KnowBe4 Unveils Bold Brand Refresh to Celebrate 15 Years of Human Risk Management Leadership
In a significant move marking its 15th anniversary, KnowBe4, the globally recognized leader in human risk management (HRM), has unveiled a striking new brand identity. This refresh not only highlights the company’s commitment to addressing the dynamic challenges of cybersecurity but also sets the stage for the future of HRM. With a fresh tagline, “Rise Above Risk,” KnowBe4 is redefining its mission to empower organizations to tackle unpredictable threats and transform them into opportunities for resilience.
The updated brand identity reflects KnowBe4’s unwavering dedication to helping IT and cybersecurity professionals elevate their defenses against an ever-evolving threat landscape. The company’s focus extends far beyond traditional measures like phishing simulations and employee training. Instead, it emphasizes a holistic approach to managing human risk by addressing vulnerabilities at their core. By leveraging cutting-edge AI advancements and innovative strategies, KnowBe4 is equipping organizations with the tools they need to stay ahead of cybercriminals and safeguard their digital ecosystems.
A Vision for the Future
KnowBe4’s bold rebranding comes at a pivotal moment in the company’s journey. Over the past 15 years, KnowBe4 has grown from a promising idea into a billion-dollar valuation unicorn, serving over 70,000 customers worldwide. Its transformation has been nothing short of revolutionary, earning it a reputation as a trailblazer in the cybersecurity industry. As part of this evolution, the company is now positioning itself as more than just a provider of security solutions—it’s a partner in navigating the complexities of human risk management.
“The unveiling of our modernized brand identity coincides with a time of reflection on KnowBe4’s incredible achievements over the last 15 years,” said Cindy Zhou, Chief Marketing Officer at KnowBe4. “From humble beginnings to becoming a global leader in human risk management, our journey has been defined by innovation, excellence, and an unrelenting focus on customer success. This brand refresh encapsulates what makes us unique and underscores our ongoing commitment to securing organizations around the world.”
Beyond Traditional Cybersecurity Measures
At the heart of KnowBe4’s refreshed vision is the recognition that human error remains one of the most significant vulnerabilities in any organization’s security posture. While technology plays a critical role in defending against cyber threats, people are often the weakest link—and simultaneously the strongest asset. By prioritizing education, awareness, and behavioral change, KnowBe4 empowers employees to become active participants in protecting their organizations.
The company’s approach goes beyond addressing common threats such as phishing emails, social engineering attacks, and ransomware. It seeks to instill a culture of vigilance and accountability, ensuring that every individual within an organization understands their role in mitigating risk. Through engaging training programs, real-world simulations, and actionable insights, KnowBe4 helps teams identify potential threats before they escalate, turning uncertainty into strength.
Rising Above Risk
The new tagline, “Rise Above Risk,” perfectly encapsulates KnowBe4’s philosophy. In today’s fast-paced digital landscape, where threats can emerge from anywhere, organizations must be proactive rather than reactive. KnowBe4’s mission is to equip businesses with the knowledge and tools needed to anticipate, adapt, and overcome these challenges. By fostering a mindset of continuous improvement and resilience, the company enables its customers to not only survive but thrive in the face of adversity.
This forward-thinking approach aligns seamlessly with KnowBe4’s leadership position in the HRM space. As cybercriminals grow increasingly sophisticated, so too must the strategies used to combat them. KnowBe4’s emphasis on leveraging artificial intelligence and advanced analytics ensures that its solutions remain ahead of the curve, providing unparalleled protection against both current and emerging threats.
A Commitment to Excellence
KnowBe4’s brand refresh is more than just a visual update; it’s a testament to the company’s enduring commitment to excellence. By combining its deep expertise in cybersecurity with a passion for innovation, KnowBe4 continues to set the standard for human risk management. Its renewed focus on empowering organizations to “Rise Above Risk” reinforces its status as a trusted partner for businesses of all sizes and industries.
As part of the rebranding effort, KnowBe4 has introduced a sleek, modern design that reflects its progressive outlook. The updated visuals convey a sense of strength, reliability, and adaptability—qualities that have long defined the company’s approach to cybersecurity. Visitors to the KnowBe4 website can explore the new branding firsthand and discover how the company is shaping the future of HRM.
About KnowBe4
KnowBe4 empowers workforces to make smarter security decisions every day. Trusted by over 70,000 organizations worldwide, KnowBe4 helps to strengthen security culture and manage human risk. KnowBe4 offers a comprehensive AI-driven ‘best-of-suite’ platform for Human Risk Management, creating an adaptive defense layer that fortifies user behavior against the latest cybersecurity threats. The HRM+ platform includes modules for awareness & compliance training, cloud email security, real-time coaching, crowdsourced anti-phishing, AI Defense Agents, and more. As the only global security platform of its kind, KnowBe4 utilizes personalized and relevant cybersecurity protection content, tools and techniques to mobilize workforces to transform from the largest attack surface to an organization’s biggest asset. More info at knowbe4.com.
