Empower Media and Ocean Media Merge to Form Empower Ocean Media Group, Redefining Independent Media Agencies
In a landmark move set to reshape the media landscape, Empower Media and Ocean Media have joined forces to create Empower Ocean Media Group, now the second-largest independent media agency group in the United States. With combined media billings of $1.5 billion, this merger unites two powerhouse agencies with decades of expertise—Empower Media, celebrating 40 years of excellence, and Ocean Media, known for 29 years of performance-driven results. Together, they are poised to deliver unmatched media buying power, innovative technology, and top-tier talent to clients across the nation.
A Strategic Merger to Amplify Strengths
This bold partnership brings together two of the most respected independent media agencies in the U.S., creating a formidable force in the industry. Headquartered in New York, Los Angeles, and Chicago, Empower Ocean Media Group is powered by a team of 400 professionals dedicated to transforming the independent media landscape. While Empower Media and Ocean Media will continue to operate independently, they will share centralized resources, including advanced technology, media negotiations, and procurement capabilities. This strategic alignment allows them to leverage their combined scale while preserving the unique cultures and strengths of each agency.
The merger positions Empower Ocean Media Group as a full-funnel media solutions provider, offering clients access to a broader range of services and expertise. By uniting Empower Media’s legacy of innovation and Ocean Media’s data-driven approach, the group delivers a compelling alternative to the traditional holding company model, which has struggled to keep pace with evolving client needs.
Leadership Structure and Vision
The leadership of Empower Ocean Media Group reflects the collaborative spirit of the merger. Ashlee Clarke, CEO of Empower Media, will continue to lead her agency while also serving as Co-Chairwoman of the newly formed group. Jay Langan, CEO of Ocean Media, will remain at the helm of his agency. Chris Clarke, former CEO of Empower Media, will take on the role of Executive Chairman of Empower Ocean Media Group, ensuring a seamless integration and unified vision for the future.
Under their guidance, the group will focus on centralizing key functions such as technology, media negotiations, and procurement to drive efficiency and maximize client impact. At the same time, both agencies will retain their distinct identities and regional strengths, creating an East-West alliance that combines the best of both worlds.
Ashlee Clarke emphasized the transformative potential of the merger: “This marks an extraordinary new chapter. By combining our talent, technology, and scale, we’re creating a smarter, more agile partner that delivers fearless growth for our clients. Our combined capabilities offer a compelling, full-funnel alternative to the outdated holding company model, appealing to brands frustrated by limited options.”
Jay Langan echoed this sentiment, highlighting the synergy between the two agencies: “This alliance is about collaboration and client success. By doubling down on advanced data insights, proprietary platforms, and performance-driven media strategies, we’re redefining what an independent agency can achieve while staying true to our roots.”
A Prestigious Client Roster and Commitment to Independence
Empower Ocean Media Group serves a prestigious roster of clients, including PetSmart, Sprouts Farmers Market, Tempur-Pedic, Sealy, Whataburger, JD Sports, BetMGM, CarGurus, Rakuten, Realtor.com, and Mint Mobile. These brands benefit from the group’s shared commitment to independence, innovation, and measurable results. The merger ensures that clients receive the highest level of service, supported by cutting-edge technology and data-driven strategies tailored to their unique needs.
By maintaining their independence, Empower Ocean Media Group avoids the limitations often associated with larger holding companies, such as rigid structures and conflicting priorities. Instead, the group remains agile and client-focused, empowering brands to achieve their goals with precision and creativity.
Setting a New Benchmark for Independent Agencies
Empower Ocean Media Group sets a new standard for independent media agencies, combining cutting-edge technology, industry-leading talent, and an unwavering focus on client success. The group’s ability to deliver full-funnel media solutions—from brand awareness to conversion—makes it a standout player in the competitive media landscape.
The merger also underscores the growing importance of independence in the media industry. As brands increasingly seek alternatives to traditional models, Empower Ocean Media Group offers a fresh, innovative approach that prioritizes transparency, flexibility, and results. By leveraging the strengths of both Empower Media and Ocean Media, the group is well-positioned to meet the demands of today’s dynamic market.
About Empower Ocean Media Group: Empower Ocean Media Group is the result of a landmark merger between Empower Media and Ocean Media, forming the second-largest independent media agency group in the U.S., with $1.5 billion in annual media billings. With 400 team members across Chicago, Los Angeles, and New York, the group leverages industry expertise, operational excellence, and proprietary technology to drive transformative results for ambitious brands.
About Empower Media: Empower is the nation’s leading independent, woman-owned media, creative, and entertainment agency. Built on four decades of strategic innovation, Empower unlocks fearless growth through bold thinking, operational excellence, and proprietary technology platforms. Its powerhouse team of media strategists, data scientists, and creative visionaries delivers human-first storytelling and measurable impact. https://www.empowermm.com/.
About Ocean Media: Ocean Media is a leading independent media and technology firm known for its proprietary data and analytics platform, enabling smarter media investments. The agency manages complex media buys and provides real-time performance dashboards to drive results across the media ecosystem. www.oceanmediainc.com.
