CrowdStrike Accelerates Partner Success with Enhanced Accelerate Partner Program for Cybersecurity Growth
In a bold move to empower its global partner ecosystem, CrowdStrike (NASDAQ: CRWD) has unveiled a major expansion of its Accelerate partner program, setting a new benchmark for partner-led go-to-market strategies in the cybersecurity industry. This enhancement equips partners with advanced tools, training, incentives, and resources to maximize profitability while delivering exceptional customer outcomes by consolidating cybersecurity on the CrowdStrike Falcon® platform.
As cyber threats grow more complex and organizations seek streamlined solutions, CrowdStrike’s expanded program positions partners at the forefront of innovation. By offering enhanced revenue opportunities, exclusive discounts, rebates, training credits, and frictionless pricing models, the program ensures partners can thrive in an increasingly competitive market. This transformation underscores CrowdStrike’s commitment to fostering collaboration, driving growth, and enabling partners to deliver superior value to their customers.
Empowering Partners with Flexibility and Scalability
The cybersecurity landscape is riddled with challenges, including rising costs, fragmented security tools, and the need for seamless engagement. To address these pain points, CrowdStrike has introduced Falcon Flex, a groundbreaking licensing model that provides adaptable access to the full portfolio of Falcon platform modules. This flexibility allows partners to tailor solutions to their customers’ evolving needs, ensuring they only pay for what they use when they need it.
Additionally, CrowdStrike has implemented initiatives like CrowdStrike Volume Incentive Rebates (VIR) and CrowdCard, which reward shared contributions across deal sourcing, referrals, influence, and service delivery. These programs create a clear path to success for joint customers while fostering deeper collaboration within the ecosystem.
“Cybersecurity in an AI-accelerated demand environment is a high-stakes, mission-critical need—partners who embrace collaboration and innovation will win,” said Daniel Bernard, Chief Business Officer at CrowdStrike. “We expanded these programs to accelerate our ecosystem’s success, enabling partners to move faster, drive deeper engagement, and maximize customer value with the Falcon platform. Our partners are on the front lines of stopping breaches, and we’re giving them the tools to win in a market that demands relentless innovation and flawless execution.”
Four Purpose-Built Partner Tracks for Success
The revamped Accelerate program introduces four specialized tracks, each designed to drive growth and profitability through clear incentives, increased automation, and exclusive benefits:
- Reseller Partner Program: Simplifies engagement with tiered structures, revenue-based incentives, and streamlined pricing models. This track ensures resellers can focus on delivering value while maintaining strong margins.
- MSP Partner Program: Empowers managed security providers with automation tools, VIR benefits, and enhanced service delivery models. This enables MSPs to meet customer demands efficiently while scaling their operations.
- Distribution Program: Standardizes two-tier go-to-market execution and unlocks new growth rebates. Automated discounts and competitive pricing parity between indirect and direct resellers ensure distributors can maintain profitability while driving scalability.
- Technology Ecosystem Program: Formalizes integration partners’ ability to source, refer, and influence deals, unlocking ecosystem-driven revenue opportunities. This fosters collaboration across technology alliances, driving innovation and customer-centric solutions.
Partner Testimonials Highlight Program Impact
CrowdStrike’s partners have already begun experiencing the benefits of the expanded Accelerate program. Their feedback underscores the program’s role in strengthening partnerships and enhancing customer outcomes.
“As a long-standing CrowdStrike partner, I’ve seen their program evolve from a reseller model into a dynamic ecosystem that enhances our ability to deliver value across all routes to market,” said Noel Allnutt, CEO at Sekuro. “This evolution has strengthened our partnership and reinforced our position as a trusted cybersecurity advisor, enabling us to better meet our clients’ ever-evolving needs.”
“CrowdStrike’s new distributor partner program is transformational for Westcon and our partner ecosystem,” added David Grant, CEO at Westcon-Comstor. “Its innovative pricing structure supports profitability across all channels, with automated discounts and competitive pricing parity between indirect and direct resellers. This strategic approach not only protects our margins but also drives true scalability for both Westcon and CrowdStrike.”
“Zscaler’s commitment to customer obsession drives everything we do, including how we engage with our partners,” said Anthony Torsiello, SVP Worldwide Partners & Alliances at Zscaler. “CrowdStrike’s new influence policy is a strong example of what’s possible when we prioritize collaboration to deliver zero trust everywhere. By recognizing partners at every stage—from sourcing to delivery—they’ve redefined traditional ecosystem models, reinforcing an industry-standard emphasis on better customer outcomes.”
Driving Innovation and Customer-Centric Solutions
The expanded Accelerate program reflects CrowdStrike’s dedication to innovation and customer-centricity. By providing partners with the tools and resources needed to consolidate cybersecurity on the Falcon platform, CrowdStrike ensures organizations can simplify their security stacks, reduce costs, and stop breaches more effectively.
In today’s fast-paced digital landscape, where cyber threats are constantly evolving, partners play a critical role in helping businesses stay ahead. With CrowdStrike’s enhanced program, partners are better equipped to deliver cutting-edge solutions, foster collaboration, and achieve sustainable growth.
