Datadog Expands Its Presence in Australia and New Zealand with AWS Partnership
Datadog, Inc. (NASDAQ:DDOG), a leading monitoring and security platform for cloud applications, has announced the launch of its full suite of products and services in the Amazon Web Services’ (AWS) Asia-Pacific (Sydney) Region. This expansion builds on Datadog’s existing footprint across North America, Asia, and Europe, further solidifying its position as a comprehensive observability platform that empowers customers to monitor their entire technology stack across diverse deployment environments.
The new local availability zone is a significant milestone for Datadog, its customers, and partners operating in Australia and New Zealand (A/NZ). By enabling data to be stored and processed locally, the platform ensures faster observability, improved performance, and compliance with regional privacy, security, and data storage requirements. This development is particularly critical for organizations in highly regulated industries such as government, banking, healthcare, and higher education, where adherence to stringent data sovereignty laws is non-negotiable.
Strengthening Digital Capabilities in the Region
The launch underscores Datadog’s commitment to supporting the advanced digital transformation initiatives underway in Australia and New Zealand. With the Australian Government aiming to establish the country as a leading digital economy, this move aligns seamlessly with broader national goals.
Yanbing Li, Chief Product Officer at Datadog, emphasized the significance of this milestone: “This milestone reinforces Datadog’s commitment to supporting the region’s advanced digital capabilities—especially the Australian Government’s ambition to make the country a leading digital economy. With strong momentum across public and private sectors, our investment enhances trust in Datadog’s unified and cloud-agnostic observability and security platform, and positions us to meet the evolving needs of agencies and enterprises alike.”
Addressing the Growing Demand for Local Data Storage
As organizations in Australia and New Zealand increasingly adopt cloud technologies, the demand for localized data storage and processing capabilities has surged. According to industry projections, Australian organizations are expected to spend nearly A$26.6 billion on public cloud services alone by 2025. However, for businesses in regulated industries, it’s not just the cloud provider that needs to offer local data storage—it’s every layer of the technology stack.
Rob Thorne, Vice President for Asia-Pacific and Japan (APJ) at Datadog, highlighted the importance of this initiative: “Australian organizations are on track to spend nearly A$26.6 billion on public cloud services alone in 2025. For organizations in highly regulated industries, it isn’t just the cloud provider that needs to have local data storage capacity—it should be all layers of the tech stack. This milestone reflects Datadog’s priority to support these investments.”
Supporting Growth Across Public and Private Sectors
Datadog’s expansion into the A/NZ region comes at a time when both public and private sector organizations are accelerating their digital transformation efforts. The platform’s ability to provide real-time insights into application performance, infrastructure health, and security posture makes it an invaluable tool for enterprises navigating complex hybrid and multi-cloud environments.
Thorne also noted the company’s ongoing commitment to growing its presence in the region: “This milestone is the latest step in our expansion down under, and follows the continued addition of headcount to support our more than 1,100 A/NZ customers. It also aligns with recent leadership appointments, including Field CTO for APJ, Yadi Narayana, and Vice President of Commercial Sales for APJ, Adrian Towsey, to our leadership team.”
These strategic hires underscore Datadog’s dedication to delivering exceptional service and support to its growing customer base in the region. By investing in local talent and expertise, Datadog is well-positioned to address the unique challenges and opportunities faced by organizations in Australia and New Zealand.
Why Localized Observability Matters
For modern enterprises, observability is no longer a luxury—it’s a necessity. As businesses adopt cloud-native architectures and microservices, the complexity of their technology stacks increases exponentially. Without robust observability tools, identifying and resolving issues in real-time becomes nearly impossible, leading to downtime, lost revenue, and damaged reputations.
By offering localized observability and security solutions, Datadog ensures that organizations in Australia and New Zealand can achieve faster incident response times and better compliance with regional regulations. The ability to process and store data within the same geographic region not only reduces latency but also fosters greater trust among customers who prioritize data sovereignty.
A Unified and Cloud-Agnostic Solution
One of Datadog’s key differentiators is its cloud-agnostic approach. Unlike tools that are tied to specific cloud providers, Datadog’s platform works seamlessly across multiple environments, including AWS, Microsoft Azure, Google Cloud Platform, and on-premises infrastructure. This flexibility allows organizations to choose the best tools for their needs without being locked into a single vendor.
In addition to its core monitoring capabilities, Datadog offers advanced features such as log management, distributed tracing, synthetic monitoring, and security analytics. These tools provide a holistic view of an organization’s technology stack, enabling teams to proactively identify and address potential issues before they impact end users.
About Datadog
Datadog is the observability and security platform for cloud applications. Our SaaS platform integrates and automates infrastructure monitoring, application performance monitoring, log management, user experience monitoring, cloud security and many other capabilities to provide unified, real-time observability and security for our customers’ entire technology stack. Datadog is used by organizations of all sizes and across a wide range of industries to enable digital transformation and cloud migration, drive collaboration among development, operations, security and business teams, accelerate time to market for applications, reduce time to problem resolution, secure applications and infrastructure, understand user behavior and track key business metrics.
