Cisco at Mobile World Congress 2025: Empowering Service Providers with AI-Driven Networking Solutions
New Agile Services Networking innovations enable service providers to deliver assured, AI-connected experiences, driving growth and customer satisfaction in the age of AI.
Cisco (NASDAQ: CSCO), the global leader in networking and security, today unveiled groundbreaking innovations at Mobile World Congress 2025 designed to help service providers thrive in the rapidly evolving AI marketplace. The company’s Agile Services Networking architecture simplifies network operations, ensures resilience, and delivers intelligent, AI-powered solutions that enable service providers to compete effectively and scale new revenue streams.
Transforming Service Provider Networks for the AI Era
As artificial intelligence reshapes industries, service providers face growing demands for high-speed, secure, and reliable connectivity. Cisco’s Agile Services Networking redefines how networks are built and operated, offering a blueprint for growth in the AI-driven economy. By combining high-speed Silicon One routing, a unified software experience, and converged IP and optics, Cisco empowers service providers to modernize their infrastructure, reduce costs, and monetize new services.
Early adopters like Arelion, Lumen, and Reliance Jio have already seen transformative results, including reduced operational costs, improved network performance, and enhanced customer experiences.
“The pace of innovation in AI is astounding,” said Jeetu Patel, Executive Vice President and Chief Product Officer at Cisco. “This shift presents massive opportunities for service providers to grow their businesses by modernizing their infrastructure for AI. Cisco is uniquely positioned to help them monetize these new revenue streams, and our Agile Services Networking delivers the silicon, systems, and software innovation they need to thrive.”
End-to-End Assurance for Enhanced Subscriber Experiences
To further support service providers, Cisco introduced two key innovations within Agile Services Networking, delivering real-time visibility into both on-network and off-network connectivity for true end-to-end assurance:
- ThousandEyes Connected Devices:
This solution extends the power of Cisco’s ThousandEyes platform to service providers, offering enhanced visibility across subscriber experiences—from home networks to off-network services. With insights into last-mile network performance, providers can proactively mitigate issues before users are impacted, enabling them to compete on experience rather than speed alone. - Provider Connectivity Assurance:
A new AI-powered ‘User Experience’ capability enhances mobile service provider network performance. Leveraging real-time traffic insights and predictive demand intelligence, this solution helps providers reduce congestion, maximize speeds, and dynamically adjust spectrum usage.
These innovations enable service providers like Virgin Media O2 and Odido to deliver differentiated services, improve customer satisfaction, and reduce churn.
“At Virgin Media O2, we pride ourselves on delivering ultrafast speeds and exceptional service,” said Gareth Lister, Director of Customer Products at Virgin Media O2. “With ThousandEyes Connected Devices powering our Smart Support service, we’re now able to see and proactively measure our customers’ connection and experience in real time, ensuring unparalleled service quality.”
“Delivering an exceptional customer experience is our top priority,” added Juan Alberto Brescoli, Head of Access Network at Odido Netherlands. “Cisco’s Provider Connectivity Assurance gives us deeper insights into network throughput, latency, and application performance. Its seamless deployment on existing infrastructure eliminates the need for additional hardware, making it a game-changer as demand for our Fixed Wireless Access (FWA) product continues to grow.”
Unlocking Innovation as a Service for Mobile Network Operators
Cisco also announced new capabilities for its Mobility Services Platform, enabling service providers to accelerate revenue growth through an application and API ecosystem and advanced network services for people, spaces, and things—all delivered as a service. These enhancements empower mobile network operators to unlock new opportunities in areas like IoT, smart cities, and enterprise connectivity.
By leveraging Cisco’s platform, service providers can offer innovative services tailored to specific customer needs, from enhanced mobile experiences to seamless integration with cloud-delivered applications.
Driving Growth Through Simplified, Resilient Networking
Cisco’s Agile Services Networking architecture addresses the complexity of modern networks while enabling service providers to capitalize on the growing demand for AI-ready infrastructure. Key benefits include:
- Simplified Operations: Unified software and converged IP-optics streamline network management, reducing operational overhead.
- Resilient Performance: AI-powered insights ensure consistent, high-quality connectivity for home and mobile subscribers.
- Monetization Opportunities: New services and differentiated experiences open doors to untapped revenue streams.
Early adopters of Cisco’s solutions have already demonstrated measurable success. For example:
- Lumen has leveraged Cisco’s innovations to optimize network performance, cut costs, and generate new business opportunities.
- Reliance Jio has improved customer satisfaction by delivering faster, more reliable connectivity powered by Cisco’s technology.
A Blueprint for Success in the AI Marketplace
The rapid adoption of AI is driving unprecedented demand for secure, scalable, and intelligent networking solutions. Cisco’s Agile Services Networking provides service providers with the tools they need to meet these demands head-on, ensuring they remain competitive in an increasingly consolidated market.
With enhanced visibility, AI-powered insights, and simplified operations, Cisco is helping service providers unlock the full potential of AI. By focusing on delivering assured, differentiated experiences, Cisco enables providers to build stronger relationships with customers, drive loyalty, and achieve sustainable growth.
Shaping the Future of Connectivity
At Mobile World Congress 2025, Cisco reaffirmed its commitment to empowering service providers with cutting-edge technologies that address the challenges and opportunities of the AI era. By combining innovation in silicon, systems, and software, Cisco is paving the way for a future where connectivity is not just fast but intelligent, resilient, and customer-centric.
