In a strategic move that signals its evolution into an AI-first powerhouse, SER Group has officially rebranded as Doxis, unifying the company under the same trusted name as its flagship Intelligent Content Automation platform. The transformation comes as organizations worldwide demand smarter, more integrated solutions for managing the entire document lifecycle—from creation and processing to automation and governance.
Four Decades of Innovation Culminates in Strategic Rebrand
The rebrand to Doxis represents more than a name change—it marks a decisive milestone for a company with 40 years of proven innovation and customer success. Following another year of profitable growth in 2025, the document intelligence provider is doubling down on its position as a comprehensive alternative to fragmented point solutions that plague many enterprises.
Over five million users currently rely on the Doxis platform daily to streamline workflows, ensure compliance, and harness intelligent automation. According to Dr. John Bates, CEO of Doxis, the past year brought three strategic acquisitions that significantly expanded platform capabilities. “United under the trusted Doxis brand and led by our popular mascot and AI assistant Doxi, we are excited to share our new brand and Document Intelligence vision with customers and partners,” Bates explained.
While the corporate identity has evolved, existing product and service names remain unchanged, ensuring continuity for the company’s global customer base.
Breaking Down Document Intelligence Silos
What sets Doxis apart in the competitive intelligent document processing market is its end-to-end approach. As The Document Intelligence Company, Doxis delivers comprehensive solutions spanning the complete document lifecycle on a single, unified AI-first platform—a stark contrast to competitors offering disconnected tools.
“Where competitors offer fragmented point solutions, Doxis delivers true end-to-end document lifecycle automation and governance on one platform—deeply integrated with leading enterprise technologies such as SAP, Salesforce, and Microsoft,” Bates noted. This integration capability is critical for enterprises seeking to eliminate information silos and establish holistic control over content flows.
Recent strategic acquisitions in customer communication management, SAP document automation, and intelligent document processing technology have positioned Doxis to replace multiple siloed solutions with one consolidated platform—a key differentiator in enterprise content management.
New Leadership Fuels AI-Driven Growth Strategy
To accelerate global expansion and innovation under the Doxis brand, the company has strengthened its executive team with three strategic appointments focused on AI capability and commercial growth.
Yeelen Knegtering assumes the role of Chief AI Officer, bringing her expertise as co-founder and CEO of IDP provider Klippa, which Doxis acquired in March 2025. Knegtering will spearhead company-wide AI strategy, including implementation, ethics, governance, and identifying new revenue opportunities through intelligent automation.
Andy Spence joins as Chief Revenue Officer, overseeing global sales, Solution Engineering, and Revenue Operations. With extensive experience at public and private equity-backed software companies—most recently as Chief Sales Officer at Accelya and previously leading EMEA North at Qlik—Spence brings proven expertise in scaling enterprise software businesses.
Rounding out the leadership additions, Jean Van Vuuren steps in as Vice President of Sales EMEA, leveraging over two decades of experience driving growth in the enterprise content management and intelligent document processing markets.
Positioned for Accelerated Innovation in 2026
The combination of strategic rebranding, enhanced document intelligence capabilities, and strengthened leadership positions Doxis to meet escalating customer demands for AI-powered content automation. “We’ve invested significantly to keep up the growth and innovation our customers are demanding in 2026,” Bates confirmed.
About Doxis
Doxis, The Document Intelligence Company, is a leading provider of AI-powered document management and intelligent content automation solutions. Doxis powers organizations’ entire Document Intelligence lifecycle on a single, trusted platform — enabling leading brands to gather, analyze, manage, automate, act on, generate and secure billions of documents across business processes.
Our mission is simple: to maximize our customers’ return on information (ROI) through intelligent, AI-first solutions and services. Trusted by more than 3,000 customers and over 5 million users in more than 150 countries, Doxis is recognized by leading industry analysts as a Leader. Learn more at www.doxis.com.
