Proofpoint Partners with TGL Presented by SoFi as Official Cybersecurity Sponsor, Expanding Brand Reach into Sports and Technology
In a groundbreaking move signaling its next phase of brand expansion, Proofpoint, Inc., a global leader in cybersecurity and compliance solutions, has announced a multi-year partnership with TGL presented by SoFi. As the league’s Official Cybersecurity Partner, Proofpoint is stepping into the world of sports and entertainment, connecting with diverse audiences while reinforcing its mission to protect organizations from advanced cyber threats. This collaboration marks a strategic step for Proofpoint as it broadens its footprint into athletic and entertainment spaces, aligning itself with one of the most innovative leagues in modern sports.
TGL presented by SoFi, created by TMRW Sports, is a revolutionary team golf league that reimagines the sport by blending advanced technology, team strategy, and immersive fan engagement. The league features six squads of top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy, competing in fast-paced, two-hour primetime matches. Hosted at the state-of-the-art SoFi Center—a custom-built, tech-infused venue in Palm Beach Gardens, Florida—TGL offers fans an unparalleled experience. Every match is broadcast live on ESPN networks and the ESPN App, providing real-time access to every shot and mic’d-up interactions with players, creating a dynamic and engaging viewing experience.
The partnership kicks off as TGL prepares for its second season, which begins this winter with its opening match airing on ABC on Sunday, December 28. This marks the league’s debut on a major broadcast network, further amplifying its reach and appeal. As part of its multi-year commitment, Proofpoint will sponsor TGL’s Hammer, a scoring modifier that became a fan favorite during the inaugural season. The Hammer is a signature element of TGL’s innovative approach to modern golf, adding an exciting layer of strategy and unpredictability to the competition.
A Shared Vision of Innovation
The partnership between Proofpoint and TGL reflects a shared commitment to innovation, precision, and teamwork—values that define both organizations. For Proofpoint, joining forces with TGL represents an opportunity to engage with a tech-savvy audience while showcasing its expertise in cybersecurity.
“We’re excited to join TGL presented by SoFi as its Official Cybersecurity Partner,” said Ryan Kalember, Chief Strategy Officer at Proofpoint. “Like TGL, Proofpoint is driven by innovation, precision, and teamwork. This partnership reflects our shared commitment to using cutting-edge technology to elevate performance—whether on the green or in the fight against today’s most sophisticated cyber threats.”
For TGL, partnering with Proofpoint underscores its dedication to attracting forward-thinking brands that align with its vision of blending sport and technology. “TGL presented by SoFi continues to build momentum heading into Season 2, attracting innovative partners who share our vision for blending sport and technology,” said Jason Langwell, Chief Revenue Officer of TMRW Sports. “Cybersecurity leader Proofpoint is the latest example, entering golf for the first time to engage with our tech-savvy fans and signature elements of our competition, like the Hammer.”
A Tech-Infused Venue for Modern Golf
At the heart of TGL’s appeal is the SoFi Center, a one-of-a-kind venue designed to redefine the golf-watching experience. With 1,500 seats wrapping around the field of play—which spans nearly 100 yards long and 50 yards wide—the arena creates an intimate and unique “greenside” atmosphere. Fans are immersed in the action, surrounded by cutting-edge technology that enhances the viewing experience. From real-time stats and player insights to interactive elements, the SoFi Center sets a new standard for how sports can be enjoyed in the digital age.
By sponsoring TGL’s Hammer, Proofpoint is not only investing in a key feature of the league but also positioning itself as a brand that values creativity and innovation. The Hammer adds an extra layer of excitement to the matches, allowing teams to amplify their scores strategically. Its inclusion in the partnership highlights Proofpoint’s alignment with TGL’s mission to push boundaries and redefine traditional sports formats.
Expanding Brand Reach into Global Audiences
This partnership represents more than just a sponsorship—it’s a strategic move to expand Proofpoint’s brand presence into sports, technology, and global audiences. As cyber threats continue to evolve, raising awareness about cybersecurity is more critical than ever. By aligning with TGL, Proofpoint can connect with a broader demographic, including younger, tech-savvy fans who are increasingly aware of the importance of digital security.
Moreover, the collaboration allows Proofpoint to showcase its leadership in cybersecurity within the context of a high-profile, innovative platform. As TGL grows in popularity and attracts viewers worldwide, Proofpoint’s visibility will expand accordingly, reinforcing its reputation as a trusted partner in protecting organizations from sophisticated cyberattacks.
About Proofpoint, Inc.
Proofpoint, Inc. is a global leader in human- and agent-centric cybersecurity, securing how people, data and AI agents connect across email, cloud and collaboration tools. Proofpoint is a trusted partner to over 80 of the Fortune 100, over 10,000 large enterprises, and millions of smaller organizations in stopping threats, preventing data loss, and building resilience across people and AI workflows. Proofpoint’s collaboration and data security platform helps organizations of all sizes protect and empower their people while embracing AI securely and confidently. Learn more at www.proofpoint.com.
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Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners.
About TGL presented by SoFi:
Created by TMRW Sports, TGL presented by SoFi features six teams of top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced competition that brings team golf to primetime. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL’s first season concluded in March 2025 with the awarding of the inaugural SoFi Cup to the league’s champion, Atlanta Drive GC, and was recognized with several awards, including the Sloan MIT Sports Analytics Conferences’ Alpha Award for Best Sports Innovation and being nominated for SBJ’s Sports Business Awards Breakthrough of the Year. In addition to Atlanta Drive, TGL’s teams include Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club, as well as Motor City Golf Club debuting in Season 3, 2027. To learn more about TGL, its teams, rosters, competitive format, schedule and technology, visit TGLGolf.com.
