Smart Communications Acquires Joisto: Expanding Cloud Archival Capabilities for Enhanced Customer Conversations
In a strategic move to bolster its market-leading Conversation Cloud™ Platform, Smart Communications™, a global leader in cloud-based solutions for enterprise customer communications, has announced the acquisition of Joisto, a renowned cloud data archive company. This acquisition empowers Smart Communications’ customers with advanced capabilities to seamlessly store, manage, and retrieve digital records and documents while adhering to stringent data retention regulations that govern highly regulated industries worldwide.
Strengthening Regulatory Compliance and Scalability
The integration of Joisto’s cutting-edge cloud archival expertise into Smart Communications’ robust platform marks a significant milestone in the evolution of customer communication management (CCM). With this acquisition, Smart Communications is poised to address the growing demand for secure, compliant, and easily accessible storage solutions for customer conversations in the cloud.
“Our mission at Smart Communications has always been to empower enterprises to manage sophisticated customer conversations at scale,” said Leigh Segall, CEO of Smart Communications. “By incorporating Joisto’s deep expertise in cloud archival, we are extending our capabilities to meet the increasing need for regulatory-compliant document storage. Together, we will support businesses globally as they modernise and transform their customer interactions.”
A Seamless Cloud Archival Solution for Modern Enterprises
Joisto’s cloud-based archive solution is designed to integrate effortlessly with a wide array of core systems across corporate ecosystems through a comprehensive suite of APIs. This flexibility allows customers to store, manage, and retrieve documents from any source, ensuring seamless access regardless of location. With its powerful data-ingestion capabilities and modern, scalable architecture, Joisto is well-equipped to handle vast volumes of documents while maintaining compliance with global regulations such as GDPR.
Moreover, Joisto’s innovative features enhance document integrity, authorisation, and user validation—critical components for industries like healthcare, financial services, insurance, and government. These capabilities align perfectly with Smart Communications’ vision of delivering secure, frictionless experiences across the customer lifecycle.
“Joining forces with Smart Communications is an exciting opportunity for Joisto,” commented Tommi Hänninen, CEO of Joisto. “We share a commitment to providing industry-leading capabilities through a modern, cloud-based architecture. Together, we will redefine how organisations manage and archive their customer communications, ensuring compliance and accessibility in an increasingly regulated world.”
Driving Growth Through Innovation
The acquisition of Joisto comes at a time of sustained growth for Smart Communications, which has solidified its leadership position in the cloud CCM and IXM (Interaction Experience Management) sectors. The company has earned widespread recognition for its innovative solutions, particularly among leading healthcare, financial services, insurance, and government organisations. Industry analysts from firms such as IDC, Aspire, Aragon, Datos, and Celent have consistently ranked Smart Communications as a strategic leader, highlighting its visionary approach, cloud strategy, and product innovation.
By integrating Joisto’s capabilities into the Conversation Cloud™ Platform, Smart Communications is further expanding its ecosystem of tools that simplify complex processes and automate customer interactions. The SmartCOMM™ module for enterprise-scale communications, SmartIQ™ for digital forms transformation, and SmartDX™ for trade documentation now benefit from enhanced archival functionality, ensuring end-to-end support for customer conversations.
Partnering for Success
As part of its ongoing commitment to innovation, Smart Communications plans to continue collaborating with leading platform vendors worldwide. These partnerships aim to make customer conversations—and their archival—seamless for enterprises, enabling them to focus on delivering exceptional experiences to their customers.
Why This Acquisition Matters for Your Business
For organisations operating in regulated industries, managing customer communications effectively is not just about convenience—it’s a necessity. The ability to store, retrieve, and manage digital records securely and compliantly can mean the difference between success and failure in today’s competitive landscape. By acquiring Joisto, Smart Communications is equipping its customers with the tools they need to stay ahead of regulatory requirements while leveraging the scalability and efficiency of the cloud.
About Smart Communications
Smart Communications is the trusted platform for leading organisations seeking to deliver personalised, consistent, and compliant customer conversations across all touchpoints and channels. Its flagship Conversation Cloud™ Platform includes SmartCOMM™, SmartIQ™, and SmartDX™, which collectively streamline complex processes and automate interactions for over 650 enterprise organisations worldwide. With a focus on security, scalability, and innovation, Smart Communications is redefining how businesses engage with their customers.
