The Dawn of Unified AI in Commerce and Retail Media
The commerce and retail media landscape is undergoing a seismic shift with the introduction of GoWit One, an innovative unified AI operating system designed to streamline operations for agencies. WPP Turkey has been chosen as the pilot partner to implement this groundbreaking platform, which drastically cuts campaign setup times to just 10 minutes. GoWit, a prominent player in AdTech, specializes in omnichannel commerce and retail media. Their latest offering consolidates automation, unification, and real-time intelligence into a singular dashboard, addressing one of the industry’s most pressing issues: operational inefficiency.
By enabling agencies to oversee campaigns across various retailers, channels, and markets, GoWit One slashes manual AdOps workflows by an impressive 98%. This transformation turns what was once a labor-intensive process taking hours into a swift, efficient task completed in mere minutes.
Tackling the “Fragmentation Crisis”
Retail Media has experienced exponential growth, yet it grapples with a significant challenge: fragmentation. According to the Interactive Advertising Bureau (IAB), 70% of the market still lacks comprehensive end-to-end AI integration. Media buyers are often caught in a web of disconnected networks, compliance protocols, and dashboards, leading to manual errors and scalability issues.
GoWit One serves as a command center, bridging these gaps by integrating GoWit’s robust infrastructure that connects over 7,000 brands with leading retailers across more than 20 EMEA markets.
Streamlined Execution
The platform offers automated workflows that replace tedious manual data entry tasks, allowing teams to focus on strategy rather than repetitive processes.
Centralized Intelligence
With a unified view of performance metrics spanning on-site, off-site, and in-store formats, agencies can make informed decisions swiftly and accurately.
AI-Driven Compliance
Real-time checks on formats, specifications, and pricing ensure campaigns launch without delays, maintaining adherence to stringent compliance standards.
A New Era of AI-Powered Ad Operations
Emrah Adsan, CEO of GoWit, emphasized the transformative potential of placing AI at the heart of AdOps. “Our goal is to empower agencies to reclaim valuable time, eradicate inefficiencies, and scale their operations intelligently,” he stated.
“GoWit One embodies the convergence of automation, multi-retailer unification, and real-time intelligence. Leveraging our extensive presence across EMEA, we’re providing the connected AI layer that agencies have long awaited—a single system to plan, activate, and optimize campaigns across all retailers and markets.”
Strategic Collaboration with WPP Media
As the world’s largest creative transformation company and a leader in media investment, WPP sets benchmarks for media excellence. In a move underscoring the platform’s capabilities, GoWit has designated WPP Media Turkey as its exclusive pilot agency partner.
Evren Gülyaşar, Managing Director for Commerce at WPP Media Turkey, highlighted the platform’s impact: “GoWit One establishes a new standard for agency operations in commerce and retail media. For the first time, our teams can handle multi-retailer and multi-market campaigns comprehensively—from creation through optimization—within a single AI-driven ecosystem. This platform eradicates operational bottlenecks and fragmentation, equipping us with the speed and precision necessary to excel in this domain. It represents the transformative infrastructure the industry has been seeking, enabling us to scale effectively and deliver superior business outcomes for our clients.”
About GoWit
GoWit is a leading AdTech provider building EMEA’s largest AI-powered Commerce and Retail Media Network. Combining best-in-class technology with demand-side expertise, GoWit enables retailers, brands, and agencies to maximize ad monetization and relevance through omnichannel activation.
