Intuit Launches Nationwide Financial Literacy Initiative with NFL’s Inspire Change at Super Bowl LIX
In a groundbreaking effort to promote financial literacy among students, Intuit Inc. (Nasdaq: INTU), the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, has announced the launch of its Financial Literacy Forum series and Hour of Finance Challenge. The initiative kicks off during Super Bowl LIX week in New Orleans, where Intuit is partnering with the NFL’s Inspire Change initiative and the New Orleans Saints to host a dynamic event aimed at empowering students with essential financial skills in an engaging and impactful way.
Empowering Students Through Financial Education
Taking place on February 4, 2025, the inaugural Financial Literacy Forum will bring together 400 high school students and teachers from New Orleans’ west side schools. The event will feature hands-on financial education tools powered by Intuit for Education, aligning with Intuit’s mission to “power prosperity” and the NFL’s commitment to social impact through economic empowerment.
“Financial literacy is essential for empowering students to build secure and prosperous futures,” said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. “Through our collaboration with the Saints and NFL’s Inspire Change, Intuit is equipping students with the tools to achieve financial confidence and advancing our goal to help 50 million students become more financially literate, capable, and confident by 2030.”
What Students Will Experience at the Forum
The forum is designed to make financial education both fun and practical. Students will participate in:
- Interactive Icebreakers: Introducing core financial concepts in an engaging way.
- Dynamic Panel Discussions: Featuring Demario Davis, linebacker for the New Orleans Saints, and Flau’jae Johnson, LSU basketball star and artist, who will share personal stories about how financial literacy has helped them achieve their goals.
- Real-World Breakout Sessions: Covering topics like budgeting, credit, taxes, and investments, offering students actionable tools for financial success.
- Celebratory Reception: Including giveaways branded with Intuit x Super Bowl LIX memorabilia to celebrate their participation.
This event marks the beginning of Intuit’s broader Financial Literacy Forum series, which will expand to cities nationwide, including:
- San Francisco/Bay Area, CA: In partnership with the 49ers Foundation (March 21)
- Washington, D.C.: In partnership with the Washington Commanders (March 26)
- Los Angeles, CA: Hosted at the Intuit Dome with the LA Clippers (April 1)
A Nationwide Movement for Financial Empowerment
The NFL has long been committed to building stronger communities through programs that inspire the next generation. According to Anna Isaacson, Senior Vice President of Social Responsibility for the NFL, “This partnership with Intuit allows us to provide young people with the tools they need to make informed financial decisions that will positively impact their lives and their futures.”
By collaborating with local sports teams and leveraging the excitement of major events like the Super Bowl, Intuit is creating a movement that brings financial education to the forefront of community development.
Intuit Hour of Finance Challenge: Making Financial Education Fun
At the heart of this campaign is the Intuit Hour of Finance Challenge, a free and interactive competition designed to make financial education simple, engaging, and rewarding for middle and high school students and educators. Timed with April’s Financial Literacy Month, the challenge features lessons on key topics such as credit, taxes, budgeting, and investments—all of which can be completed in under an hour.
Students will participate nationally through the Intuit Prosperity Quest game, available year-round as part of Intuit’s Hour of Finance program. The challenge is now open for registration to middle and high school students across the country, offering participants the chance to compete for exciting prizes.
To learn more or sign up your school, visit intuit.com/houroffinance.
Intuit for Education: Building a Strong Foundation for Financial Literacy
The Financial Literacy Forum series leverages Intuit for Education, a free curriculum designed to provide flexible, interactive financial literacy resources. This program includes over 150 hours of customizable content, featuring comprehensive courses on personal and entrepreneurial finance. Lessons are powered by real-world tools like TurboTax, QuickBooks, Credit Karma, and Mailchimp, ensuring students gain practical skills they can apply in everyday life.
Key features of Intuit for Education include:
- Interactive simulations and lessons on budgeting, saving, managing credit, and understanding taxes.
- Free live and on-demand professional development for educators, including webinars and podcasts.
- A focus on preparing students to make smart financial choices and fostering confidence in their financial decision-making abilities.
Intuit’s goal is to help 50 million students become financially literate, empowered, and confident by 2030 through the use of these resources.
Why Financial Literacy Matters
Financial literacy is more than just a skill—it’s a pathway to empowerment. By teaching students how to manage money effectively, Intuit is helping them build a foundation for long-term financial security. This initiative not only supports individual growth but also contributes to stronger, more resilient communities.
Join the Movement
For more information on these nationwide programs, visit Intuit.com/education. Schools and educators can also register for the Intuit Hour of Finance Challenge at intuit.com/houroffinance to provide their students with an engaging and rewarding financial education experience.
Paving the Way for a Financially Empowered Future
Through its partnership with the NFL’s Inspire Change initiative and local sports teams, Intuit is leading the charge in making financial literacy accessible and engaging for students nationwide. By combining real-world tools, interactive learning experiences, and community-driven events, Intuit is empowering the next generation to take control of their financial futures. As the Financial Literacy Forum series expands and the Hour of Finance Challenge gains momentum, Intuit is proving that financial education can be both impactful and inspiring.
Stay tuned as Intuit continues to drive innovation in financial literacy and empower millions of students to achieve prosperity.
