Prime Big Deal Days: Your Ultimate Holiday Shopping Kickoff
The holiday shopping season is officially here, and Amazon is leading the charge with Prime Big Deal Days—an exclusive event designed to give Prime members early access to millions of deals across top categories. From fashion and electronics to home essentials and toys, this year’s event promises deep discounts, limited-time offers, and Amazon-exclusive products like never before. Starting at 12:01 a.m. PT on October 7, Prime members can take advantage of incredible savings while enjoying the convenience of fast, free delivery.
Unbeatable Deals Across Top Categories
Prime Big Deal Days brings exceptional seasonal savings across a wide range of popular brands and categories. Shoppers can expect up to 50% off select fashion from iconic brands like Levi’s and CIDER, perfect for refreshing wardrobes as the weather cools. Home enthusiasts will find up to 45% off select products from trusted names like BISSELL and iRobot, making it easier than ever to upgrade cleaning tools or smart home devices. For families, there are up to 40% discounts on toys from beloved brands such as American Girl, Play-Doh, and Tonies—ideal for stocking up on gifts ahead of the holidays.
New-to-Amazon brands like Vans, Milk Makeup, and Drunk Elephant are also joining the festivities, offering exciting opportunities to explore fresh finds. Whether you’re looking for trendy beauty products, stylish footwear, or innovative skincare solutions, these brands bring added variety to the already impressive lineup. Plus, household staples from Dawn, Nespresso, and NEST New York ensure that everyday essentials remain affordable without sacrificing quality.
Exclusive Perks for Prime Members
As part of Prime Big Deal Days, members gain access to special perks that enhance their shopping experience. One standout feature allows Prime members in eligible locations to add a free grocery item—such as bananas, brownie bites, or baby carrots—to any Same-Day Delivery order. This promotion is automatically applied at checkout, adding extra value to each purchase.
Additionally, Prime Visa and Prime Store Card holders can maximize savings by earning instant rewards. Members who apply during the promotional period (October 2–8) receive a $150 Amazon Gift Card upon approval for Prime Visa or a $100 Amazon Gift Card for Prime Store Card. Throughout the event, cardholders earn 10% back or more on select deals, including items from LEGO and Breville, alongside year-round benefits like 5% back at Amazon.com, Amazon Fresh, and Whole Foods Market.
Foodies won’t want to miss out on dining benefits through Grubhub+. Prime members enjoy a free membership valued at $120 annually, along with a limited-time offer of $10 off orders of $20 or more using code “DEALS10” on October 7–8. Year-round perks include waived delivery fees, reduced service charges, and exclusive credits on pick-up orders.
Early Access and Extra Savings for Young Adults
Prime for Young Adults introduces a unique opportunity for shoppers aged 18–24 to get a head start on holiday shopping. Eligible members enjoy 48-hour early access to Amazon-Exclusive products from brands like T3, Anua, and OCTOBUDDY, all available at up to 30% off before the main event begins. These young adults also earn 10% cash back on early purchases and throughout the event when buying beauty, apparel, electronics, or personal care items.
For those new to Prime for Young Adults, enrollment includes a six-month $0 trial, making it easier than ever to unlock these exclusive benefits. With no annual credit card fees and enhanced reward programs, this initiative empowers younger generations to shop smarter and save more.
Supporting Small Businesses During the Holidays
Prime Big Deal Days isn’t just about big-name brands; it’s also an excellent platform for discovering and supporting small businesses. Shoppers can browse deals from independent sellers offering everything from skincare and grooming products to fashion and home decor. Highlights include up to 55% off skincare from TruSkin, 50% off silk pillowcases from BLISSY, and 40% off motivational cards from ED Design Concept.
More than 60% of sales in Amazon’s store come from independent sellers, most of which are small- and medium-sized businesses. By shopping during Prime Big Deal Days, customers not only secure great deals but also contribute to the growth of these entrepreneurs. For year-round support, visit amazon.com/supportsmall to explore more small business offerings.
AI-Powered Tools for Effortless Shopping
To make holiday shopping stress-free, Amazon has introduced a suite of AI-powered tools designed to simplify gift discovery and price tracking. Rufus, Amazon’s AI shopping assistant, provides personalized recommendations, price alerts, and real-time answers to shopping questions. Enhanced Alexa+ deal tracking monitors wish lists and carts, sending notifications when watched items go on sale.
Visual search tools like Amazon Lens allow users to snap photos of products they love and find similar items instantly. Meanwhile, Hear the Highlights delivers engaging audio insights into product details, customer reviews, and web trends, helping shoppers make informed decisions.
Entertainment and Health Benefits for Prime Members
Beyond shopping, Prime Big Deal Prices extends its value proposition to entertainment and wellness. Members can save on bestselling books, rent or buy movies at discounted rates, and try Amazon Music Unlimited with four months free for new subscribers. Additionally, Prime members enjoy $30 off their first year of One Medical membership, reducing the cost to just $69. Virtual care, prescription management, and Pay-Per-Visit options provide convenient healthcare solutions tailored to busy lifestyles.
About Prime
Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
