Marti Technologies Surpasses Ride-Hailing Targets, Sets Ambitious Goals for September 2025
Marti Technologies, Inc. (“Marti” or the “Company”) (NYSE American: MRT), Türkiye’s premier mobility super app, has announced impressive milestones in its ride-hailing service, exceeding its June 30, 2025 targets more than three weeks ahead of schedule. As of June 3, 2025, Marti’s ride-hailing platform boasts 2.15 million riders and 314,000 registered drivers, surpassing the initial goals of 2.15 million riders and 310,000 drivers set for the end of June.
This remarkable achievement underscores the rapid adoption and growing popularity of Marti’s ride-hailing service across Türkiye. Between March 25, 2025, and June 3, 2025, the number of riders surged by 12.7%, while the count of registered drivers increased by 8.3%. These figures reflect not only the high demand for affordable, convenient, and safe transportation but also the significant economic opportunities Marti provides to drivers from diverse income backgrounds.
A Growing Marketplace with Widespread Appeal
The robust growth on both sides of Marti’s ride-hailing marketplace highlights the immense potential of the service in Türkiye. For riders, Marti offers an accessible, reliable, and cost-effective alternative to traditional taxis. Meanwhile, drivers benefit from flexible earning opportunities within a formalized system that prioritizes safety and trust. Each driver undergoes rigorous background checks before being onboarded, ensuring peace of mind for riders. The dedication to quality is evident in the exceptional satisfaction ratings—Marti’s drivers maintain an average score of 4.8 out of 5 stars from riders.
One of the standout features of Marti’s success lies in its dominance in Istanbul, Türkiye’s largest city. Of the 314,000 registered drivers, a staggering 241,000 operate in Istanbul alone—a city traditionally served by just 20,000 taxis. With 12 times as many registered drivers as conventional taxis, Marti ensures widespread availability and shorter wait times for residents and visitors alike. This expansive network not only enhances convenience but also contributes to reducing traffic congestion by optimizing ride-sharing opportunities.
Setting New Horizons for Growth
Buoyed by this extraordinary progress, Marti has announced even more ambitious targets for September 30, 2025. The company aims to expand its rider base to 2.50 million and increase its pool of registered drivers to 350,000. These projections reflect Marti’s confidence in sustaining its upward trajectory and solidifying its position as the go-to mobility solution in Türkiye.
The company’s vision aligns with broader industry trends highlighted by McKinsey & Company, a leading consultancy group. According to their analysis, Türkiye’s taxi market was valued at $9 billion to $12 billion as of 2021. However, under what McKinsey terms the “Disruptive Scenario 2030,” the rise of ride-hailing services like Marti is expected to significantly expand the overall market size. By offering cheaper and more convenient rides compared to traditional taxis, ride-hailing platforms could grow the Turkish market to an estimated $15 billion to $20 billion by 2030(*).
Transforming Urban Mobility Across Türkiye
Marti’s success story is emblematic of how technology can revolutionize urban mobility. By addressing the inefficiencies of traditional taxi systems—such as limited availability, inconsistent pricing, and variable service quality—Marti delivers a superior experience for both riders and drivers. Its scalable model leverages advanced algorithms to match supply with demand efficiently, ensuring minimal wait times and optimal route planning.
Moreover, Marti plays a pivotal role in democratizing access to employment opportunities. Drivers from various socioeconomic backgrounds can join the platform and earn a livelihood through flexible working hours. This inclusivity resonates deeply with Türkiye’s diverse population, further fueling the platform’s adoption.
About Marti:
Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure. For more information, visit www.marti.tech.
