Live Story Secures €2.7 Million to Revolutionize Digital Content Management and Expand Across Europe
In a significant milestone for the tech industry, Live Story, a next-generation content management system (CMS) platform, has successfully closed a €2.7 million seed funding round led by Vertis, one of Italy’s premier early-growth venture capital firms. This investment marks a pivotal moment for the company as it accelerates its focus on artificial intelligence, performance optimization, and European expansion. With a clear target in sight—surpassing €10 million in annual recurring revenue by 2027—Live Story is poised to redefine how brands manage their digital experiences.
A Vision Born in the U.S., Evolving into a Global Solution
Founded by Stefano Mocellini, Live Story began its journey in the United States with an innovative vision: transforming social media content into instantly purchasable assets. Over time, the platform evolved into a robust visual CMS designed to streamline omnichannel digital experience management. Today, Live Story empowers Marketing, Design, and Digital teams to create and manage content independently, reducing reliance on technical resources and slashing development times by up to 80%. This not only enhances operational efficiency but also ensures consistent brand identity across all digital touchpoints.
“Live Story addresses one of the most pressing inefficiencies in digital commerce: the cumbersome and inflexible management of visual and narrative content,” says Alessandro Pontari, Partner at Vertis SGR. “The platform enables brands to significantly cut down their time-to-market through a visual CMS that integrates seamlessly with any tech stack. In today’s digital landscape, where content and user experience (UX) are critical drivers of conversion, Live Story represents the future of digital experience.”
Trusted by Industry Leaders, Expanding into New Verticals
Already trusted by over 100 prestigious brands in Italy—including luxury fashion giants like Valentino, Dolce & Gabbana, Max Mara Fashion Group, and Bottega Veneta, as well as retail leaders such as Gruppo OVS and Illy—Live Story has firmly established itself as a go-to solution for managing high-impact digital experiences. While the platform has traditionally excelled in sectors like fashion, luxury, lifestyle, and food, it is now expanding into new verticals, including insurance, finance, and pharma. This diversification underscores the platform’s versatility and ability to cater to a wide range of industries.
AI-Driven Innovation at the Core
Central to Live Story’s growth strategy is the integration of cutting-edge generative and predictive AI technologies. These innovations aim to deliver dynamic, personalized, and conversion-optimized user experiences, with a strong emphasis on Conversion Rate Optimization (CRO). By leveraging AI, Live Story seeks to empower brands to create bold, impactful digital interactions that resonate with audiences and drive measurable results.
“We’re thrilled to welcome Vertis and a group of highly experienced business angels as new partners,” says Stefano Mocellini, Founder & CEO of Live Story. “This investment will enable us to strengthen our presence in Europe and continue pushing the boundaries of creativity, UX, and AI. Our mission is clear: to become the leading platform for crafting high-impact digital experiences that captivate users and elevate brands.”
Streamlining Digital Operations for Brands Worldwide
Live Story’s platform stands out for its ability to simplify complex processes while ensuring top-tier performance. By enabling non-technical teams to take control of content creation and management, the platform reduces bottlenecks and fosters collaboration. Its seamless integration with any technology stack makes it a flexible solution for businesses of all sizes, from startups to multinational corporations.
For example, in the fashion and luxury sector, where visual storytelling and brand consistency are paramount, Live Story allows designers and marketers to rapidly deploy campaigns without waiting for IT support. Similarly, in emerging verticals like insurance and finance, the platform helps companies deliver personalized customer journeys that enhance engagement and trust.
A Strategic Focus on European Expansion
With this latest funding, Live Story is doubling down on its European expansion efforts. The company aims to replicate its success in Italy by establishing a strong foothold in other key markets across the continent. By doing so, Live Story hopes to position itself as a dominant player in the global CMS space, offering scalable solutions tailored to the unique needs of diverse industries.
