Unlocking Predictive First-Party Data Signals for Marketers
LiveRamp, a leading data collaboration platform, has partnered with Scowtt, an AI-powered advertising optimization platform, to integrate Scowtt’s predictive AI models into LiveRamp’s platform. This strategic partnership aims to deliver unmatched value-based performance optimization to major platforms and programmatic destinations. LiveRamp’s deterministic identity helps connect individual consumer data across touchpoints, powering better marketing and more relevant experiences. By leveraging Scowtt’s predictive optimization, marketers can yield even better results while upholding privacy protections.
The partnership between LiveRamp and Scowtt is designed to help advertisers unlock the potential of their CRM data. Scowtt’s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp’s focus on using data collaboration to supercharge the benefits of data. This creates a new way to deliver better optimization for marketers, where clients are seeing 40%+ improvement in ROAS by leveraging data in a way that was never possible before. LiveRamp’s data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
Key Insights at a Glance
- LiveRamp and Scowtt partner to integrate predictive AI models into LiveRamp’s data collaboration platform
- Scowtt’s models leverage customers’ first-party CRM data to create predictive, real-time signals that dramatically improve advertising performance
- LiveRamp customers can seamlessly activate predictive optimization scores with their audiences using Scowtt’s models
- The partnership enables continuous dynamic optimization for marketers, yielding better results while upholding privacy protections
The Supply Chain Complexity Crisis
LiveRamp’s partnership with Scowtt addresses the complexity crisis in the supply chain by providing a unified conversion value model. This model can be used to enable continuous dynamic optimization for marketers, helping them to navigate the complex landscape of advertising optimization. By leveraging Scowtt’s predictive AI models, LiveRamp customers can gain a deeper understanding of their target audiences and create more effective marketing campaigns.
Market Agitation
The need for AI-powered optimization in advertising is urgent, as marketers struggle to keep pace with the rapidly evolving landscape of consumer behavior. Scowtt’s predictive AI models provide a solution to this problem, helping advertisers to unlock the potential of their CRM data and create more effective marketing campaigns. LiveRamp’s partnership with Scowtt is a strategic move to address this market agitation and provide its customers with the tools they need to succeed.
Strategic Solution
LiveRamp’s partnership with Scowtt is a strategic solution to the problem of advertising optimization. By integrating Scowtt’s predictive AI models into its platform, LiveRamp provides its customers with a powerful tool for creating more effective marketing campaigns. LiveRamp‘s data collaboration network and Scowtt‘s predictive AI models work together to provide a unified conversion value model, enabling continuous dynamic optimization for marketers.
Technical Details
The integration of Scowtt’s models into LiveRamp’s platform is designed to be seamless, allowing customers to easily activate predictive optimization scores with their audiences. Scowtt‘s models leverage customers’ first-party CRM data to create predictive, real-time signals that dramatically improve advertising performance. This integration enables LiveRamp customers to gain a deeper understanding of their target audiences and create more effective marketing campaigns.
In conclusion, LiveRamp‘s partnership with Scowtt is a strategic move to address the complexity crisis in the supply chain and provide its customers with the tools they need to succeed in the rapidly evolving landscape of advertising optimization. By leveraging Scowtt‘s predictive AI models, LiveRamp customers can gain a deeper understanding of their target audiences and create more effective marketing campaigns. As the advertising landscape continues to evolve, LiveRamp‘s commitment to innovation and customer success will remain at the forefront of its strategy. What does the future hold for advertising optimization, and how will LiveRamp continue to shape the industry? The answer lies in the company’s ability to harness the power of AI and data collaboration to drive better outcomes for its customers. Just as a symphony orchestra requires each musician to play their part in harmony, LiveRamp‘s partnership with Scowtt is a harmonious blend of data collaboration and AI-powered optimization, creating a beautiful melody of marketing effectiveness.
About LiveRamp
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
