Orange Logic Appoints Ben Colenso as Managing Director for EMEA, Reinforcing Regional Growth and Innovation
Orange Logic, a leader in digital asset management (DAM) and content orchestration, has announced the appointment of Ben Colenso as Managing Director for the EMEA (Europe, Middle East, and Africa) region. Based in the UK, Colenso will lead the company’s regional strategy, drive customer enablement initiatives, and spearhead market expansion efforts as Orange Logic accelerates its global footprint. With two decades of experience in technology and media production, Colenso brings a wealth of expertise to this pivotal role, positioning him to strengthen Orange Logic’s presence and partnerships across the region.
Colenso’s hiring underscores Orange Logic’s commitment to the EMEA market, where the company continues to experience robust growth and increasing demand from some of the world’s most sophisticated enterprises. His proven track record of solving complex challenges for iconic brands—coupled with a customer-centric approach—makes him an ideal leader to elevate Orange Logic’s offerings and expand its influence in the region. Current clients include industry leaders such as ITV, Pearson, GSK, Ubisoft, and Tourism Ireland, among others.
“Ben’s appointment reflects our deep commitment to the EMEA region, where we see strong momentum and growing demand from leading organizations,” said Brian McLaughlin, CEO of Orange Logic. “His strategic mindset, customer-first philosophy, and experience driving transformation across global enterprises make him the perfect leader to take our EMEA business to the next level.”
Colenso joins Orange Logic after serving as the head of technology strategy at Hogarth, WPP’s content experience company. During his tenure, he successfully implemented innovative solutions that addressed the unique needs of high-profile clients, demonstrating his ability to navigate the intersection of technology and creativity. This experience aligns seamlessly with Orange Logic’s mission to empower organizations to manage complexity, streamline operations, and scale content efficiently.
“I’m thrilled to join Orange Logic at such an exciting time in its journey,” said Colenso. “The company’s vision, product depth, and unwavering focus on customers are truly unmatched. I look forward to collaborating closely with our teams and clients to unlock even more value and drive success across the EMEA region.”
A Strategic Move Amidst Global Expansion
The appointment of Ben Colenso comes at a pivotal moment for Orange Logic, which has been aggressively investing in international growth and innovation. The company recently expanded its platform capabilities, incorporating advanced content orchestration tools and AI-powered workflows designed to help organizations manage their digital assets more effectively. These enhancements have positioned Orange Logic as a critical partner for businesses operating in industries such as media, healthcare, finance, and cultural institutions.
As organizations increasingly rely on digital content to engage audiences and drive growth, the need for scalable, efficient, and intelligent solutions has never been greater. Orange Logic’s DAM platform addresses these challenges by enabling companies to organize, distribute, and leverage their digital assets with precision and speed. By empowering teams to collaborate seamlessly and automate repetitive tasks, the platform allows organizations to focus on delivering impactful content that resonates with their audiences.
Colenso’s leadership will play a crucial role in amplifying these efforts within the EMEA region. His extensive experience in technology strategy and media production equips him to understand the unique demands of diverse industries and geographies. Under his guidance, Orange Logic aims to deepen relationships with existing clients while attracting new partners who share the company’s commitment to innovation and excellence.
Strengthening Partnerships and Driving Value Across the Region
One of Colenso’s primary objectives will be to enhance Orange Logic’s customer enablement programs, ensuring that clients can fully harness the power of the company’s platform. By fostering closer collaboration between internal teams and external stakeholders, he plans to identify opportunities for innovation and deliver tailored solutions that address specific pain points.
In addition to nurturing existing partnerships, Colenso will focus on expanding Orange Logic’s reach within the EMEA market. This includes identifying untapped opportunities in key verticals and building strategic alliances with organizations that align with the company’s vision. By leveraging his expertise in driving transformational change, Colenso aims to position Orange Logic as the go-to provider of digital asset management and content orchestration solutions across the region.
Colenso’s enthusiasm for the role is evident. “Orange Logic’s platform is uniquely positioned to help organizations navigate the complexities of modern content creation and distribution,” he explained. “I’m excited to work alongside our talented teams and valued clients to ensure that we continue delivering exceptional results and driving meaningful impact.”
Meeting the Demands of a Digital-First World
The rapid evolution of digital technologies has transformed how organizations create, manage, and distribute content. In today’s fast-paced environment, businesses must be agile, adaptive, and equipped with the right tools to stay ahead of the curve. Orange Logic’s comprehensive suite of solutions empowers enterprises to meet these demands head-on, enabling them to streamline workflows, reduce operational costs, and scale their content strategies with confidence.
By appointing Ben Colenso as Managing Director for EMEA, Orange Logic is signaling its determination to not only meet but exceed the expectations of its customers in the region. His leadership will be instrumental in driving the company’s growth agenda, fostering innovation, and ensuring that Orange Logic remains at the forefront of the digital asset management and content orchestration space.
