Cloudinary Unveils New Capabilities to Deliver High-Quality, Brand-Ready Images at Scale While Preventing “AI-Slop”
In an era where visual content drives customer engagement and revenue growth, brands face mounting pressure to produce high-quality images at scale while maintaining authenticity and trust. To address this challenge, Cloudinary, a leading image and video platform trusted by many of the world’s top brands, has introduced groundbreaking capabilities that empower businesses to optimize AI-edited visuals for production, ensure content provenance, and streamline workflows—all while combating the growing issue of “AI-slop.”
AI-slop, a term used to describe poorly executed or inconsistent AI-generated edits, can undermine brand integrity and lead to subpar customer experiences. With Cloudinary’s latest innovations, brands can now confidently scale their visual content without compromising quality or authenticity.
Safely Scaling Visual Content with Refiners and C2PA Support
One of the standout features in Cloudinary’s new release is Refiners, a suite of tools designed to refine AI-edited images for seamless integration into production workflows. These include advanced capabilities for background removal, background replacement, outpainting, and focus-area-guided cropping. By automating these complex transformations, Refiners bridge the gap between raw AI outputs and production-ready assets, reducing the need for manual intervention.
For developers, Refiners enable the automation of AI edits across hundreds—or even thousands—of images simultaneously. Creative and content teams can then review the outputs, make necessary adjustments, and ensure all assets meet brand standards before final delivery. This collaborative approach ensures consistency and scalability, empowering brands to deliver visually stunning content across countless devices, sizes, and aspect ratios.
To further bolster trust and transparency, Cloudinary now supports C2PA (Coalition for Content Provenance and Authenticity). This open standard allows brands to embed a verifiable record of every transformation made to an image, ensuring authenticity and safeguarding against misinformation. With on-the-fly C2PA generation during edits, Cloudinary preserves provenance across transformations while giving developers flexible control over what metadata is visible to users. This feature is particularly critical as AI-generated visuals become more prevalent in content strategies.
Streamlined Workflows with Enhanced Editor Experience
Cloudinary’s new Editor experience revolutionizes how teams prototype, iterate, and refine image transformation chains. Designed to foster collaboration between developers and creative professionals, the Editor enables both technical and non-technical users to experiment with complex transformations in real time.
Developers can test multi-step transformation chains and see instant code updates, while non-developers can use intuitive menus to compare results during campaign planning. This streamlined process accelerates prototyping and ensures that final outputs align with brand guidelines. Additionally, the Editor facilitates continuous improvement, allowing teams to refine workflows and deliver consistent, high-quality visuals faster than ever before.
Auto Enhance: Effortless Optimization for Every Image
Another key innovation is Auto Enhance, a feature that automatically analyzes an image and applies the optimal combination of transformations to achieve the highest possible quality. Whether it’s upscaling, restoring, sharpening, or adjusting contrast, Auto Enhance eliminates the guesswork and saves time for both beginners and seasoned professionals. The result? Consistently great-looking images that meet the demands of modern audiences.
By removing the need for manual tweaking, Auto Enhance democratizes access to high-quality image optimization, enabling brands to focus on creativity and strategy rather than technical details.
Improved GenAI Model for Specific Use Cases
Cloudinary has also enhanced its underlying GenAI Model, leveraging extensive domain-specific datasets to better support specialized image use cases. For example, e-commerce brands frequently rely on background replacement for product photography. Cloudinary’s improved model defaults to simpler, plainer backgrounds, streamlining the editing process and improving efficiency.
This domain expertise ensures that the platform not only meets general image management needs but also excels in niche applications, helping brands create visuals tailored to their unique requirements.
Empowering Brands to Thrive in the Age of AI
“At Cloudinary, our mission has always been to help brands maximize the impact of their visual media by ensuring authenticity, consistency, quality, and performance,” said Tal Lev-Ami, Co-founder and CTO of Cloudinary. “With these new capabilities, we’re reinforcing our leadership in image management while making GenAI a practical, reliable part of everyday workflows. We’re committed to helping teams collaborate effectively, refine their outputs, and deliver trusted, brand-ready visuals at the speed of business.”
The introduction of these features underscores Cloudinary’s dedication to solving the challenges brands face in scaling visual content. By combining cutting-edge AI technology with robust governance tools like C2PA, Cloudinary ensures that brands can harness the power of AI without sacrificing quality or trust.
Availability and Accessibility
All of Cloudinary’s new image capabilities are available immediately and can be accessed through any Cloudinary account or plan, including the free tier. Businesses interested in exploring these features further can visit Cloudinary’s website or read more about the updates in today’s blog post.
As brands continue to navigate the complexities of digital transformation, Cloudinary’s latest innovations provide a clear path forward. By enabling safe, scalable, and authentic visual content creation, Cloudinary is helping brands unlock new opportunities for growth while maintaining the integrity and consistency that customers expect.
In a world increasingly dominated by visual storytelling, Cloudinary’s advancements ensure that brands can rise above the noise, delivering impactful, high-quality imagery that resonates with audiences and drives measurable results.
About Cloudinary
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at a global scale. More than two million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.
