Roblox Unveils Cutting-Edge AI, Monetization, and Performance Tools to Empower Creators
At the annual Roblox Developers Conference (RDC), Roblox Corporation (NYSE: RBLX) unveiled a suite of groundbreaking innovations designed to empower its vibrant creator community. The immersive gaming and creation platform introduced new tools and features aimed at helping developers create compelling content, scale their audiences, increase earnings, and build sustainable businesses. Hosted as an invite-only event, the RDC brought together a diverse group of creators, including developers, artists, designers, world builders, brands, and influencers, all eager to explore the future of creativity on Roblox.
Last year, Roblox CEO David Baszucki outlined an ambitious vision: for 10% of the global gaming content market to flow through the Roblox ecosystem, benefiting its creator community. In the 12 months ending June 30, 2025, creators earned over $1 billion via the Developer Exchange Program (DevEx), with projections indicating even greater growth in 2025. The announcements made at this year’s RDC further solidify Roblox’s commitment to fostering a thriving ecosystem for its creators.
Empowering Creators with AI Innovations
Nick Tornow, Roblox’s Senior Vice President of Engineering, emphasized the company’s mission to help developers transform their ideas into thriving businesses. “When we equip our creators with powerful tools and opportunities, they consistently push the boundaries of creative possibility,” he said. This year’s updates focus heavily on integrating artificial intelligence (AI) to streamline workflows, enhance functionality, and unlock new creative possibilities.
Key AI-driven features include:
- 4D Object Creation: Building on its robust foundation for 3D creation, Roblox is pioneering generative AI with 4D objects, where the fourth dimension is interaction. This innovation allows objects to have built-in functionality—such as a car that can be instantly driven or doors that open—enabling richer interactions between players, environments, and virtual items. A limited release is expected in Q4.
- Real-Time Voice Chat Translation: Starting in 2026, users will enjoy real-time voice translation across multiple languages, including English, Spanish, French, and German, with additional languages to follow. This feature builds on Roblox’s earlier text chat translation tool, breaking down language barriers and fostering a more interconnected global community.
- Text-to-Speech API: Now in limited release, this API converts text into audio using 10 preset voices. It opens up exciting possibilities for live transcription, pre-recorded audio snippets, and dynamic NPC dialogue, allowing creators to bring non-player characters to life effortlessly.
- Speech-to-Text API: This tool enables users to trigger in-game actions through voice commands, such as “Open door” or “Fire the lasers.” It also supports accessibility by captioning audio, ensuring a broader audience can engage with experiences.
- Assistant Improvements and MCP Integration: Assistant, Roblox’s AI-powered coding tool, has been upgraded to handle complex multistep tasks with greater context awareness. By the end of the month, it will integrate with the Model Context Protocol (MCP), enabling seamless collaboration with third-party services like Figma and Blockade Labs.
Unlocking New Genres with Enhanced Performance
To expand into new genres and gameplay styles, Roblox announced several advancements in performance and fidelity:
- Server Authority: This new mode reduces cheating while enhancing the realism of physics-based interactions, making competitive multiplayer games—like shooters, racers, and sports titles—fairer and more immersive.
- Avatar Enhancements: Roblox showcased lifelike avatar motions, including running, climbing, and vaulting, powered by advanced physics simulations. Future updates will refine finger movements for tasks like grasping objects, adding realism to action-oriented games.
- Engine Performance Improvements: Roblox previewed optimizations that ensure high-fidelity visuals across devices without requiring extra effort from creators, maintaining both quality and performance.
Scaling Audiences Through New Tools and Partnerships
Roblox introduced innovative tools and partnerships to help creators grow their communities:
- (Beta) Roblox Moments: A short-form video feature lets users capture, edit, and share gameplay clips. Upcoming APIs will enable creators to attract new audiences and boost engagement.
- Brand Collaborations: Mattel joins Roblox’s License Manager catalog with iconic IPs like “Polly Pocket” and “Matchbox,” while Kodansha adds “Blue Lock” and “That Time I Got Reincarnated as a Slime.” Lionsgate contributes horror classics like “The Strangers” and “Blair Witch,” offering creators fresh opportunities to design branded experiences.
- São Paulo Data Center: Ahead of schedule, traffic is now routed through Roblox’s São Paulo data center, reducing latency and improving performance for Latin American users.
Boosting Earning Potential
In a significant move, Roblox increased the DevEx rate, allowing creators to earn 8.5% more when converting Earned Robux into cash. With average revenues for Top 1000 developers nearing $1 million—a 2.9x increase since 2020—this change underscores Roblox’s dedication to supporting creators financially.
As Tornow aptly put it, “Increasing DevEx is one of the most direct ways we can reward the incredible value creators bring to Roblox.”
A Bright Future for Roblox Creators
With these announcements, Roblox reaffirms its role as a leader in empowering creators. From AI-driven tools to enhanced performance capabilities, the platform continues to evolve, providing endless opportunities for innovation. For more details on the latest developments, visit the Roblox Newsroom.
About Roblox
Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create, and share endless unique experiences. Roblox’s vision is to reimagine the way people come together—in a world that’s safe, civil, and optimistic. To achieve this vision, Roblox is building an innovative company that, together with the community, has the ability to strengthen the social fabric and support economic growth for people around the world. For more about Roblox, please visit corp.roblox.com.
