Pricefx Accelerate 2025: Where AI Meets Pricing-to-Win in Volatile Times
Over 300 global pricing and commercial leaders will descend upon Munich this September 17–19 for Pricefx Accelerate 2025 — the premier event for executives navigating economic turbulence through AI-powered pricing transformation. As inflation, supply chain volatility, and shifting consumer behaviors squeeze margins, businesses are turning to intelligent pricing as a lifeline. Pricefx, the global leader in AI-driven, cloud-native pricing software, is bringing together the minds and companies proving that smarter pricing isn’t just possible — it’s profitable.
Following the breakout success of Pricefx Agents — autonomous AI tools that recommend, simulate, and execute pricing actions in real time — Accelerate 2025 will spotlight how enterprises are turning pricing into a strategic growth engine. Attendees will hear firsthand how global brands are using AI not as a buzzword, but as a battle-tested tool to protect revenue, boost profitability, and future-proof operations.
Customer Stories, Real Results
This year’s speaker lineup reads like a who’s who of pricing innovators. Executives from Bridgestone, Ford, Mohawk, Iron Mountain, Watsco, Calumet, Milliken, and more will take the stage to share their transformation journeys — the wins, the setbacks, and the hard-won lessons. These aren’t theoretical case studies; they’re real-world blueprints for success.
Sessions are designed for immediate impact:
- Voices from the Front Lines: Customer-led panels revealing how AI transformed pricing operations — and delivered measurable ROI.
- Putting Strategy into Practice: Interactive workshops where attendees build and deploy Pricefx Agents live, walking away with deployable skills.
- Peer Exchange Sessions: Small-group roundtables for candid conversations, problem-solving, and peer-to-peer learning across industries.
- Deep Dive Breakouts: Technical sessions exploring advanced use cases — from dynamic segmentation to AI-driven discount optimization.
Topics cut to the core of today’s commercial challenges: How do you make margin-positive decisions faster? How do you execute complex pricing strategies amid global volatility? How do you break through internal resistance to drive adoption and results?
AI Isn’t Optional — It’s Essential
“Everyone talks about AI. Few deliver real financial outcomes,” says Ronak Sheth, CEO of Pricefx. “At Accelerate, we’re cutting through the noise. Companies like Ford and Watsco aren’t experimenting — they’re executing. They’re showing the market that AI-powered pricing drives EBITDA, protects margins, and creates competitive advantage — now.”
With many industries operating on single-digit margins, the cost of pricing mistakes is higher than ever. Accelerate 2025 delivers the playbook to avoid them — and turn pricing into a profit center.
Beyond AI: The Full Pricing Maturity Journey
While AI Agents take center stage, Accelerate 2025 also maps the full path to pricing excellence. Sessions will cover:
- Data Readiness: Integrating SAP, Salesforce, and legacy systems to fuel AI with clean, connected data.
- De-risking Implementation: Proven frameworks to accelerate time-to-value and avoid costly delays.
- Driving Adoption: Modular rollouts, change management, and enablement tactics to ensure teams embrace — and use — new tools.
- Building Pricing Culture: How to elevate pricing from a back-office function to a boardroom growth lever.
The event also features insights from ecosystem partners including SAP, PwC, Lavendel, and PPS — ensuring attendees leave with a holistic view of pricing transformation, from technology to talent.
Why Munich? Why Now?
Set against the backdrop of one of Europe’s most dynamic commercial hubs, Accelerate 2025 offers more than sessions — it offers connection. In an era of economic uncertainty, the value of peer networks, shared wisdom, and trusted partnerships has never been higher. Attendees will build relationships that extend far beyond the conference hall.
Whether you’re a pricing director scaling AI across global markets, a CFO protecting profitability under pressure, or a commercial leader seeking competitive edge, Accelerate 2025 delivers the strategy, tools, and community to win — no matter what the market throws your way.
About Pricefx
Pricefx is the global leader in AI-powered, cloud-native pricing software. Its end-to-end platform is fast to implement, flexible to configure, and simple to use. Since pioneering cloud-native pricing more than a decade ago, Pricefx has delivered the industry’s fastest time-to-value — activating in under six months — and an average first-year ROI of 7,000%. Pricefx supports large B2B enterprises in manufacturing, distribution, process industries, and other sectors, helping them solve complex pricing challenges with proven, productized solutions. With a business model grounded in fairness and a track record of customer loyalty, Pricefx consistently earns top marks on independent review platforms. Learn more at www.pricefx.com.
