Qualified Launches Piper for Slack: Revolutionizing B2B Sales and Marketing with AI Collaboration
In a groundbreaking move, Qualified, the leader in agentic marketing, has unveiled Piper for Slack, a game-changing integration that brings its industry-leading AI SDR (Sales Development Representative) agent directly into Slack. This development marks a significant leap forward in how B2B sales and marketing teams collaborate with AI-powered tools. By embedding Piper into Slack—the world’s most popular productivity platform—Qualified is addressing the growing demand for seamless, real-time collaboration between human teams and AI agents.
The launch of Piper for Slack sets a new standard for transparency, trust, and productivity in the era of agentic marketing. As AI-powered sales tools become indispensable to go-to-market strategies, their ability to integrate effortlessly into existing workflows is critical. Piper for Slack not only meets this need but also redefines what it means to work alongside an AI teammate.
The Future of Human and AI Collaboration
“We’re squarely in the era of agentic marketing, where teams are hiring AI agents to autonomously generate pipeline,” says Kraig Swensrud, Founder and CEO of Qualified. “Now that Piper is in Slack, she can carry out the promise of a truly autonomous, collaborative AI SDR agent. Piper for Slack represents the future of human and agent teamwork.”
This integration transforms Piper from a standalone tool into an interactive, responsive teammate that operates seamlessly within the workflows of sales and marketing professionals. By enabling real-time, two-way conversations between humans and AI, Piper for Slack bridges the gap between autonomy and collaboration, empowering teams to achieve more together.
Bridging the Trust Gap in AI Adoption
Despite the immense potential of AI-powered SDR agents, many businesses have been hesitant to fully embrace them. A recent study found that 40% of companies cite a lack of trust as a primary barrier to AI adoption. This skepticism often stems from the so-called “black box” problem, where AI actions and decisions are opaque and difficult to track.
Piper for Slack addresses this challenge head-on by making AI actions visible, transparent, and interactive. Teams can now monitor Piper’s activities, ask questions, and engage in real-time dialogue—all within Slack. This level of transparency fosters trust and positions Piper as a true teammate rather than an impersonal automation tool.
“Piper for Slack is a game-changer because it removes the mystery around AI,” says Melanie Nelson, CMO at Rightsline. “The fact that I can now talk to Piper in Slack like one of my colleagues and get immediate insight into meetings she’s booked, prospect details, and pipeline generated is truly remarkable. She’s a powerhouse teammate I rely on daily.”
Empowering Sales Teams with Real-Time Insights
For sales teams, Piper for Slack acts as a proactive assistant, accelerating the path to “closed-won” by keeping reps informed and aligned with priority accounts. Piper sends real-time alerts about key events, such as meetings booked or website interactions with high-value prospects.
Additionally, sales reps can interact with Piper directly in Slack to request actionable insights. For example:
- “@Piper give me the rundown on the Brex account before my 2PM call.”
- “@Piper show me contacts at my target accounts who have visited our pricing page this week.”
These capabilities allow sales teams to focus on what matters most—closing deals—while leveraging Piper’s data-driven intelligence to stay ahead of the competition.
Enabling Data-Driven Decisions for Marketing Teams
Marketing teams also benefit significantly from Piper for Slack, gaining instant access to performance metrics and analytics. With just a few simple commands, marketers can retrieve critical data to optimize their pipeline generation efforts. For instance:
- “@Piper, how much pipeline did you generate this week?”
- “@Piper, how many emails did you send that resulted in meetings booked?”
These quick, actionable insights empower marketers to refine their strategies and ensure their campaigns are driving maximum ROI. By integrating these capabilities directly into Slack, Piper eliminates the need to toggle between platforms, saving time and streamlining workflows.
A Responsive Teammate Available 24/7
One of Piper for Slack’s standout features is its ability to function as a responsive, always-available teammate. Whether it’s answering questions, providing updates, or offering strategic recommendations, Piper is accessible to the entire go-to-market organization at any time.
This 24/7 availability ensures that teams never miss an opportunity to engage with prospects or optimize their pipelines. Moreover, Piper’s proactive nature means she doesn’t just wait for requests—she anticipates needs and delivers valuable information before it’s even asked for.
Where Work Happens
Slack is already the central hub for communication and collaboration in many organizations, making it the ideal platform for integrating AI tools like Piper. By embedding Piper directly into Slack, Qualified ensures that teams can leverage her capabilities without disrupting their existing workflows.
The result is a seamless experience where AI becomes an integral part of day-to-day operations. Teams can receive alerts, strategize, and monitor performance—all within the same environment where they communicate and collaborate.
Setting a New Standard for Agentic Marketing
Piper for Slack represents a pivotal moment in the evolution of AI-powered tools for B2B sales and marketing. By combining the power of autonomous AI agents with the transparency and interactivity of real-time collaboration, Qualified is setting a new benchmark for agentic marketing.
As businesses continue to navigate the challenges of scaling their go-to-market efforts, solutions like Piper for Slack will play an increasingly vital role. By fostering trust, enhancing productivity, and delivering actionable insights, Piper is not just a tool—it’s a teammate that empowers organizations to achieve their goals faster and more effectively than ever before.
In the words of Kraig Swensrud, “Piper for Slack represents the future of human and agent teamwork.” And with this launch, Qualified is leading the charge toward a more collaborative, transparent, and efficient future for B2B sales and marketing.
About Qualified
Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies look
