Pinterest Appoints Instacart CFO Emily Reuter to Its Board of Directors, Strengthening Leadership for AI-Driven Growth
Pinterest, Inc. (NYSE: PINS) has announced the appointment of Emily Reuter, Chief Financial Officer of Instacart, to its Board of Directors, effective September 18. This strategic addition underscores Pinterest’s commitment to leveraging top-tier leadership as it advances its mission to become a global leader in AI-powered shopping and digital innovation.
“Emily is a seasoned executive who has scaled some of the world’s most dynamic technology and e-commerce businesses, including Instacart and Uber,” said Bill Ready, Chief Executive Officer of Pinterest. “Her experience will be invaluable as we execute Pinterest’s strategy of becoming a global leader in AI-powered shopping.”
Reuter brings a wealth of expertise in scaling high-growth technology companies and navigating complex financial landscapes. Her appointment comes at a pivotal moment for Pinterest, as the platform continues to evolve its offerings and integrate cutting-edge artificial intelligence to enhance user experiences and drive commerce.
A Proven Track Record in Technology and E-Commerce
Emily Reuter joined Instacart earlier this year, where she currently serves as Chief Financial Officer. In this role, she oversees the company’s finance, accounting, and corporate development functions, playing a critical role in shaping Instacart’s growth trajectory. Prior to her tenure at Instacart, Reuter spent nearly a decade at Uber, where she held several senior finance and operational roles. Notably, she served as the CFO of Uber’s Mobility (Rides) business, the company’s most profitable segment, helping to drive operational efficiency and financial discipline during a period of rapid expansion.
Reuter’s extensive background in both finance and operations equips her with a unique perspective on how to scale businesses while maintaining profitability—a skill set that aligns perfectly with Pinterest’s strategic goals. As the platform seeks to deepen its integration of AI technologies and expand its global footprint, Reuter’s insights are expected to play a key role in guiding these initiatives.
A Shared Vision for Innovation and Growth
In accepting her new role, Reuter expressed enthusiasm about joining Pinterest’s Board of Directors during such a transformative phase for the company. “I’m honored to join Pinterest’s Board of Directors at such a transformational time for the business,” she said. “As a long-time user and believer in Pinterest’s mission, I’ve seen firsthand how technology and AI can reimagine the way people shop. With over half a billion monthly active users, Pinterest is uniquely positioned to expand its global scale. I look forward to supporting the talented team as the platform continues to innovate and grow.”
Reuter’s personal connection to Pinterest—as both a user and advocate—adds an extra layer of alignment with the company’s vision. Her understanding of the platform’s potential to revolutionize shopping through AI-driven discovery and personalized recommendations positions her as a valuable asset to the board.
Academic and Professional Excellence
Emily Reuter’s impressive career is complemented by a strong academic foundation. She earned a Bachelor of Arts in Political Science from Yale University, where she honed her analytical and problem-solving skills. She later pursued a Master of Business Administration from Stanford University Graduate School of Business, one of the most prestigious institutions for business education. This combination of rigorous academic training and hands-on industry experience has enabled Reuter to excel in her roles, driving impactful results across multiple sectors.
Strengthening Pinterest’s Leadership for the Future
The appointment of Emily Reuter to Pinterest’s Board of Directors reflects the company’s focus on building a leadership team capable of steering its ambitious growth plans. As consumer behavior increasingly shifts toward digital platforms and AI-driven solutions reshape industries, Pinterest is positioning itself at the forefront of this evolution. By integrating advanced AI technologies into its core offerings, the platform aims to enhance user engagement, streamline shopping experiences, and unlock new revenue streams.
Reuter’s expertise in scaling e-commerce businesses and managing financial operations will be instrumental in achieving these objectives. Her experience at Instacart and Uber provides her with a deep understanding of the challenges and opportunities inherent in digital marketplaces, making her a natural fit for Pinterest’s board.
A Transformative Era for Pinterest
Pinterest’s decision to bring Emily Reuter onto its Board of Directors comes at a time when the company is poised for significant transformation. With over half a billion monthly active users worldwide, Pinterest has already established itself as a go-to platform for inspiration and discovery. However, the integration of AI technologies represents a new frontier for the company, enabling it to offer more personalized and seamless experiences for its users.
For example, AI-powered features could allow users to discover products tailored to their preferences, streamline the path from inspiration to purchase, and provide brands with actionable insights into consumer behavior. These innovations have the potential to not only enhance user satisfaction but also drive meaningful value for advertisers and partners.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
