HTC VIVERSE and World Labs Partner to Transform AI-Generated Worlds into Immersive Experiences
The intersection of artificial intelligence and 3D content creation is ushering in a new era of innovation, where creators can harness the power of AI to accelerate their workflows while retaining full creative control. HTC VIVERSE, a leading platform for 3D content distribution, has announced an exciting collaboration with World Labs and its newly launched Marble 3D generation tool. This partnership showcases how AI-assisted tools can enhance the creator economy by turning AI-generated worlds into interactive, immersive experiences.
Marble, developed by World Labs, is a groundbreaking tool that generates 3D worlds directly from text, image, or video prompts. By simplifying the traditionally complex process of 3D creation, Marble empowers creators to focus on storytelling, interactivity, and worldbuilding. Founded by visionary AI pioneer Fei-Fei Li alongside Justin Johnson, Christoph Lassner, and Ben Mildenhall—renowned experts in machine learning, generative AI, computer vision, and graphics—World Labs is at the forefront of blending cutting-edge technology with creative applications.
The collaboration between VIVERSE and World Labs demonstrates how AI can serve as a true creative partner, accelerating the journey from concept to fully interactive 3D experiences. By combining Marble’s generative engine with VIVERSE’s robust worldbuilding tools, creators can produce high-quality, interactive environments faster than ever before, all while maintaining complete control over the creative process.
A New Era of 3D Content Creation
“3D content creation is entering a new era—one defined by intelligence, interoperability, and creative freedom,” said Andranik Aslanyan, Head of Growth at HTC VIVERSE. “Our collaboration with World Labs exemplifies how AI can evolve from a generator of assets into a true creative partner—accelerating the journey from imagination to fully interactive 3D experiences on VIVERSE.”
To highlight the potential of this collaboration, three immersive experiences have been created using Marble and VIVERSE:
- Whiskerhill: This experience transforms an existing Marble-generated world into an interactive game featuring simple quests. Set in a magical realm, Whiskerhill leverages the same game mechanics as VIVERSE’s popular Pet Rescue series of mini-games, offering players a familiar yet enchanting experience.
- Whiskerport: A multi-scene gaming adventure that combines multiple Marble-generated worlds. Players complete quests in each area, unlocking portals to explore new scenes. This experience showcases VIVERSE’s latest multi-scene feature, which supports multi-level games and expansive storytelling.
- Clockwork Conspiracy: A brand-new game built entirely within VIVERSE using Marble’s 3DGS (3D Gaussian Splatting) world generation process. This project highlights the versatility of Marble and VIVERSE as part of a creator’s toolkit, demonstrating how AI can streamline early design stages while leaving room for human creativity to shine.
Together, these experiences illustrate how AI can significantly speed up the creation process without compromising the depth of storytelling or the quality of interactivity. They also underscore the importance of keeping human imagination at the center of the creative process.
Empowering Creators with AI
Both VIVERSE and World Labs share a creator-first philosophy: AI should expand what creators can achieve, not replace their craft. This collaboration explores how generative tools like Marble can streamline early world design while ensuring that creative direction, tone, and storytelling remain firmly in human hands.
“Our collaboration with HTC VIVERSE highlights a novel workflow to turn ideas into engaging 3D experiences,” said Fei-Fei Li, CEO of World Labs. “We are excited to see what creators build with these tools.”
This partnership reflects VIVERSE’s ongoing commitment to supporting creators across new platforms, engines, and tools. By integrating emerging AI technologies with accessible 3D creation frameworks, VIVERSE is empowering a new generation of creators to build, share, and monetize their immersive worlds. The platform also emphasizes transparency and consent-based AI usage, ensuring that creators have the choice to opt in, define how their data is used, and influence how machine learning models are trained.
Why This Collaboration Matters
As the demand for immersive content grows, so does the need for tools that make 3D creation more efficient and accessible. Traditional 3D modeling often requires extensive technical expertise and significant time investment, creating barriers for many aspiring creators. By leveraging AI-powered tools like Marble, VIVERSE is democratizing access to 3D creation, enabling creators of all skill levels to bring their visions to life.
Moreover, this collaboration underscores the importance of balancing technological advancement with ethical considerations. VIVERSE believes that AI should serve as a tool to enhance creativity, not overshadow it. By prioritizing transparency and user consent, the platform ensures that creators retain ownership of their work and maintain creative agency throughout the process.
The Future of Immersive Experiences
The partnership between VIVERSE and World Labs represents a significant step forward in the evolution of 3D content creation. By combining AI-driven generation with powerful worldbuilding tools, this collaboration opens up endless possibilities for creators to explore. Whether designing games, virtual worlds, or interactive storytelling experiences, creators now have the resources they need to push the boundaries of what’s possible.
As AI continues to reshape the landscape of digital creation, collaborations like this one will play a crucial role in shaping the future of immersive experiences. By placing creators at the heart of the process, VIVERSE and World Labs are paving the way for a new generation of imaginative, interactive, and boundary-pushing content.
For creators eager to explore the potential of AI-assisted 3D creation, the combination of Marble and VIVERSE offers a powerful toolkit to accelerate workflows and unlock new creative opportunities. Together, they are redefining what it means to build immersive worlds—and proving that when technology and creativity come together, the results are truly limitless.
About HTC
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC U and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com
About VIVERSE
VIVERSE is an open and user-centric 3D place that connects people from all walks of life to a boundless virtual world. We strive to empower as many people as possible to explore, work, and play in a safe environment. Every experience is unique, and your transactions and data are secure. VIVERSE provides an array of tools and services for individuals, creators, corporations, and developers to build and explore in this immersive space. Visit the VIVERSE website here: www.viverse.com
