NYU and Sony Launch the Sony Audio Institute to Revolutionize Music and Audio Innovation
New York University (NYU) and Sony Corporation, through its U.S.-based Personal Entertainment Business, have announced the launch of the Sony Audio Institute, a groundbreaking initiative designed to prepare the next generation of creators and innovators. Hosted within NYU’s prestigious Steinhardt School of Culture, Education, and Human Development, the Institute will foster interdisciplinary collaboration at the intersection of technology, music, and business, empowering students with cutting-edge tools, research opportunities, and industry connections.
A Hub for Innovation in Music and Audio Technology
The Sony Audio Institute is established for an initial 10-year term and will serve as a dynamic hub for collaboration between Sony’s professional and consumer audio businesses and NYU’s students, faculty, and facilities. By integrating Sony’s state-of-the-art technology into NYU’s immersive learning environment, the Institute aims to elevate classroom experiences, drive pioneering research, and strengthen ties with New York City’s vibrant entertainment community through workshops, events, and hands-on programming.
Formally known as the Sony Audio Institute for Music Business and Technology, the initiative will provide unparalleled support to students enrolled in Steinhardt’s Music Business and Music Technology degree programs. Through scholarships, internships, research fellowships, and access to Sony’s innovative audio solutions, students will gain a competitive edge in a rapidly evolving industry.
Leadership and Vision: Driving the Future of Audio
The Institute will be led by Larry S. Miller, NYU Steinhardt Clinical Professor and a music industry veteran who was honored as the 2024 Educator of the Year by the Music Business Association. As the inaugural Director of the Sony Audio Institute, Miller will oversee its operations while continuing to direct NYU Steinhardt’s Music Business Program until Fall 2025.
Miller expressed his enthusiasm for the initiative, stating, “I am honored and excited to be leading this innovative new Institute. I am confident that our outstanding students, faculty, and researchers will embrace the multitude of opportunities this brings to NYU Steinhardt’s music programs.”
The partnership reflects Sony’s commitment to nurturing creativity and innovation. Kimio Maki, President and CEO of Sony Corporation, emphasized the significance of the collaboration: “Through this collaboration, we look forward to inspiring creativity for the next generation of music creators and witnessing how their artistry will influence the music industry for years to come.”
NYU President Linda G. Mills echoed this sentiment, saying, “This forward-looking initiative will not only create new opportunities for creative expression but also give our students a competitive advantage in a rapidly changing industry. We are excited and grateful that Sony has chosen NYU Steinhardt to collaborate on this important initiative.”
Cutting-Edge Technology and Research Opportunities
One of the Institute’s key features is its integration of Sony’s advanced audio technologies into NYU’s curriculum. Students will have access to groundbreaking solutions such as 360 Reality Audio, Sony’s immersive music experience, and the 360 Virtual Mixing Environment, which allows users to create professional audio mixes from anywhere using proprietary headphone-based measurement technology.
Additionally, the partnership will enhance research capabilities at NYU’s Music and Audio Research Lab (MARL). MARL, which explores the convergence of science, technology, music, and sound, will collaborate with Sony researchers and engineers to pursue innovative projects in areas such as spatial audio, machine listening, and music information retrieval. This joint effort will complement MARL’s existing research and create a space where students can shape the future of music and audio technology.
Real-World Engagement and Industry Connections
The Sony Audio Institute will cultivate student engagement through workshops, internships, and special events, bridging the gap between academic learning and real-world industry experiences. A dedicated studio at NYU’s Brooklyn campus, named the “Sony Audio Institute Studio,” will be equipped with Sony’s 360 Reality Audio and 360 Virtual Mixing Environment, providing students with a platform for hands-on innovation and collaboration.
NYU venues will also host student-driven programming, offering opportunities for students to showcase their work and connect with industry professionals. These initiatives will empower students to develop their craft while gaining valuable insights into the music and audio industries.
Scholarships and Support for Future Creators
To ensure accessibility and inclusivity, the Sony Audio Institute will establish a scholarship program to assist undergraduate, graduate, and doctoral students at NYU Steinhardt. Scholarships will be awarded based on financial need and academic merit, with a preference for students pursuing careers or research in the audio industry. This program underscores Sony and NYU’s shared commitment to breaking down barriers and empowering young creators.
A Legacy of Excellence and Innovation
NYU Steinhardt’s programs are already recognized as some of the best in the world, and the partnership with Sony further solidifies their leadership in music and audio education. Jack H. Knott, Dean of NYU Steinhardt, highlighted the significance of the collaboration: “Our programs are already among the best in the world, and with this new support from and partnership with Sony, we will produce the talent and research to help drive the future of music creation and audio technology.”
Sony executives also emphasized the company’s long-term vision for the Institute. Jun Makino, VP of Sony’s Personal Entertainment Business U.S. operations, stated, “The Sony Audio Institute is part of our long-term vision to drive innovation, cultivate fresh perspectives, and reinforce Sony audio’s role at the forefront of supporting music creators.”
Jordy Freed, Head of Brand, Business Development & Strategy for Sony’s Personal Entertainment Business U.S. operations, added, “The Sony Audio Institute isn’t just about technology—it’s about investing in and empowering the next generation of creators and industry leaders. We want to break down barriers by giving young creators access to world-class tools, mentorship, and hands-on experiences—helping them develop their craft and shape the sound of tomorrow.”
Shaping the Future of Music and Audio
The Sony Audio Institute represents a bold step forward in music and audio education, blending NYU’s academic excellence with Sony’s technological innovation. By fostering creativity, driving research, and connecting students with industry opportunities, the Institute is poised to shape the future of music creation and audio technology.
As the partnership unfolds, students, faculty, and industry professionals alike will benefit from this transformative initiative, ensuring that the next generation of creators is equipped to lead the way in an ever-evolving field. For more information about the Sony Audio Institute and its programs, visit NYU Steinhardt’s official website.
