Infobip Bolsters Voice Solutions to Rebuild Consumer Trust in North America Amid Rising Spam Calls
As spam calls continue to erode consumer confidence, Infobip is stepping up its efforts to restore trust in voice communications across North America. The global cloud communications platform has partnered with leading telecom providers in the region to standardize the implementation of Branded Calling ID™ (BCID™), a solution designed to combat the growing tide of fraudulent calls and rebuild customer trust. With scam robocalls, spoofed caller IDs, and other malicious tactics on the rise, businesses are seeking innovative ways to maintain meaningful connections with their customers—without being mistaken for fraudsters.
Recent findings from Talker Research reveal that Americans receive twice as many fraudulent calls compared to other regions worldwide. This alarming statistic underscores the severity of the issue, with Morning Consult reporting that over three-quarters of U.S. consumers now ignore incoming calls due to fears of scams. As trust in phone calls continues to decline, businesses face mounting challenges in reaching their audiences effectively. For organizations relying on voice communication as a cornerstone of customer engagement, this erosion of trust poses significant risks to both revenue and reputation.
Infobip’s Voice solutions aim to address these challenges head-on by enhancing BCID offerings. Trusted by more than 3,000 voice customers globally, including industry giants like Uber, LG, and Mercado Libre, Infobip provides secure and scalable voice communication tools that empower brands to connect with customers worldwide—even in hard-to-reach or highly regulated markets. Now, as branded calling becomes increasingly critical for businesses operating in the U.S., Infobip is accelerating the adoption of BCID to help brands build trust, improve answer rates, and maximize return on investment (ROI).
“Voice communication remains an essential touchpoint throughout the customer journey,” said Mijo Soldin, Vice President of Telecom Strategy and Partnerships at Infobip. “However, the surge in voice scams and robocalls has led to widespread consumer skepticism, costing businesses billions annually. Trust, privacy, and security have always been top priorities for consumers, and companies that fail to adopt BCID risk losing credibility with both existing and potential customers. Our goal is to remove barriers to implementing secure, verified calling, enabling businesses to rebuild their reputations and ensure they can reach their customers wherever they are.”
BCID serves as a powerful tool in combating fraud and restoring confidence in voice interactions. By displaying verified rich caller information—such as the business name, logo, and reason for the call—BCID allows consumers to identify legitimate calls instantly. This transparency not only fosters trust but also makes voice communications more efficient for businesses, reducing missed opportunities and improving customer satisfaction.
To further strengthen its Voice offerings, Infobip has taken several strategic steps this year. In a major move, the company acquired Peerless Network, expanding its nationwide voice network coverage to 98% of the U.S. Additionally, Infobip recently deepened its partnership with NumHub to integrate Branded Calling ID into its suite of voice solutions. These initiatives underscore Infobip’s commitment to empowering enterprise businesses to take ownership of their brand identity while ensuring seamless, secure connections with customers.
Collaboration with prominent U.S. telecom providers plays a pivotal role in Infobip’s strategy to simplify BCID adoption. By working closely with key players in the telecommunications ecosystem, Infobip aims to streamline the process for businesses looking to implement branded calling solutions. This collaborative approach ensures that organizations of all sizes can leverage BCID without facing unnecessary complexity or delays.
Industry leaders have welcomed Infobip’s contributions to the growing ecosystem of trusted voice communication. “Branded Calling ID enables businesses to deliver verified caller information that consumers can rely on, restoring confidence in voice calling and enhancing operational efficiency,” said Tom Sawanobori, SVP and CTO of CTIA. “We’re thrilled to have Infobip as an Authorized Partner in advancing this important technology.”
The need for robust voice authentication solutions has never been greater. Cybercriminals are constantly devising new methods to infiltrate personal devices, making it imperative for businesses to adopt technologies that safeguard against fraud. By prioritizing trust and transparency, Infobip is helping brands navigate this challenging landscape and establish themselves as reliable voices in an era dominated by digital noise.
For businesses seeking to enhance their voice communication strategies, Infobip offers a comprehensive suite of tools designed to meet evolving customer expectations. From secure global connectivity to cutting-edge branded calling features, Infobip’s Voice solutions provide the foundation for building lasting relationships with customers.
To learn more about how Infobip is transforming voice communications and helping businesses rebuild consumer trust, visit https://www.infobip.com/voice.
In a world where every call counts, Infobip’s commitment to innovation and collaboration is paving the way for a future where voice communication regains its status as a trusted medium. By addressing the root causes of consumer mistrust and equipping businesses with the tools they need to succeed, Infobip is playing a vital role in reshaping the voice landscape in North America—and beyond.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
