Hanshow and Unide Partner to Drive Store Modernization Under “Plan Unide 2.0”
Hanshow, a global leader in digital retail technology, has announced a strategic collaboration with Unide Corporativa, one of Spain’s most established food retail cooperatives, to accelerate digital transformation and operational efficiency across Unide’s store network. The partnership supports the cooperative’s newly launched “Plan Unide 2.0” (2025–2028)—a comprehensive roadmap designed to modernize stores, strengthen competitiveness, and foster sustainable growth for its members in a rapidly evolving retail environment.
A Legacy of Cooperative Retail
Founded more than 90 years ago, Unide Corporativa brings together hundreds of independent grocery retailers across Spain under a cooperative model rooted in local service, freshness, and community values. The cooperative structure enables small and medium-sized stores to compete in an increasingly competitive retail landscape by pooling resources, expertise, and technology. However, with shifting consumer expectations and growing operational complexities, Unide recognized the need to embrace digital innovation to continue delivering consistent, high-quality service.
“Plan Unide 2.0” outlines the cooperative’s strategic focus areas for the next four years, including business development for member stores, store modernization initiatives, and the opening of new outlets. The initiative also emphasizes sustainability, innovation, and digital transformation as key enablers of long-term growth.
Addressing Operational Challenges
Like many cooperative retail networks, Unide faces challenges in maintaining operational efficiency and consistency across diverse store formats. Traditional manual processes—such as paper-based price labeling and promotional updates—not only consume valuable time but also introduce human error, leading to pricing discrepancies and reduced promotional flexibility.
At the same time, Spanish shoppers have grown more digitally savvy, demanding real-time price transparency and seamless in-store experiences, particularly in fresh product categories. For Unide, balancing cost efficiency for independent member stores with a uniform and trustworthy customer experience has become a critical priority.
Digital Transformation Through ESL Technology
To address these challenges, Unide selected Hanshow as its strategic technology partner to implement advanced Electronic Shelf Label (ESL) solutions across its retail network. Supported by Shop & Roll as the accessories provider, the cloud-based ESL system allows Unide to centrally manage pricing, promotions, and product information across all member stores in real time.
This deployment marks a pivotal shift from manual to automated operations, enhancing both accuracy and agility. Prices and promotional details can now be updated instantly from Unide’s central system, ensuring consistent, transparent, and compliant pricing across all locations. For shoppers, this means they can trust that the price displayed on the shelf is always current, promoting confidence and satisfaction during their shopping experience.
Moreover, the digital labels reduce the need for paper and manual labor, aligning with Unide’s sustainability goals while improving staff productivity. Store employees can now redirect their time toward customer service and in-store engagement rather than administrative labeling tasks.
Enhancing Customer Trust and Efficiency
Commenting on the initiative, David Navas Abengózar, General Director of Unide, emphasized the cooperative’s commitment to innovation while staying true to its roots:
“At Unide, we are committed to improving efficiency and supporting our member stores while remaining true to our cooperative values of local service and quality. Hanshow’s ESL technology has simplified operations and helped us modernize our stores in line with our Plan Unide 2.0 vision.”
For Hanshow, the partnership with Unide underscores the company’s mission to translate real retail needs into intelligent digital solutions that deliver measurable impact.
Liangyan Li, Senior Vice President and Head of Global Sales at Hanshow, stated:
“This collaboration demonstrates how Hanshow’s customer-focused innovation can translate real retail needs into practical technology. Together with Unide, we’re enabling smarter, more transparent store operations that benefit both business performance and consumer trust.”
Driving Global Retail Innovation
Hanshow’s partnership with Unide is part of its broader mission to empower retailers worldwide through scalable digital transformation. With a presence across Europe, Asia, North America, and other regions, Hanshow continues to lead the shift toward smarter, greener, and more connected retail ecosystems.
The company’s portfolio—spanning ESL solutions, digital signage, and AI-driven store analytics—is designed to help retailers optimize operations, enhance customer experience, and reduce environmental impact. Through strategic collaborations like this one with Unide, Hanshow demonstrates how technology can bridge the gap between traditional retail values and modern efficiency.
As “Plan Unide 2.0” unfolds, the collaboration between Unide and Hanshow is set to play a defining role in shaping the next era of Spanish cooperative retail—one where technology, transparency, and trust work hand in hand to deliver better outcomes for both businesses and consumers.
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