Comcast Business wrapped up 2025 with a series of high-profile endorsements from industry analysts, earning leading positions in managed SD-WAN, secure access service edge (SASE), and network-as-a-service (NaaS) categories. These achievements underscore the company’s operational scale and its strategic emphasis on networks adapted for AI workloads and multi-cloud setups. As enterprises grapple with simplifying operations amid rising data demands, such validations highlight providers that deliver reliable, secure infrastructure.
The accolades stem from evaluations by firms like Vertical Systems Group, ISG, Frost & Sullivan, IDC, Mplify, and ATLANTIC-ACM. They affirm Comcast Business’s execution in delivering widespread adoption and customer satisfaction. This recognition arrives at a pivotal moment, as AI integration and hybrid environments push organizations to consolidate networking and security functions.
Executive Perspective on Market Demands
Bob Victor, Chief Product Officer at Comcast Business, emphasized the shifting priorities for enterprise IT leaders. Enterprises now prioritize partners that streamline network oversight, mitigate risks, and enable secure scaling, he noted. As one of the largest managed services providers and the top enterprise connectivity provider in the U.S., Comcast Business has emerged as the most awarded in SD-WAN services.
Victor pointed to the company’s capacity to furnish high-performance connectivity alongside managed solutions. These capabilities support innovation in AI-centric, multi-cloud landscapes. The remarks reflect broader industry trends, where operational efficiency directly correlates with competitive advantage.
Demonstrated Leadership Across Key Evaluations
The 2025 recognitions build on prior successes, revealing Comcast Business’s consistent outperformance. Analysts assessed factors such as market share, service deployment, innovation, and customer outcomes. This cluster of honors signals robust enterprise uptake and positions the company as a benchmark for peers.
Vertical Systems Group Leaderboard
Vertical Systems Group’s 2024 Carrier Managed SD-WAN Services Leaderboard placed Comcast Business at number one in U.S. site share. This metric gauges actual deployment volume across enterprise locations, indicating strong adoption rates. The ranking draws from data on thousands of customer sites, offering a market-share proxy that favors providers with extensive reach.
Such leadership validates Comcast Business’s ability to handle large-scale implementations. Enterprises favor these services for their agility in routing traffic across diverse connections, reducing latency and costs compared to traditional MPLS setups.
ISG Provider Lens 2025 Insights
ISG’s Provider Lens 2025 report for the U.S. named Comcast Business a Leader in multiple domains: Managed SD-WAN Services, SD-Network Transformation Services, and SASE. It also secured Leader status in Software Defined Network Solutions & Services for the fourth straight year. ISG evaluates vendors on strategy, innovation, and delivery, benchmarking against competitors.
These placements highlight sustained excellence in transforming legacy networks. SASE, in particular, integrates networking and security into a cloud-delivered model, addressing the convergence needs of modern enterprises navigating remote work and cloud migrations.
Frost & Sullivan Growth Recognition
In October 2025, Frost & Sullivan’s Frost Radar for Managed SD-WAN in North America identified Comcast Business among eight Growth & Innovation Leaders. The assessment scores providers on growth metrics and innovation indices, plotting them on a radar chart for competitive positioning.
This nod emphasizes forward-looking capabilities, such as automation and integration with emerging tech stacks. It aligns with enterprises’ push for SD-WAN that supports AI inference at the edge and dynamic bandwidth allocation.
IDC MarketScape Vendor Assessment
IDC’s MarketScape: Worldwide Managed SD-WAN Services 2025 Vendor Assessment classified Comcast Business as a Leader. IDC’s framework examines current offerings and future strategies, incorporating interviews with buyers and vendors.
The evaluation praises the company’s global scalability and service reliability. Leaders in this space typically excel in complete lifecycle management, from deployment to ongoing optimization.
Mplify NaaS Excellence Awards
Mplify, formerly MEF, bestowed 2025 NaaS Excellence Awards on Comcast Business: SD-WAN Service Provider of the Year (North America) and Best NaaS Vision (North America). These awards recognize excellence in network-as-a-service delivery, focusing on automation, orchestration, and user experience.
NaaS represents a subscription-based evolution of networking, decoupling hardware from services. Comcast Business’s wins reflect its vision for programmable, on-demand infrastructure.
ATLANTIC-ACM Customer Feedback Awards
ATLANTIC-ACM’s 2025 U.S. Business Connectivity Service Provider Excellence Awards ranked Comcast Business tied for first in Billing among large providers. This category relies on direct feedback from enterprise customers, evaluating accuracy, transparency, and support.
Billing prowess indicates operational maturity, crucial for long-term partnerships. Enterprises value predictable costs in variable usage scenarios like AI training bursts.
Strategic Implications for Enterprise Networking
These analyst endorsements converge on a core narrative: Comcast Business excels as a dependable option for cost-efficient connectivity, robust security, and simplified operations. In an era of fragmented IT environments, enterprises turn to integrated platforms to unify disparate systems.
Managed SD-WAN optimizes application performance over any connection type, while SASE embeds zero-trust security. NaaS adds flexibility through API-driven provisioning. Together, they form a stack that reduces total cost of ownership by minimizing on-premises hardware and manual interventions.
Context Within Broader Industry Shifts
Enterprise networking has evolved rapidly. Legacy architectures struggle with AI’s data-intensive requirements—think petabyte-scale datasets for model training or real-time inference across branches. According to Gartner, by 2027, 60% of enterprises will adopt SASE to consolidate security, up from under 20% today.
Comcast Business leverages its nationwide fiber backbone, serving over 1 million enterprise sites. This infrastructure supports low-latency, high-bandwidth services essential for multi-cloud orchestration. Investments in automation further enable predictive maintenance and anomaly detection, preempting disruptions.
Cybersecurity remains paramount. SASE implementations from leaders like Comcast Business incorporate secure web gateways, firewalls-as-a-service, and endpoint protection. These counter rising threats in hybrid work models, where perimeters have dissolved.
Investments Aligning with Future Needs
Looking to 2026, Comcast Business is expanding its portfolio. Key areas include cloud-native connectivity for seamless hybrid cloud integration, AI-driven automation for self-healing networks, and enhanced enterprise communications like unified collaboration tools.
Edge computing integrations allow processing closer to data sources, vital for IoT and real-time analytics. Cybersecurity enhancements focus on AI-powered threat hunting. These developments position the company to support digital transformation, where networks underpin generative AI, analytics platforms, and scalable compute.
Managed services reduce the skills gap in IT teams, outsourcing complexity while retaining control. For mid-market to Fortune 500 firms, this means faster time-to-value without massive CapEx.
About Comcast Business
Comcast Business offers leading global businesses the technology solutions and forward-thinking partnership they need. With a full suite of solutions including fast, reliable connectivity, secure networking solutions and advanced cybersecurity and a range of managed service options, Comcast Business is ready to meet the needs of businesses of all sizes. Comcast Business has been recognized by leading analyst firms for its continued growth, innovation, and leadership, and is committed to partnering with customers to help them drive their businesses forward.
For more information, call 800-501-6000. Follow @ComcastBusiness on social media networks at http://business.comcast.com/social.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
