Global IT corporation FPT has been appointed as the inaugural Global Elite Reseller under a new partnership initiative by digital experience provider Sitecore. This three-year agreement expands the existing reseller framework to accelerate the deployment of the SitecoreAI platform across high-growth regions. The appointment targets enterprise digital transformation by unifying content, data, and personalization through a composable, artificial intelligence-centered infrastructure.
FPT Secures Exclusive Rights for Sitecore AI Distribution
Under the terms of the new agreement, FPT holds exclusive reseller rights within the Vietnamese market and non-exclusive rights across designated territories in Asia and the Middle East. The partnership focuses on the commercialization of SitecoreAI, a next-generation platform designed to manage the full lifecycle of digital customer experiences. FPT will oversee the advisory, implementation, and technical support for enterprise clients utilizing the platform’s Software-as-a-Service (SaaS) capabilities.
The Global Elite Reseller designation integrates FPT into a partner-first ecosystem that combines global technology development with localized delivery. Sitecore will provide FPT with regional channel sales support, technical training, and partner enablement initiatives. This collaborative structure aims to reduce implementation complexity and improve time-to-value for organizations transitioning to AI-powered digital asset management and experience orchestration.
Strategic Integration of Agentic Workflows and Composable Architecture
The technical focus of this partnership centers on SitecoreAI’s ability to consolidate disparate marketing functions into a single system. This includes the utilization of Agentic Studio for AI-powered experience orchestration and conversion optimization. By moving toward a composable platform, organizations can reach and serve audiences across multiple digital channels using a shared foundation for content and data.
Sitecore’s move to establish the Global Elite tier reflects a strategic shift toward supporting growth markets through trusted local expertise. The platform’s adoption is driven by a demand for systems that integrate agentic workflows, allowing marketing teams to execute personalized experiences at scale. FPT’s role involves modernizing core platforms, such as XM Cloud and OrderCloud, to align with these evolving digital expectations.
Leveraging Long-term Collaboration for Global AI Accessibility
This agreement builds on a decade-long relationship between the two entities that began in 2015. FPT, previously a Sitecore Platinum Partner in Asia-Pacific, has a history of developing industry-specific accelerators like FPT ON.E. This AI-enabled e-commerce solution was designed to work with Sitecore OrderCloud to streamline market entry for enterprise users.
According to leadership from both organizations, the deepening of this partnership is intended to democratize access to AI-driven digital experiences. The strategy leverages FPT’s delivery infrastructure to help clients adopt AI with greater confidence while following structured digital roadmaps. As digital discovery becomes increasingly influenced by machine learning, the partnership signals a commitment to providing marketers with a unified system where content and personalization operate in tandem.
About FPT
FPT Corporation (FPT) is a globally leading technology and IT services provider headquartered in Vietnam and operates in three core sectors: Technology, Telecommunications, and Education. Over more than three decades, FPT has consistently delivered impactful solutions to millions of individuals and tens of thousands of organizations worldwide. Committed to elevating Vietnam’s position on the global tech map and delivering world-class solutions for global enterprises, the Corporation focuses on five strategic areas: Artificial Intelligence, Automotive, Semiconductor, Digital Transformation, and Green Transformation. In 2024, FPT reported a total revenue of USD 2.47 billion and a workforce of over 54,000 employees across its core businesses. For more information about FPT’s global IT services, please visit https://fptsoftware.com/.
About Sitecore
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.
Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at sitecore.com.
