SharkNinja Elevates Global Customer Service with Salesforce’s AI-Powered Agentforce and Commerce Cloud
In a strategic move to enhance its global customer service capabilities, SharkNinja, a leading product design and technology company, has announced the implementation of Salesforce’s Agentforce and other key products, including Commerce Cloud. This decision underscores SharkNinja’s commitment to scaling personalized customer experiences while driving operational efficiency across more than 30 markets worldwide.
As the innovation powerhouse behind two multi-billion-dollar brands — Shark and Ninja — SharkNinja has built a reputation for delivering cutting-edge household products that transform how people cook, clean, and live. From Shark vacuum cleaners and beauty tools to Ninja kitchen appliances like blenders, air fryers, and ice cream makers, the company’s diverse portfolio continues to resonate with consumers globally. However, as SharkNinja expands its footprint, the need for scalable, efficient, and personalized customer support has become paramount.
Scaling Personalized Support with AI-Powered Agentforce
At the heart of SharkNinja’s strategy is Agentforce, a groundbreaking solution from Salesforce that enables businesses to build and deploy autonomous AI agents capable of performing tasks across any business function. For SharkNinja, Agentforce will serve as an always-on, digital workforce available 24/7 to guide customers through their journey — from product discovery to post-purchase support.
These AI-powered agents will handle routine inquiries such as “Where is my order?” or “How do I use this feature?” They’ll also troubleshoot issues, manage returns, and provide tailored recommendations based on customer data. By automating these tasks, Agentforce reduces the workload on human agents, allowing them to focus on high-impact interactions that foster deeper customer relationships.
“Innovation is at the core of everything we do at SharkNinja,” said Velia Carboni, CIO of SharkNinja. “It was critical for us to find a tool that could match our commitment to innovation by enhancing every consumer interaction. With Agentforce, we’re building a community that keeps consumers coming back as we continue to develop problem-solving innovations that positively impact lives around the world.”
Delivering Exceptional Experiences Across Touchpoints
Agentforce isn’t just about automation; it’s about creating seamless, personalized experiences that build brand loyalty. By integrating customer data from previous purchases, service history, and engagement patterns, SharkNinja can deliver targeted solutions and recommendations that resonate with individual shoppers. For example, if a customer frequently purchases Ninja air fryers, Agentforce can proactively suggest recipes, accessories, or new product launches tailored to their interests.
“SharkNinja prioritizes quality, innovation, and exceptional customer experiences,” said Adam Evans, EVP & GM of Salesforce AI Platform. “By combining customer data with service and support functions, Agentforce empowers SharkNinja to deliver outstanding experiences at every touchpoint — fostering loyalty and ensuring customers return time and again.”
Consolidating Data with Commerce Cloud for Enhanced Personalization
To further elevate its customer-centric approach, SharkNinja is leveraging Salesforce Commerce Cloud. This platform consolidates customer data from multiple sources into a single, unified view, enabling SharkNinja to deliver hyper-personalized shopping experiences. Whether a customer interacts with SharkNinja online, in-store, or via customer support, Commerce Cloud ensures consistency and relevance across all touchpoints.
For instance, Commerce Cloud allows SharkNinja to track customer preferences, purchase history, and engagement metrics globally. This unified visibility not only enhances personalization but also helps SharkNinja identify trends and opportunities to better serve its audience. Additionally, the platform streamlines operations by providing real-time insights into inventory levels, order statuses, and marketing performance.
Driving Global Growth Through Innovation and Efficiency
The integration of Agentforce and Commerce Cloud aligns perfectly with SharkNinja’s vision for global growth. As the company continues to expand into new markets, these tools ensure that its customer service remains agile, scalable, and personalized. By automating repetitive tasks and consolidating data, SharkNinja can allocate resources more effectively, reduce costs, and improve overall efficiency.
Moreover, the combination of AI-driven insights and unified data empowers SharkNinja to stay ahead of evolving consumer expectations. In today’s competitive landscape, where customers demand seamless, personalized experiences, SharkNinja’s adoption of Salesforce technologies positions the company as a leader in customer-centric innovation.
Why This Partnership Matters for SharkNinja and Its Customers
SharkNinja’s decision to implement Salesforce solutions reflects its dedication to delivering value beyond its products. By embracing AI-powered tools like Agentforce and Commerce Cloud, the company is redefining what it means to provide exceptional customer service. These innovations not only streamline operations but also create meaningful connections with consumers, fostering long-term loyalty and trust.
For SharkNinja, this partnership represents more than just technological advancement — it’s a commitment to enhancing lives through innovative products and unparalleled customer experiences. As the company continues to grow, its collaboration with Salesforce ensures that it remains at the forefront of the retail industry, setting new standards for excellence.
A Future Powered by AI and Unified Data
With Agentforce and Commerce Cloud, SharkNinja is poised to revolutionize its approach to customer service and global expansion. By harnessing the power of AI and unified data, the company can deliver personalized, seamless experiences that keep customers engaged and loyal. As SharkNinja embarks on this transformative journey, one thing is clear: innovation remains the cornerstone of its success.
For more information about Salesforce’s AI-powered solutions and how they’re reshaping industries, visit Salesforce’s official website or explore their AI Platform HQ for real-time updates and resources.
About Salesforce
Salesforce helps organizations of any size reimagine their business for the world of AI. With Agentforce, Salesforce’s trusted platform, organizations can bring humans together with agents to drive customer success—powered by AI, data, and action. Visit www.salesforce.com for more information.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star-rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit SharkNinja.com.
