Business Reply and Pusterla 1880 Drive Global Digital Transformation in Luxury Packaging with Oracle Cloud
In an era where digital transformation is no longer optional but essential, Business Reply, a specialized Reply company focused on implementing enterprise solutions based on Oracle technologies, has successfully guided Pusterla 1880 through a groundbreaking digital transformation initiative. Pusterla 1880, an international leader in the luxury packaging sector with over 140 years of experience, sought to standardize and optimize its financial, logistics, and production processes on a global scale. The collaboration leveraged Oracle Cloud to harmonize operations, ensuring seamless coordination across continents while addressing the unique demands of a highly customized and quality-driven industry.
A Legacy of Excellence Meets Modern Challenges
Pusterla 1880 has long been synonymous with excellence in luxury packaging, serving clients across Europe, Asia, and the Americas. However, as the company expanded its footprint and diversified its offerings, it faced increasing challenges due to fragmented IT systems. These siloed systems hindered visibility, disrupted coordination, and limited operational scalability—critical factors in an industry that thrives on precision, customization, and end-to-end supply chain traceability.
For a company like Pusterla 1880, which manages intricate production cycles from raw material procurement to the delivery of finished products, maintaining full control over every step of the process is paramount. The lack of integration between systems not only created inefficiencies but also posed risks to quality assurance and customer satisfaction. Recognizing the need for a unified solution, Pusterla 1880 turned to Business Reply and Oracle Cloud for a comprehensive digital transformation.
A Fully Integrated Solution on Oracle Cloud
Under the guidance of Business Reply, Pusterla 1880 implemented a fully integrated solution leveraging multiple modules of the Oracle Cloud suite. This included ERP Cloud (Financials, Procurement, Order Management, Supply Chain Planning, and Manufacturing), Oracle WMS Cloud (Warehouse Management System), and Oracle Transportation Management (OTM) Cloud. Each component played a vital role in streamlining operations and enhancing efficiency:
- ERP Cloud: This module provided a centralized platform for managing financials, procurement, order processing, and supply chain planning. By consolidating these functions, Pusterla 1880 gained real-time visibility into its operations, enabling better decision-making and resource allocation.
- Oracle WMS Cloud: The warehouse management system optimized inventory tracking and storage, ensuring accurate stock levels and reducing waste. This was particularly important for managing high-value materials used in luxury packaging.
- Oracle Transportation Management (OTM) Cloud: One of the standout achievements of the project was the optimization of international logistics flows. OTM enabled more efficient shipment planning, real-time load tracking, and proactive exception management. Centralizing transportation data allowed Pusterla 1880 to monitor key performance indicators (KPIs) in real time, fostering greater collaboration between logistics and production teams. As a result, the company achieved significant reductions in costs and delays.
“The collaboration with Business Reply and the implementation of Oracle Cloud have allowed us to gain an integrated view of our business units and complete control over our financial and operational processes,” said Luca Meana, President of Pusterla 1880. “The end-to-end system integration has enabled us to manage the entire operational flow—from procurement planning through to logistics and administration—in a smooth and coordinated way, reducing manual activities and automating low-value tasks. This result allows us to support strategic decisions with reliable and shared data.”
Expertise That Delivers Value
Business Reply’s deep expertise in Oracle Cloud technologies was instrumental in the success of this project. As one of the few partners in the EMEA region to hold all Oracle Cloud Service Expertise certifications in Supply Chain Management—including Product Lifecycle Management, Supply Chain Planning, Transportation and Global Trade Management, Warehouse Management, Manufacturing, Order Management, and Procurement—Business Reply brought unparalleled knowledge and experience to the table.
The company’s ability to design and implement tailored solutions on Oracle Cloud ensured that Pusterla 1880’s specific needs were met without compromising flexibility or scalability. By addressing pain points such as fragmented IT systems and inefficient workflows, Business Reply helped Pusterla 1880 transition from a disjointed operational model to a cohesive, future-ready framework.
Transformative Outcomes and Strategic Benefits
The impact of this digital transformation has been profound. By adopting Oracle Cloud, Pusterla 1880 achieved several critical objectives:
- Standardization and Harmonization: The integration of financial, logistics, and production processes created a unified platform, eliminating redundancies and improving cross-functional collaboration.
- Enhanced Visibility and Control: Real-time access to data and KPIs empowered Pusterla 1880 to make informed decisions quickly, ensuring agility in a fast-changing market.
- Operational Efficiency: Automation of routine tasks reduced manual effort, allowing employees to focus on higher-value activities. Streamlined logistics and supply chain operations further contributed to cost savings.
- Scalability and Future-Readiness: With Oracle Cloud as the foundation, Pusterla 1880 is now equipped to scale its operations seamlessly as it continues to grow and adapt to new market dynamics.
Pusterla 1880
Pusterla 1880 is a leading company in luxury packaging production with a long tradition and a strong commitment to sustainability and innovation. Through continuous research into innovative materials and original technical solutions, Pusterla offers high-quality, customised packaging with a focus on environmental sustainability. www.pusterla1880.com
Business Reply
Business Reply is the Reply group company specialized in the creation of integrated systems based on Oracle application solutions. With over 20 years of experience, Business Reply is a leading provider of ERP and Corporate Governance services. Driven by a strong commitment to Digital Transformation, continuous investments in innovation, research and development, and dedicated training programs for its people, Business Reply was the first Italian Oracle partner to implement projects on Oracle ERP Cloud, OTM Cloud, and Service Cloud platforms. Business Reply supports its clients with in-depth knowledge of business processes — gained through extensive experience across different industries — combined with strong technical expertise in all Oracle application solutions (ERP, CX, Transportation and Supply Chain, PLM, HCM, and Business Intelligence).
Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply supports major industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things. Reply’s services include: consulting, system integration and digital services. www.reply.com
