Pattern Unveils Groundbreaking AI-Powered Innovations to Revolutionize Ecommerce at Accelerate 2025
Pattern, the global leader in ecommerce acceleration, has introduced a suite of cutting-edge AI-powered innovations designed to redefine how brands succeed in the rapidly evolving landscape of digital marketplaces. These groundbreaking tools were unveiled during Pattern’s annual Accelerate Summit, the premier event for ecommerce professionals worldwide. The summit showcased a bold vision for the future of ecommerce—one driven by precision, powered by AI, and fueled by rich data and advanced analytics.
“At Pattern, we believe the future of ecommerce isn’t guesswork—it’s precision,” said Dave Wright, Co-Founder and CEO of Pattern. “With innovations like Chessboard, GEO Scorecard, TrendVision, and The Portal, we’re giving brands unprecedented visibility into why consumers buy, not just what they buy. This new suite of products doesn’t just optimize performance; it fundamentally rewrites the rules of digital retail by making every creative asset, every product detail, and every decision smarter.”
GEO Scorecard: Navigating the Rise of AI Shopping Assistants
One of the most significant shifts in consumer behavior is the growing reliance on AI assistants like ChatGPT, Gemini, and others for purchase recommendations. No longer are shoppers solely turning to traditional search engines or marketplaces like Google or Amazon—AI-driven platforms are now shaping purchasing decisions. Recognizing this seismic shift, Pattern introduced the Generative Engine Optimization (GEO) Scorecard, a first-of-its-kind tool that provides brands with critical insights into how they appear on AI platforms.
“Consumers aren’t just using AI tools like ChatGPT or Gemini to search—they’re trusting them to decide,” explained Wright. “This new level of confidence in AI-generated recommendations is reshaping how purchase decisions are made. Brands must urgently understand how they appear in these responses and adapt their content and messaging strategies to stay competitive in this new era of AI-led commerce.”
The GEO Scorecard equips brands with actionable, data-driven insights to optimize their presence across generative AI platforms. By understanding which keywords, phrases, and attributes resonate with AI algorithms, brands can refine their content strategies to ensure they remain visible and compelling in this emerging shopping ecosystem.
Chessboard: Unlocking Precision in Content Optimization
Another standout innovation unveiled at Accelerate 2025 is Chessboard, an advanced analytics engine that goes beyond traditional metrics to uncover why shoppers convert—not just how often. Unlike conventional tools that treat all views equally, Chessboard leverages visibility modeling and attribute-level analysis to pinpoint the specific product features that drive purchases.
“Chessboard finally gives brands increased clarity on what influences a purchase,” said Wright. “It separates signal from noise so your product listing is focused on the features that actually convert. That level of insight is the key to unlocking real efficiency and growth.”
By isolating the attributes that matter most to consumers, Chessboard empowers brands to optimize their content, design, and marketing spend with surgical precision. This ensures that every aspect of a product’s presentation is aligned with consumer preferences, driving higher conversion rates and maximizing ROI.
TrendVision: Mastering Social Commerce Amid Rising Trends
As social platforms like TikTok and Instagram continue to dominate the ecommerce landscape, brands face mounting pressure to create engaging, high-performing content that resonates with audiences. To address this challenge, Pattern launched TrendVision, an AI-powered solution that helps brands excel in social commerce.
TrendVision analyzes trending topics, deconstructs successful social content, and identifies the hooks, emotional triggers, and creative patterns that drive engagement and conversion. It then translates these insights into ready-to-execute video scripts and assets, enabling brands to scale impactful social campaigns without reinventing the wheel.
“Social commerce is no longer optional—it’s essential,” said Wright. “With TrendVision, brands can harness the power of AI to decode what works on platforms like TikTok and Instagram, and turn those insights into action. This ensures they’re not just keeping up but leading the pack in this fast-paced space.”
The Portal: Transforming Product Imagery with AI-Assisted Photography
In another industry-first innovation, Pattern unveiled The Portal, a hardware-enabled solution that combines high-fidelity image capture with AI-driven creative generation. As Pattern’s first foray into hardware, The Portal addresses one of the biggest pain points in ecommerce: producing high-quality, conversion-optimized product imagery at scale.
The Portal generates hyper-realistic lifestyle images where products retain their true details even when placed in bespoke AI-generated scenes. With programmable backgrounds, dynamic lighting, and adjustable camera configurations, The Portal dramatically accelerates content production while ensuring every image aligns with Pattern’s proprietary data models for maximum impact.
“The Portal represents a quantum leap in product photography,” said Wright. “It’s not just about creating beautiful images—it’s about creating the right images. Images that convert. And by combining hardware and AI, we’re setting a new standard for efficiency and effectiveness in content creation.”
About Pattern
Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,800 team members operating from 22 global locations. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.
About Accelerate
Accelerate: The Global Ecommerce Acceleration Summit is the premier event for ecommerce professionals, designed to equip executives with the tools and knowledge needed to thrive in the multi-trillion-dollar global ecommerce market. By bringing together industry leaders and innovators, Accelerate aims to foster collaboration and drive immediate impact in ecommerce businesses worldwide. To learn more, visit accelerationsummit.com.
