Intuit Mailchimp Unveils Enhanced Popup Forms and AI-Powered Marketing Tools to Boost Audience Growth
In a move set to revolutionize how marketers engage with their audiences, Intuit Inc. (Nasdaq: INTU)—the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, and Mailchimp—has announced a suite of product enhancements, including a completely revamped popup forms experience now in beta. Designed to help businesses grow their audience and drive conversions, these updates empower marketers with customizable, mobile-first popup forms that streamline lead generation and enable truly personalized marketing through zero-party data collection.
Why Popup Forms Matter for Modern Marketers
For marketers, building meaningful customer relationships starts with capturing high-quality leads. However, many struggle with outdated tools that fail to engage site visitors effectively. Intuit Mailchimp’s new popup forms address this challenge by providing an intuitive, visually appealing way to collect opt-ins directly from customers. These forms are not only customizable but also optimized for mobile-first experiences, ensuring higher engagement rates across devices.
“Marketers are increasingly prioritizing ownership of their customer relationships and data, with lead generation as a crucial step toward long-term success,” said Fay Kallel, VP of Product and Design at Intuit Mailchimp. “Popup forms solve a top pain point for marketers and SMBs, allowing them to collect data directly from customers, creating a frictionless way to capture leads, grow their audience, and build deeper, more meaningful relationships.”
By leveraging AI-powered personalization, these forms enable businesses to deliver tailored campaigns that resonate with their audience, driving both short-term conversions and long-term loyalty.
Key Features of the New Popup Forms
The revamped popup forms come packed with features designed to maximize audience engagement and simplify the lead-generation process:
- Unlimited Design Customization: Create visually stunning, mobile-first popups that align with your brand identity.
- 80+ Pre-Designed Templates: Streamline setup with fully customizable templates that include fonts, buttons, colors, imagery, logos, and layout options.
- Dynamic Visitor Targeting: Use custom filters and triggers to convert website traffic into subscribers, ensuring relevance and higher conversion rates.
- Seamless Zero-Party Data Collection: Build richer customer profiles by collecting direct input from users, enabling more targeted email and SMS campaigns.
- Opt-In Lead Generation: Reduce acquisition costs and accelerate list growth with compelling offers that entice customers to engage.
With eight different offer types—including discount promotions, free shipping, content downloads, consultations, contests, event signups, newsletter subscriptions, and more—businesses can cater to diverse customer needs while gathering valuable insights.
Real-World Impact: How Businesses Are Benefiting
Early adopters of the new popup forms have already seen impressive results. For example, Joe Gray, Senior Manager of Digital Marketing at Avenova, reported a 27% increase in SMS list growth within just one month of integrating popup forms into his marketing strategy.
“We were thrilled to gain deeper insights into our customers’ behavior and journey—understanding how they discovered our brand and what drives their purchasing decisions,” said Gray. This level of engagement not only boosts immediate conversions but also lays the groundwork for sustained customer relationships.
Built on Amped Technology for Maximum Impact
The new popup forms offering is built on technology acquired from Amped in 2024, which allows brands to take full creative control over form design. According to Matt Cimino, Product Lead and Founder of Amped, “As consumer behavior evolves, marketing tools must evolve with it to create authentic connections. Today, roughly 75% of website visitors browse on mobile, yet most popup forms are still built for desktop experiences. This next generation of popup forms changes that with fully responsive, mobile-first designs that eliminate friction.”
By meeting customers where they are—on their phones—these forms make it easier than ever to connect with and convert new leads.
Creative Campaign: “Popup Like It’s Hot”
To celebrate the launch of the revamped popup forms, Mailchimp’s in-house creative agency, Wink Creative, has unveiled a high-energy brand campaign titled “Popup Like It’s Hot.” The campaign remixes an iconic hip-hop track to create a catchy marketing anthem that highlights the power of popup forms in growing audiences and driving revenue growth.
“Bringing this campaign to life over the iconic early 2000s hip-hop beat was an exciting challenge that pushed our creative boundaries,” said Jeremy Jones, Executive Creative at Wink Creative. “Our team leveraged a blend of still imagery and emerging AI technologies to produce something truly unique.”
The ad will be featured across multiple channels, including podcasts, social media, and more, ensuring maximum visibility and impact.
Additional Features Rolling Out Soon
In addition to popup forms, Intuit Mailchimp is introducing several other enhancements to streamline customer engagement and improve ROI:
- Improved Integration with Meta Lead Ads: Automatically sync new leads from platforms like Facebook, Messenger, and Instagram directly into Mailchimp, simplifying contact management and nurturing.
- Simplified Customer Journey Builder: Easily design automated workflows to guide prospects through the sales funnel.
- Enhanced Audience Management: Import .xlsx files from Microsoft Excel for seamless audience updates.
- Promo Codes in SMS Editor: Access promo codes directly within the SMS editor for customers with SMS marketing plans.
These updates ensure that businesses of all sizes can leverage cutting-edge tools to stay competitive in today’s fast-paced digital landscape.
Global Availability and Future Plans
The refreshed popup forms feature is rolling out in English to Mailchimp customers in Australia, Canada, the United Kingdom, and the United States, with full global availability coming soon. Whether you’re running an e-commerce store or managing a service-based business, these tools are designed to support a wide range of industries and use cases.
Empowering Marketers with Smarter Solutions
Intuit Mailchimp’s enhanced popup forms and upcoming product updates represent a significant leap forward in modern marketing capabilities. By combining intuitive design, advanced targeting options, and seamless integration with popular platforms, these tools empower businesses to grow their audience, capture valuable insights, and drive real ROI.
For marketers looking to strengthen their customer base and boost revenue, the revamped popup forms are a game-changer. And with the accompanying “Popup Like It’s Hot” campaign, Mailchimp is making it clear: the future of audience engagement is here, and it’s powered by innovation.
To learn more about these exciting updates, visit Mailchimp’s What’s New page and start transforming your marketing strategy today.
