Omdia Expands APAC Presence with Tech Research Asia Team, Strengthening Regional Leadership
In a strategic move to bolster its presence in the rapidly evolving Asia-Pacific (APAC) region, Omdia has announced the integration of the Tech Research Asia (TRA) team into its operations. The addition of TRA’s seasoned experts—Tim Dillon, Trevor Clarke, Mark Iles, and Michael Barnes—marks a significant step in enhancing Omdia’s ability to provide clients with unparalleled regional insights, robust enterprise relationships, and specialized expertise across the partner and channel landscape. As technology investment and digital innovation continue to surge across APAC, this expansion positions Omdia as a leader in delivering trusted, actionable intelligence tailored to the unique needs of the region.
The TRA team will join Omdia’s operations in key APAC markets, significantly augmenting the organization’s capacity to support technology vendors, service providers, and enterprise clients throughout the region. This integration not only strengthens Omdia’s foothold in APAC but also amplifies its ability to address the growing demand for in-depth research and advisory services in one of the world’s most dynamic technology hubs.
Building on Established Strengths
The inclusion of TRA aligns seamlessly with Omdia’s ongoing efforts to deepen its capabilities in channel and enterprise IT. This move follows Omdia’s strategic acquisition of Canalys in 2023, which further solidified the organization’s position as a global leader in technology research and advisory services. By combining the strengths of TRA and Canalys, Omdia now offers an even more comprehensive suite of services to help technology vendors and partners navigate the complexities of the global market.
Bill Morelli, President of Omdia, expressed enthusiasm about the integration, stating: “Bringing the TRA team into Omdia represents a pivotal moment for our organization. Their profound understanding of the enterprise and channel landscape in APAC significantly enhances our regional offering. As we expand our community and support more clients across the region, their expertise will be invaluable.”
Tim Dillon, Founder of TRA, echoed this sentiment, emphasizing the synergies between TRA and Omdia: “Joining Omdia allows us to build on the strong foundation we’ve established at TRA while expanding the value we deliver to clients. We’re thrilled to contribute to a global research organization that truly understands the importance of regional insight. We look forward to bringing fresh perspectives to Omdia’s growing client base and helping them achieve their goals.”
A Natural Evolution for TRA
For TRA, this integration represents a natural evolution of its mission to empower clients with better technology and business decisions. Trevor Clarke, Co-founder of TRA, highlighted the opportunities this partnership brings: “We’ve always been committed to helping clients make informed decisions, and with Omdia’s global reach and depth, we can now do so at an even greater scale. This is an exciting new chapter for us, and we’re proud to be part of it.”
Mark Iles, Director of TRA, added: “Joining Omdia comes at a time of tremendous momentum in the global channel space. With the addition of Canalys and a strong focus on partner ecosystems, Omdia is uniquely positioned to drive meaningful insights and impact for clients navigating this rapidly evolving landscape. We’re excited to expand our work across the APAC channel and contribute to Omdia’s success.”
Reinforcing Omdia’s Leadership in APAC
The integration of TRA underscores Omdia’s commitment to maintaining its leadership in the APAC region. With nearly 40% of Omdia’s almost 300-strong analyst team based in APAC and a significant portion of its global client base located in the region, this move reinforces the organization’s dedication to delivering best-in-class research and intelligence. Omdia’s ability to support clients in over 180 countries highlights its unwavering focus on providing actionable insights across all geographical markets.
As technology continues to reshape industries and drive digital transformation, the need for reliable, data-driven guidance has never been greater. Omdia’s expanded team brings together decades of collective experience and a deep understanding of the APAC market, enabling the organization to deliver tailored solutions that address the specific challenges and opportunities faced by clients in the region.
Addressing the Growing Demand for Regional Expertise
The APAC region is widely recognized as a hotspot for technological innovation and investment. From advancements in artificial intelligence and cloud computing to the rapid adoption of IoT and 5G, the region is at the forefront of transformative technologies. However, navigating this complex landscape requires a nuanced understanding of local markets, regulatory environments, and cultural nuances. The addition of TRA’s experts ensures that Omdia is well-equipped to provide clients with the insights they need to succeed in this dynamic environment.
Moreover, the integration of TRA aligns with Omdia’s broader strategy to deepen its focus on partner ecosystems and channel dynamics. As organizations increasingly rely on partnerships to drive growth and innovation, Omdia’s expanded capabilities in this area position it as a trusted advisor for technology vendors and service providers seeking to optimize their channel strategies.
About Omdia
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
