Cognitiv Celebrates a Decade of Innovation at Cannes Lions 2025: Exploring AI’s Transformative Role in Advertising
Cognitiv, the trailblazing advanced performance partner powered by deep learning, is set to make waves at the Cannes Lions International Festival of Creativity, taking place from June 16-19, 2025. As the company marks its milestone 10th anniversary, Cognitiv will bring together some of the brightest minds in the advertising and marketing industries to engage in thought-provoking discussions about the transformative power of artificial intelligence (AI) in advertising. From intimate yacht-side conversations to main stage presentations, Cognitiv’s presence at Cannes will showcase how deep learning is revolutionizing the way brands connect with consumers.
Celebrating a Decade of Deep Learning Innovation
For the past decade, Cognitiv has been at the forefront of integrating deep learning into advertising, empowering brands to move beyond traditional targeting methods and embrace contextual intelligence, real metrics, and genuine exploration. This year, as part of its anniversary celebration, the company is hosting a series of high-impact sessions featuring its own experts in AI, neuroscience, and marketing performance. These discussions aim to reflect on how far the industry has come and provide insights into the future of advertising in an AI-driven world.
“Cognitiv is equipping brands and agencies with the tools they need to transform their marketing strategies today—not in some distant future,” said Eric Danetz, President of Cognitiv. “We’re at a pivotal moment where AI is accelerating innovation at an unprecedented pace, fundamentally reshaping how brands engage with consumers. For the past 10 years, we’ve focused on bringing intelligence to advertising through advanced deep learning. The conversations we’re hosting at Cannes highlight how far the industry has progressed and offer a glimpse into what lies ahead.”
High-Impact Sessions and Thought Leadership
One of the highlights of Cognitiv’s presence at Cannes will be a main stage session titled “Cannes Future Gazers,” featuring Dr. Aaron Andalman, Cognitiv’s Chief Science Officer and co-founder. On Tuesday, June 17, at 1:00 PM, Dr. Andalman will share his expertise on how AI and neuroscience are shaping the future of advertising. His insights will delve into the convergence of technology and human ingenuity, offering attendees a roadmap for leveraging AI to drive meaningful consumer connections.
Yacht-Side Conversations: Tackling AI’s Impact on Marketing
Throughout the festival, Cognitiv will host an exclusive series of Yacht-Side Conversations aboard the Cognitiv Yacht O’Lion, docked at Jetée Albert Edouard Nord. These intimate discussions will bring together leaders from diverse sectors, including health and pharmaceuticals, financial marketing, and technology, to explore how AI is transforming marketing strategies.
Monday, June 16
- 11:00 AM – Global Visionaries: How Lenovo and Assembly Are Rewriting the Media Playbook
Featuring Rick Acampora, Global CEO of Assembly, and Rick Corteville, Executive Lead of Global Media COE at Lenovo, this session will be moderated by Jeremy Fain, CEO and co-founder of Cognitiv. Attendees will gain insights into how collaboration and innovation are redefining media strategies. - 12:30 PM – Empowered to Innovate: Gallo and UM on Leading Teams and Embracing New Technologies
Moderated by Anna Spanfeller, VP of Agency Partnership at Cognitiv, this discussion will feature Amy Lund, VP of Marketing and Communications at GALLO, and Marcy Greenberger, US Chief Investment Officer at UM. The session will focus on fostering innovation within teams and adopting cutting-edge technologies.
Tuesday, June 17
- 11:00 AM – Reimagining Performance: How AI, Human Ingenuity, and Bold Leadership Are Reshaping Financial Services Marketing
Moderated by Eric Danetz, this session will feature Nicole Estebanell, US CEO of Mediahub Worldwide, and Andrea Zaretsky, Chief Marketing Officer of Morgan Stanley Wealth Management and E*TRADE. The conversation will explore how AI is driving growth and efficiency in financial services marketing. - 12:30 PM – AI with Integrity: IPG Mediabrands Health and Bristol Myers Squibb on Trust in Pharma Marketing
Moderated by Anna Spanfeller, this panel will include Melissa Gordon Ring, President of IPG Mediabrands Health, and Denise Dalton, Vice President of Marketing at Bristol Myers Squibb. Attendees will learn how trust and transparency are critical in pharma marketing.
Wednesday, June 18
- 12:00 PM – How AI Unlocks New Levels of Growth
Moderated by Dr. Aaron Andalman, this session will feature Liane Nadeau, Chief Investment Officer of Digitas North America. The discussion will focus on leveraging AI to achieve measurable business outcomes.
Women Leaders at the Forefront of AI and Media Innovation
Cognitiv’s leadership will also play a prominent role at the Female Quotient Equity Lounge, highlighting the contributions of women in AI and media innovation:
- Wednesday, June 18, 4:30 PM – The Marketing Anecdote: Making AI Your Friend
Led by Jana Jakovljevic, SVP of Partnerships at Cognitiv, this session will explore practical ways marketers can harness AI to enhance their strategies. - Thursday, June 19, 11:00 AM – Architecting You: How Personal Philosophies Fuel Professional Excellence
Presented by Justine Frostad, SVP of Marketing at Cognitiv, this talk will inspire attendees to align their personal values with professional goals. - Thursday, June 19, 12:00 PM – Media Convergence: What ‘Media’ Means in 2025
Moderated by Anna Spanfeller, this session will examine the evolving definition of media and its implications for marketers.
Revolutionizing Advertising with Deep Learning
At the heart of Cognitiv’s success is its ability to leverage custom neural networks and ContextGPT-powered contextual targeting to predict consumer behavior and understand page content with human-like comprehension. These innovations enable brands to achieve measurable outcomes, including reduced cost-per-acquisition (CPA), incremental lift, and improved return on ad spend (ROAS).
As Justine Frostad, SVP of Marketing at Cognitiv, noted, “Cannes is the perfect platform to showcase how deep learning is breaking through the performance plateau many brands face today. The convergence of AI, media, and marketing is creating unparalleled opportunities for innovation, and we’re excited to lead these conversations.”
About Cognitiv
Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale. Cognitiv’s Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT product. Cognitiv is on a mission to bring intelligence to advertising.
