swampUP 2025: A Convergence of Tech Titans to Shape the Future of Software Delivery in the AI Era
In an era where artificial intelligence (AI) and machine learning (ML) are transforming industries, the need for secure, scalable, and efficient software delivery has never been more critical. JFrog Ltd (Nasdaq: FROG), a pioneer in the Liquid Software movement and creator of the JFrog Software Supply Chain Platform, is set to host its flagship annual event, swampUP 2025, from September 8-10 at the Meritage Resort & Spa in Napa, California. This year’s conference promises to be a landmark gathering, bringing together some of the brightest minds in technology to explore the seismic shifts reshaping how modern software supply chains are managed.
A Quantum Leap in Software Development Practices
SwampUP has earned a reputation as the premier conference for professionals working in DevOps, DevSecOps, MLOps, and AI-driven software delivery. It serves as a melting pot for software developers, security experts, IT leaders, MLOps engineers, and innovators from across the globe. Attendees will delve into what JFrog CEO Shlomi Ben Haim describes as the “quantum shift” in real-world practices required to meet the demands of today’s rapidly evolving tech landscape.
“Software is evolving at lightning speed,” said Ben Haim. “Code assistants are boosting developers’ productivity, securing ML models is now essential, and ensuring compliance in the age of AI will determine which companies thrive and which ones don’t. SwampUP is where industry experts, ecosystem partners, and our community converge to share knowledge, best practices, and shape the future of software delivery.”
The event will feature a dynamic mix of keynotes, product announcements, hands-on technical training, and immersive sessions led by industry luminaries. These discussions will focus on building secure, scalable, and AI-empowered software systems that can adapt to the challenges of tomorrow.
All-Star Speaker Lineup: Insights from Visionaries Across Industries
This year’s speaker roster reads like a who’s who of the tech world. Among the notable participants are executives and technologists from NVIDIA, ServiceNow, GitHub, Sonar, Dell Technologies, CVS Health, Ford Motor Company, Google, and JPMorgan Chase. Their insights will illuminate the tectonic shifts required to deliver software securely and efficiently in the AI-driven era.
Securing the Future of Software Delivery
- Justin Boitano, VP of Enterprise AI Products at NVIDIA, joins JFrog’s Co-Founder and CEO, Shlomi Ben Haim, to discuss strategies for securing software delivery in the age of AI.
- Rahul Tripathi, General Manager of ITSM at ServiceNow, and Tariq Shaukat, CEO of Sonar, will also weigh in on the importance of integrating security into every stage of the software development lifecycle.
Building Trust and Compliance
- Kristina Heidinger, Senior Product Manager for Supply Chain Security at GitHub, and Anand Ahire, Head of Product Management for ITSM and DevOps at ServiceNow, will join forces with JFrog’s SVP of DevOps, Yossi Shaul, and VP of JFrog Security, Eyal Dyment, to explore best practices for increasing trust and compliance in every software release.
Managing AI/ML Models with Confidence
- Adel El Hallak, Senior Director of AI at NVIDIA, will collaborate with JFrog’s VP & CTO of MLOps, Yuval Fernbach, to address the challenges of securing and governing AI/ML models as first-class software artifacts within DevSecOps workflows. Their session will emphasize the importance of trust, visibility, and compliance throughout the model lifecycle.
Scaling Enterprise Architectures for AI
- Maciej Mazur, AI Field CTO at Dell Technologies, will share lessons learned from designing distributed, highly-scalable enterprise architectures capable of delivering billions of recommendations daily. His talk will highlight best practices for system design, GPU optimization, and security.
Empowering MLOps Engineers
- Demetrios Brinkmann, Founder & Chief Vibe Manager of the MLOps Community, will provide actionable advice for MLOps engineers and developers looking to build and continuously update evaluation systems that create a competitive edge.
Event Highlights: Learning, Networking, and Celebration
SwampUP 2025 offers a rich agenda designed to equip attendees with practical skills and foster meaningful connections.
Day Zero: Hands-On Training (September 8)
The conference kicks off with a full day of immersive training sessions led by industry experts. Participants will gain hands-on experience with the JFrog Platform and other tools in the broader DevOps ecosystem, focusing on real-world applications.
Days 1 & 2: Keynotes and Breakout Sessions (September 9–10)
Mornings will feature inspiring keynotes showcasing JFrog’s latest product innovations and strategic partnerships. Afternoons will include breakout sessions covering pressing topics such as secure software delivery, AI/ML model management, platform engineering, and observability in the GenAI era.
Community Gala & Concert (Evening of September 9)
Attendees will cap off the first full day of sessions with a gala under the stars at the picturesque Meritage Resort. The evening will feature a captivating performance by world-renowned cellist Tina Guo, providing a perfect opportunity to network and unwind.
Why Attend swampUP 2025?
SwampUP isn’t just another tech conference—it’s a transformative experience designed to empower professionals navigating the complexities of modern software delivery. Whether you’re looking to stay ahead of emerging trends, enhance your technical skills, or connect with peers and thought leaders, this event has something for everyone.
Registration is now open, and interested parties can view the full agenda at https://swampup.jfrog.com/. For additional insights into why swampUP 2025 is a must-attend event, check out JFrog’s blog and follow them on X (@jfrog).
