Flywl Launches FUID: The First Universal Identifier Revolutionizing Cloud Marketplace Discovery
In the rapidly evolving world of cloud marketplaces, navigating the procurement of enterprise software has become increasingly complex. Listings often appear under inconsistent names, incomplete metadata, missing version numbers, or dead-end SKUs. Products are duplicated across platforms, leaving buyers frustrated as they waste valuable time verifying what’s real, current, and purchasable. Flywl, a leading cloud marketplace platform for enterprise software procurement, is addressing these challenges head-on with the launch of its groundbreaking solution: the Flywl Unique ID (FUID).
FUID is a standardized, marketplace-agnostic identifier designed to bring clarity, speed, and trust to cloud marketplace discovery. By assigning every software product a single, structured identity, FUID eliminates the chaos caused by fragmented and inconsistent data. This universal identifier ensures that every listing has a clean, consistent, and verified presence across Amazon Web Services, Microsoft Azure, and Google Cloud Marketplace systems. One product. One ID. Recognized everywhere.
The Problem with Today’s Marketplace Ecosystem
The modern cloud marketplace ecosystem is riddled with inefficiencies. Software products often appear under multiple names or versions, making it difficult for buyers to identify the correct listing. Incomplete metadata and outdated SKUs further complicate matters, while duplicate entries create confusion and slow down decision-making. For sellers, these inconsistencies lead to missed opportunities and unnecessary friction in the sales process.
This lack of standardization not only frustrates buyers but also hinders sellers’ ability to showcase their offerings effectively. Without a unified system to verify and organize listings, the entire ecosystem suffers from inefficiency and mistrust.
How FUID Solves the Problem
FUID is more than just a technical fix—it’s a complete reframe of how software products are identified and discovered in the cloud marketplace ecosystem. By normalizing data, eliminating duplicates, and powering intelligent discovery, FUID transforms the way buyers and sellers interact with cloud marketplaces.
Here’s how FUID works:
- Search & Match: FUID uses advanced algorithms to provide smart suggestions and “Did you mean?” prompts, helping users avoid errors. Its built-in versioning logic ensures that duplicate records are flagged, and new entries are created only when necessary.
- Generate & Standardize: New entries are instantly structured and tagged, ensuring consistency across platforms. Moderation workflows are in place to prevent spam and maintain high-confidence data integrity.
- Ask AI: A built-in AI assistant powered by retrieval-augmented generation (RAG) allows users to ask product-specific questions and receive immediate, contextual answers. This feature streamlines research and enhances user experience.
- Data Integrity: FUID can be embedded on public-facing websites, enabling teams to surface verified listings and reduce friction at the top of the funnel. This ensures that buyers always have access to accurate and up-to-date information.
“FUID isn’t just a backend fix—it’s a complete reframe,” said Ankur Srivastava, CEO of Flywl. “For buyers, it means instant clarity; for sellers, it means fewer blockers; and for the ecosystem, it’s a new standard. Search once, find it everywhere.”
A Solution Born from Real-World Challenges
The development of FUID was inspired by a real-world data challenge encountered during Flywl’s internship program. A team of top university interns, guided by Flywl’s leadership, tackled the inconsistencies plaguing enterprise systems. Their innovative contributions led Flywl to file a patent for FUID, establishing it as proprietary infrastructure for identity governance. Together, they took the first steps toward solving a staggering $467 billion data problem.
This achievement underscores Flywl’s commitment to driving innovation in the cloud marketplace space. By addressing the root causes of inefficiency and mistrust, FUID sets a new standard for how software products are identified, managed, and discovered.
Empowering Teams Across the Organization
The FUID engine is designed to empower procurement, IT, and growth teams with smart discovery and fast validation capabilities. Whether searching by company name, product name, or FUID—even with typos—users can quickly locate the information they need. Teams can also request a new FUID when necessary, ensuring that every product has a consistent, verified identity across platforms and systems.
For procurement teams, FUID simplifies the process of identifying and purchasing software, reducing the risk of errors and delays. IT teams benefit from streamlined version management and improved data integrity, while growth teams gain access to verified listings that enhance marketing efforts and drive conversions.
The Impact of FUID on the Cloud Marketplace Ecosystem
By introducing FUID, Flywl is not only addressing a critical pain point but also paving the way for a more efficient and trustworthy cloud marketplace ecosystem. For buyers, FUID eliminates the guesswork and frustration associated with finding the right software. For sellers, it reduces barriers to entry and ensures that their products are accurately represented across platforms. And for the ecosystem as a whole, FUID establishes a universal standard that fosters collaboration and innovation.
As cloud marketplaces continue to grow in importance, solutions like FUID will play a pivotal role in shaping the future of enterprise software procurement. By bringing order to the chaos, FUID enables organizations to focus on what truly matters: driving value and achieving their business goals.
Request Your FUID Today
Flywl invites enterprises, software vendors, and teams across industries to take advantage of this transformative solution. Request your FUID today and join the movement toward a more connected, efficient, and transparent cloud marketplace ecosystem. With FUID, the days of fragmented and inconsistent data are over. One product. One ID. Recognized everywhere.
For more information, visit Flywl’s website and discover how FUID can revolutionize your cloud marketplace experience.
About Flywl
Flywl is the cloud marketplace platform built for enterprise software buyers. The company unifies software licensing across AWS, Microsoft Azure, and Google Cloud Marketplace, reducing procurement cycles from months to days while helping buyers maximize existing cloud commitments. Founded in 2024 by former AWS Marketplace leadership, Flywl has raised $7 million in seed funding and is headquartered in San Francisco. Learn more at www.flywl.com.
