G2 and AWS Strengthen Partnership to Revolutionize Software Buying with Generative AI-Powered Insights
G2, a leader in software reviews and insights, has announced an expanded four-year partnership with Amazon Web Services (AWS) to enhance the software buying experience on AWS Marketplace. This collaboration will integrate G2’s trusted content into AWS Marketplace, leveraging generative AI to provide richer, more actionable insights for buyers. By combining authentic peer reviews with cutting-edge AI technology, the partnership aims to simplify the procurement process, enabling customers to make faster, more informed decisions.
At the heart of this collaboration is the integration of G2’s extensive library of over 3 million verified user reviews into AWS Marketplace. These reviews will serve as a key data source for generative AI-powered product insights, built using Amazon Bedrock. The result? Buyers will have access to AI-generated summaries of customer sentiment, side-by-side product comparisons, and contextual content that highlights key strengths and considerations for each product. This innovation transforms how businesses evaluate software, making it easier than ever to find the right solutions quickly and confidently.
A New Era of AI-Driven Insights
The expanded partnership builds on the existing relationship between G2 and AWS Marketplace, which already ingests more than 20,000 user reviews for products listed on the platform. Now, G2’s content will play an even more integral role in shaping the buyer experience. By surfacing themes, sentiments, and differentiated strengths from millions of verified reviews, the new generative AI-powered features will enable buyers to compare products at a glance. For example, AWS Marketplace users can now see concise summaries of customer feedback directly within product listings, empowering them to make smarter decisions without sifting through pages of information.
“This expanded collaboration with G2 enhances the customer experience by integrating authentic peer reviews with generative AI-powered insights, simplifying the purchase decision-making process,” said Matt Yanchyshyn, VP of AWS Marketplace and Partner Services at AWS. “It represents our commitment to creating more intuitive and efficient experiences that help customers accelerate innovation.”
These enhancements are particularly valuable in today’s fast-paced digital landscape, where buyers increasingly rely on community-driven validation and self-service tools to guide their purchasing decisions. By embedding G2’s rich, contextual content directly into AWS Marketplace, the partnership ensures that buyers have the information they need—when and where they need it—to transact seamlessly.
Enriching the Buyer Experience on AWS Marketplace
The collaboration introduces several key enhancements designed to streamline the software evaluation and procurement journey:
- AI-Powered Product Comparisons: Using generative AI, AWS Marketplace now offers side-by-side comparisons of products based on verified G2 reviews. These comparisons highlight key themes, customer sentiment, and unique selling points, allowing buyers to quickly identify the best fit for their needs.
- Rich, Contextual Content: G2’s trusted taxonomy and user insights are integrated into AWS Marketplace listings, providing deeper context about each product’s features, use cases, and performance. This helps buyers conduct thorough evaluations without leaving the platform.
- Syndication of G2 Reviews and Ratings: Authentic G2 reviews and ratings are now syndicated across AWS Marketplace listings, giving buyers immediate access to real-world feedback from peers who have used the products.
- Frictionless Buyer Journeys: With these new capabilities, AWS Marketplace users can move seamlessly from research to purchase, reducing the number of steps required to complete a transaction. This streamlined process saves time and increases confidence in purchasing decisions.
“By combining trusted peer voices with AI-driven insights, we’re not only accelerating decision-making for buyers but also laying the groundwork for a future where software discovery is seamless, personalized, and community-powered—in all the places customers are,” said Godard Abel, Co-Founder and CEO of G2.
Empowering Vendors Through Enhanced Visibility
The benefits of this partnership extend beyond buyers to software vendors listed on both G2 and AWS Marketplace. By incorporating validated user insights and AI-enriched content into their AWS Marketplace listings, vendors can differentiate their offerings and build credibility with potential buyers. The integration of G2 reviews ensures that vendors’ profiles are enriched with up-to-date, high-quality feedback, helping them stand out in a crowded marketplace.
Additionally, G2’s innovative review sourcing methods—including conversational voice reviews and direct meeting-to-review conversions—enable vendors to maintain review recency and quality. This not only boosts their visibility on AWS Marketplace but also accelerates the conversion process by guiding buyers through the purchasing journey with trusted, peer-driven insights.
A Foundation for Future Innovation
This deepened collaboration reinforces G2’s vision of making software buying smarter, faster, and more transparent. By combining its vast repository of user-generated content with AWS’s advanced AI capabilities, G2 and AWS are setting a new standard for the digital procurement experience. Together, they are creating a frictionless ecosystem where buyers can discover, evaluate, and purchase software with ease, while vendors gain the tools they need to succeed in a competitive market.
About G2
G2 is the world’s largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.
