The creator economy is entering a new phase—one defined by artificial intelligence, direct fan relationships, and scalable monetisation. At the centre of this shift is Fanvue, an AI-powered creator monetisation platform that has surpassed a $100 million annualised revenue run rate and secured $22 million in Series A funding. As global creators increasingly look beyond legacy platforms, Fanvue is positioning itself as a category leader in what it calls the Creator AI Economy.
The Rise of AI in the Creator Economy
The global creator economy is projected to exceed $500 billion by 2030, and AI is rapidly becoming its most powerful growth catalyst. Fanvue has placed a decisive bet on this future by embedding AI across every layer of its platform. Today, the company supports over 17 million monthly active users and more than 250,000 creators, many of whom are using AI to scale content production, optimise fan engagement, and increase earnings.
According to Fanvue, over 93% of creators on the platform actively use at least one proprietary AI tool, including AI-powered analytics, voice features, and content solutions. These tools allow creators to make data-driven decisions, deepen fan connections, and grow sustainable digital businesses without relying solely on advertising revenue.
Defining a New Category: The Creator AI Economy
Rather than competing directly with traditional creator platforms, Fanvue is defining an entirely new category. Its vision centres on empowering creators through technology—giving them greater control, ownership, and scalability.
This philosophy is anchored in three core values: Fan Connection, Creator Freedom, and Business Ownership. These principles stem from the lived experience of Co-Founder Joel Morris, a former YouTuber who understood firsthand the limitations creators face on legacy platforms. Fanvue was launched in 2022 by Morris alongside Will Monange and Harry Fitzgerald, with the goal of fixing those structural challenges.
Strong Investor Confidence in AI-Powered Monetisation
Fanvue’s Series A round was led by Inner Circle, whose portfolio includes high-profile companies such as Revolut, Anthropic, and xAI. The round is backed by over 50 exited founders, financiers, and cultural leaders, as well as notable investors including Moonbug founder René Rechtman, founders of UK unicorn Marshmallow, and general partners from leading European venture firms.
James Cox, Co-Founder of Inner Circle, described Fanvue as a category-defining platform, highlighting its ability to enable creators globally to monetise audiences at scale through AI-driven innovation.
Rapid Growth, Global Talent, and Industry Recognition
Fanvue reported a 450% year-over-year revenue increase, alongside significant organisational growth. In just 12 months, its global team expanded from 42 to 115 employees, with leadership and core operations based in Canary Wharf, London. The company’s momentum was further validated when it was named the Fastest Growing Company in Europe at the International Business Awards (Stevies).
High-Profile Creators Accelerate Platform Adoption
A major endorsement of Fanvue’s vision came with the recent signing of Alisha Lehmann, the Swiss professional footballer and one of the world’s leading athlete-creators, with over 16 million Instagram followers. Her arrival underscores Fanvue’s appeal to top-tier athletes and mainstream creators seeking direct-to-fan monetisation models.
With over 20,000 new creators joining in the last month alone, Fanvue has confirmed that several major creator announcements are expected in early 2026.
What’s Next for Fanvue
The newly raised $22 million Series A funding will fuel Fanvue’s global expansion, investment in world-class talent, and continued development of advanced AI capabilities. According to leadership, the goal is clear: to fundamentally change how creators build, own, and scale their businesses in the digital economy.
