Salesforce and OpenAI Forge Groundbreaking Partnership to Revolutionize Enterprise Work and Commerce
In a landmark collaboration, Salesforce (NYSE: CRM) and OpenAI have announced an expanded strategic partnership aimed at transforming how businesses and consumers interact with AI-powered tools. This alliance brings together Salesforce’s industry-leading AI CRM platform and OpenAI’s cutting-edge frontier models, including GPT-5, to create unified, intelligent experiences across both platforms. The partnership marks a significant step forward in integrating conversational AI into enterprise workflows, enabling companies to harness the power of AI directly within their preferred environments.
A New Era of Enterprise AI
At the heart of this collaboration is the integration of Salesforce’s Agentforce 360 platform into ChatGPT, allowing users to query sales records, review customer conversations, and generate Tableau visualizations simply by typing a natural language query into ChatGPT. This seamless integration empowers employees to access critical enterprise data and insights without switching between applications, streamlining workflows and enhancing productivity.
Additionally, OpenAI’s frontier models will be embedded into the Salesforce Platform, enabling businesses to build advanced AI agents and prompts tailored to their specific needs. These capabilities are designed to make enterprise-grade AI more accessible, intuitive, and actionable for teams across industries.
For consumers, the partnership introduces a new commerce experience that leverages Instant Checkout in ChatGPT and the Agentic Commerce Protocol. This innovation allows merchants using Agentforce Commerce to reach hundreds of millions of potential U.S. customers directly within ChatGPT while maintaining full control over their processes, data, and customer relationships. By embedding product catalogs and enabling secure, tokenized transactions through Stripe, businesses can turn consumer intent into conversion seamlessly.
Transforming Employee and Consumer Experiences
The partnership fundamentally reimagines the employee experience by embedding intelligent, data-driven tools directly into the flow of work. For example, ChatGPT in Slack now enables teams to summarize complex discussions, draft content, and surface insights right within Slack channels. This integration not only enhances productivity but also improves decision-making by incorporating internal knowledge from ChatGPT-connected tools.
Similarly, Codex in Slack allows developers to delegate programming tasks by tagging @Codex in a channel or thread. Codex interprets natural language instructions, executes code changes, and provides links to completed tasks in Codex Cloud, mimicking the collaborative dynamics of working with a human teammate.
On the consumer side, the partnership ensures businesses can meet customers where they spend their time—within conversational AI platforms like ChatGPT. By integrating commerce into these environments, companies can deliver personalized, intent-driven shopping experiences. For instance, a sportswear retailer using Agentforce Commerce can showcase its latest hiking boots to consumers searching for outdoor gear in ChatGPT. Shoppers can then complete their purchases securely via Instant Checkout, all without leaving the app.
A Unified Vision for Agentic Enterprises
This collaboration underscores Salesforce’s vision of helping companies become Agentic Enterprises—organizations that leverage AI to drive smarter, faster, and more connected operations. As Marc Benioff, Chair and CEO of Salesforce, explained, “Now enterprises can deliver the same intelligence and immediacy that consumers already experience with ChatGPT. By uniting the world’s leading frontier AI with the world’s #1 AI CRM, we’re creating the trusted foundation for companies to thrive in the age of AI.”
Sam Altman, co-founder and CEO of OpenAI, echoed this sentiment, stating, “Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It’s an important step in how AI can improve daily workflows under our efforts together.”
Key Features of the Partnership
The announcement includes several groundbreaking integrations:
- Agentforce 360 Apps in ChatGPT: Salesforce apps will be accessible through the Apps in ChatGPT program, bringing enterprise intelligence, CRM data, and Tableau visualizations directly into ChatGPT conversations.
- Instant Checkout and Agentforce Commerce: Agentforce Commerce integrates with the Agentic Commerce Protocol, enabling merchants to offer seamless, secure transactions within ChatGPT. This ensures businesses retain control over orders, payments, fulfillment, and customer relationships.
- ChatGPT in Slack: The ChatGPT app for Slack allows teams to quickly surface insights, draft content, and summarize discussions, improving collaboration and efficiency.
- Codex in Slack: Developers can tag @Codex in Slack to delegate coding tasks, streamlining development workflows and fostering innovation.
- OpenAI in Agentforce 360 Platform: OpenAI’s reasoning, voice, and multimodal capabilities will enhance the Agentforce 360 Platform, making agentic enterprise experiences more intelligent and powerful. OpenAI will also be featured as a preferred model, giving Agentforce 360 customers the option to select it as their default LLM for tools like the Atlas Reasoning Engine and Prompt Builder.
Driving Business Growth and Innovation
This partnership reflects the evolving landscape of SaaS, where dedicated point-and-click applications are giving way to multi-surface, agent-driven conversations. By combining OpenAI’s frontier models with Salesforce’s data-grounded enterprise workflows, the collaboration supports over 800 million weekly users on ChatGPT and handles 5.2 billion weekly messages on Slack. This scale ensures that businesses can tap into powerful, enterprise-grade AI seamlessly integrated into their existing workflows.
For companies looking to stay competitive in an increasingly AI-driven world, this partnership offers a clear path forward. Whether it’s empowering employees with smarter tools or delivering frictionless commerce experiences to consumers, Salesforce and OpenAI are setting a new standard for what’s possible in enterprise technology.
About Salesforce
Salesforce helps organizations of any size become agentic enterprises – integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.
