Financial Research Faces a Fundamental Distribution Crisis
The economics and research teams at investment firms, asset managers, and financial institutions are caught in a productivity paradox. They produce sophisticated analyses backed by rigorous methodologies and proprietary data models—yet most of this intellectual capital is distributed as static PDFs or email attachments that obscure the very thinking that makes the research valuable.
When a 40-page report lands in a client’s inbox, the charts are frozen in time. The underlying assumptions cannot be interrogated. The data cannot be explored from different angles. Recipients either trust the conclusion or ignore it entirely, but they cannot engage with the reasoning that produced it. For research teams under pressure to demonstrate value and expand their influence, this static format has become a significant liability.
The Gap Between Research Quality and Research Impact Widens
This distribution bottleneck carries real costs. Internal stakeholders waste time debating baseline facts rather than discussing strategic implications. Clients struggle to apply generic insights to their specific circumstances. And research teams find themselves fielding repetitive questions that could be answered if users could simply interact with the underlying models.
The challenge intensifies as organizations demand greater transparency and auditability in their decision-making processes. Static documents cannot show their work in ways that build confidence. They cannot adapt to different user needs. And they certainly cannot scale across organizations without creating versioning chaos and knowledge silos.
Macrobond Introduces Interactive Research Distribution at Enterprise Scale
Macrobond, the global platform for macroeconomic and financial data, has launched Macrobond Amplify to address these structural limitations. The browser-based tool enables economists and analysts to publish interactive, explorable research that recipients can interrogate directly through dynamic charts and visualizations.
Rather than exporting analysis into static formats, Amplify allows research teams to share living models via simple links. Recipients can adjust parameters, explore alternative scenarios, and examine underlying data—all while maintaining the auditability and version control that institutional research demands.
“As the research industry evolves, analysts and economists face growing pressure to ensure their work reaches the right audiences, shows transparency, and demonstrates the rigour behind their thinking,” says Dan Seal, Chief Product Officer at Macrobond. “Amplify takes the static research content of the past and brings it to life as an interactive, transparent and reusable research asset.”
Early Adopters Report Dramatic Expansion in Research Utility
Macrobond developed Amplify in collaboration with Aviva Investors and BCA Research, two firms that validated the platform’s practical value for modern research operations.
The results at Aviva Investors illustrate the potential impact. “Amplify’s interactive assets allow our research team to serve as a single source of truth to our entire organization,” said Mick Grady, Head of Investment Strategy and Chief Economist. “Amplify has increased the reach of our content nearly fivefold. But more importantly, it has given our team the ability to deliver to our stakeholders more useful, detailed insights that allow us to spend time discussing ideas and strategies, not debating fact.”
BCA Research emphasized the dual benefits of reach and utility. “Making our research more interactive helps it reach more people and makes it more useful,” said Garry Evans, Head of Research Solutions.
Implications for Research Teams and Their Stakeholders
Amplify represents a shift from research as finished product to research as interactive platform. By enabling recipients to explore models rather than simply consume conclusions, the tool has potential to transform how institutional knowledge flows through organizations and into client relationships. Research teams can focus conversations on strategic interpretation rather than methodological defense, while clients gain tools to apply generic insights to specific contexts.
For organizations prioritizing transparency, collaboration, and evidence-based decision-making, the platform offers infrastructure to operationalize those values at scale.
About Macrobond
Macrobond delivers the world’s most comprehensive integrated research platform, empowering economists, analysts, and portfolio managers to see faster, think deeper, and act with clarity. Built on real-time data and collaborative analytics, Macrobond is trusted by the world’s top financial institutions as their single force of truth for economic intelligence. Learn more at www.macrobond.com
