MIPS Appoints Alan Li to Spearhead China Growth with Focus on Automotive, Industrial, and Communications Infrastructure
In a strategic move to bolster its presence in the rapidly evolving Chinese market, MIPS, a GlobalFoundries company, has appointed Alan Li as the Head of Business Development for China. With a strong focus on driving growth in key sectors such as automotive, industrial, and communications infrastructure, Alan will leverage his extensive industry expertise to expand MIPS’ footprint across the region. This appointment underscores MIPS’ commitment to advancing the next wave of physical AI at the edge and endpoint, leveraging its industry-leading MIPS Atlas Portfolio of RISC-V intellectual property (IP).
Accelerating Growth in High-Demand Markets
The adoption of physical AI at the edge and endpoint is creating unprecedented demand for advanced computing platforms tailored to specific workloads. As part of GlobalFoundries, MIPS is uniquely positioned to address these needs by delivering scalable, open RISC-V IP solutions that cater to diverse market requirements. Sameer Wasson, CEO of MIPS, emphasized the importance of this strategic alignment: “The adoption of physical AI at the edge drives intense new requirements for computing platforms. Now part of GlobalFoundries, MIPS can engage a global network with products tailored to meet specific market demands. Customers seeking open platforms focused on their workload will find MIPS uniquely delivers RISC-V IP at foundry scale.”
Alan Li’s appointment comes at a pivotal time as MIPS seeks to strengthen its strategic presence in China. His deep expertise in automotive, industrial, personal electronics, communications, and enterprise markets makes him an ideal leader to guide MIPS’ business development efforts in the region. Prior to joining MIPS, Alan held various leadership roles at Texas Instruments (TI), including Area Director of North & West China, Sales Manager for Automotive, and Regional Sales Manager for Beijing. His track record of success in fostering partnerships and driving growth in high-demand sectors aligns seamlessly with MIPS’ mission.
A Strategic Vision for China’s Edge AI Ecosystem
In his new role, Alan Li will focus on building MIPS’ strategic presence in China by collaborating with integrated device manufacturers (IDMs) and other ecosystem partners to develop innovative edge AI solutions. “I am pleased to begin building MIPS’ strategic presence in China, working with the ecosystem of integrated device manufacturers building new edge AI solutions,” said Alan Li. “The adoption of Physical AI in embedded computing markets requires open and modular processor technology based on RISC-V. The MIPS Atlas portfolio of IP, software, and tools is focused on delivering these requirements.”
The MIPS Atlas portfolio is designed to address the complex challenges of scaling physical AI in edge platforms. By providing a comprehensive suite of processor IP, software, and development tools, MIPS enables customers to accelerate deeply embedded workloads and streamline the design process. A standout feature of the MIPS Atlas portfolio is the MIPS Atlas Explorer, which allows customers to evaluate processor IP and begin software/hardware co-design before silicon production. This capability significantly reduces time-to-market and enhances the efficiency of developing edge AI solutions.
Enabling Innovation Through Open Platforms
One of the key differentiators of the MIPS Atlas portfolio is its foundation on RISC-V, an open and modular architecture that empowers customers to create customized solutions tailored to their specific workloads. Unlike proprietary architectures, RISC-V offers unparalleled flexibility and scalability, making it an ideal choice for addressing the diverse needs of automotive, industrial, and communications infrastructure markets.
For the automotive sector, MIPS’ RISC-V IP supports the development of advanced driver-assistance systems (ADAS), in-vehicle infotainment (IVI), and autonomous driving technologies. In the industrial space, MIPS’ solutions enable smart manufacturing, robotics, and IoT applications, while in communications infrastructure, they facilitate the deployment of 5G networks, edge computing, and data center innovations. By leveraging the MIPS Atlas portfolio, customers can build cutting-edge products that meet the rigorous demands of these industries.
Driving Sustainable Growth in China
China represents a significant growth opportunity for MIPS, given the country’s rapid advancements in technology and its increasing focus on self-reliance in semiconductor design and manufacturing. The Chinese government’s push for innovation in AI, IoT, and green technologies aligns closely with MIPS’ capabilities and offerings. By establishing a robust local presence and fostering partnerships with key stakeholders, MIPS aims to play a pivotal role in shaping the future of China’s technology landscape.
Alan Li’s leadership will be instrumental in navigating the complexities of the Chinese market and unlocking its full potential. His ability to bridge technical expertise with business acumen positions him as a catalyst for MIPS’ growth strategy. Under his guidance, MIPS will continue to expand its customer base, forge strategic alliances, and deliver value-driven solutions that address the unique challenges faced by Chinese enterprises.
About MIPS
MIPS, a GlobalFoundries company, develops processor IP for edge and embedded computing platforms at foundry scale. With a 40-year heritage in RISC computing innovation and safety capable processing, MIPS is uniquely positioned to advance Physical AI in industrial robotics, automotive applications, and more. MIPS technology is based on the open, modular RISC-V instruction set architecture. For more information, please visit MIPS.com.
