Boosting Hybrid Commerce: NuORDER by Lightspeed and Mandatory Partner for Copenhagen’s Premier Fashion Trade Event 2023
The third edition of Mandatory’s renowned trade event is set to redefine the future of commerce by seamlessly blending physical and digital experiences. Taking place from August 5–7 in Copenhagen, this hybrid event will serve as a vital platform for the vibrant and fast-growing Nordic fashion community. Powered by NuORDER by Lightspeed—the industry’s leading B2B commerce platform—this collaboration marks the third consecutive year that these two innovators have joined forces to support smarter, more flexible buying experiences.
As the Nordic fashion ecosystem continues to expand with energy and innovation, Mandatory has established itself as a hub for trendsetting brands and forward-thinking retailers. Recent data underscores this growth: buyer activity on NuORDER’s wholesale platform from Nordic-region retailers surged by an impressive 39.4% year-over-year in Q1 2025 (January to March). This surge highlights not only the increasing adoption of digital tools but also the rising demand for streamlined, efficient buying processes within the region.
The Rise of Hybrid Commerce
Hybrid commerce—a model where physical and digital trade intersect—is rapidly gaining traction across the global retail landscape. By combining the convenience of online ordering with the personal touch of face-to-face interactions, this approach addresses the evolving needs of modern buyers and sellers.
Chris Akrimi, General Manager of NuORDER by Lightspeed, emphasized the significance of this shift: “Retailers in the Nordic region have been quick to embrace digital tools to enhance the efficiency of their buying processes. The increase in buyer activity on our platform early this year clearly signals a growing market demand and renewed engagement within the industry. The Mandatory event offers a unique opportunity for brands and retailers to merge physical meetings with digital ordering—a trend we anticipate becoming a global standard as the retail sector evolves.”
A Unique Blend of Physical and Digital Experiences
Mandatory’s upcoming event promises to deliver a dynamic experience that caters to both traditionalists and tech-savvy participants. Mads Petersen, representing Mandatory, expressed enthusiasm about the hybrid format: “We are excited to execute another successful hybrid virtual and in-person buying event for our brands and retail buyers. This unique setup allows buyers to enjoy the efficiency of digital buying while benefiting from the invaluable relationship-building opportunities provided by face-to-face meetings. This is the future of buying events, and our brands and retailers continue to reap significant benefits year after year.”
The event will feature an exciting lineup of contemporary Scandinavian designers alongside carefully curated international brands. Attendees can look forward to collections from iconic names such as Henrik Vibskov, Les Deux, Mads Nørgaard Copenhagen, ATP Atelier, Nudie Jeans, and KA_YO. Additionally, the event will showcase global brands like Massimo Alba, Universal Works, Filson, Drykorn, Marni Eyewear, Pyrenex, and Harris Wharf London, offering attendees access to a diverse range of styles and innovations.
Data-Driven Insights for Business Growth
In today’s competitive retail environment, data-driven insights are more critical than ever. Clara Leone, Co-owner of Mandatory, highlighted the importance of leveraging technology to meet the needs of brands and buyers: “In challenging times, we remain committed to creating a platform entirely designed around the needs of our stakeholders. Our ongoing partnership with NuORDER reflects how seriously we take this mission. Equally important is our focus on attracting top-tier global accounts. This August’s edition will once again prioritize bringing together leading Nordic retailers and key international players, ensuring a dynamic and successful three-day event.”
By integrating NuORDER’s robust digital capabilities with Mandatory’s expertise in hosting high-impact trade events, the partnership ensures that participants have access to cutting-edge tools and analytics. These resources empower brands and retailers to make informed decisions, optimize their strategies, and drive sustainable growth.
Why Attend the Copenhagen Event?
For brands and retailers alike, Mandatory’s trade event represents a prime opportunity to stay ahead of industry trends and foster meaningful connections. Whether you’re exploring innovative designs, expanding your network, or seeking actionable insights into consumer behavior, this event has something for everyone.
Key highlights include:
- Showcasing Top Brands: Discover collections from some of the most exciting names in Scandinavian and international fashion.
- Hybrid Buying Experience: Seamlessly transition between digital ordering and in-person networking to maximize efficiency and impact.
- Data-Driven Solutions: Access advanced analytics and tools to refine your strategies and boost performance.
- Global Networking: Connect with leading retailers and brands from across the Nordic region and beyond.
The Future of Fashion Trade Events
The collaboration between NuORDER by Lightspeed and Mandatory exemplifies the transformative potential of hybrid commerce. As the retail industry seeks to adapt to changing consumer preferences and technological advancements, events like this one pave the way for a new era of innovation and inclusivity.
Don’t miss out on this landmark event, where tradition meets technology to shape the future of fashion commerce. Join us in Copenhagen from August 5–7 to experience firsthand how the intersection of physical and digital trade is revolutionizing the way we buy and sell.
Mark your calendars and prepare to be part of a groundbreaking event that celebrates creativity, connectivity, and commerce—all under one roof.
