Snowflake Hits $2 Billion in AWS Marketplace Sales, Doubling Growth
Snowflake, a leader in cloud-based data and AI solutions, has announced a landmark achievement in its partnership with Amazon Web Services (AWS). The company surpassed $2 billion in annual transactions through AWS Marketplace, marking a 100% year-over-year growth. This milestone underscores the growing demand for seamless, scalable cloud solutions that enable enterprises to modernize their data infrastructures and embrace artificial intelligence (AI) at scale.
The collaboration between Snowflake and AWS is redefining how businesses procure and deploy advanced technologies. By leveraging AWS Marketplace, Snowflake has streamlined procurement processes, accelerated customer adoption, and expanded its global footprint. The partnership’s success reflects the increasing importance of open standards, unified governance, and interoperable architectures in driving enterprise innovation.
A Partnership Built on Innovation and Shared Vision
At the heart of this achievement lies a shared commitment to empowering organizations with cutting-edge tools for data management and AI development. Mike Gannon, Chief Revenue Officer at Snowflake, emphasized the significance of this milestone: “Our collaboration with AWS represents one of the most impactful partnerships in the cloud industry. Crossing the $2 billion threshold in AWS Marketplace demonstrates the value our innovations bring to customers navigating the complexities of the AI era.”
The integration of Snowflake’s fully managed data and AI platform with AWS services has been instrumental in accelerating enterprise transformation. Together, these platforms provide unmatched flexibility, scalability, and security, enabling businesses to turn raw data into actionable insights. From generative AI tools to federated data access, the combined capabilities are helping enterprises move beyond experimentation to achieve tangible business outcomes.
Rubá Borno, Vice President of Global Specialists & Partners at AWS, echoed this sentiment: “Snowflake’s rapid growth in AWS Marketplace highlights the transformative power of reducing procurement barriers. Our marketplace simplifies software purchasing, consolidates billing, and integrates seamlessly with existing AWS environments. This milestone is a testament to our joint mission of making it easier for customers to adopt the data and AI solutions they need to thrive.”
Industry Leaders Embrace Snowflake on AWS
Enterprises across diverse sectors are leveraging Snowflake’s offerings within AWS Marketplace to drive innovation and operational efficiency. Industry giants like AstraZeneca, Booking.com, and DraftKings have reported significant advancements in their ability to harness data and AI for competitive advantage.
Booking.com: Personalizing Travel Experiences
For Booking.com, a leading online travel agency, the combination of Snowflake’s AI Data Cloud and AWS’s robust infrastructure has proven invaluable. Thomas Davey, Chief Data Officer at Booking.com, explained: “Data and AI are central to delivering exceptional travel experiences to millions of users worldwide. With Snowflake and AWS, we can innovate faster, personalize offerings, and maintain the performance and governance standards our business requires.”
DraftKings: Accelerating Real-Time Insights
In the highly regulated sports betting and gaming industry, DraftKings relies on Snowflake and AWS to process vast amounts of real-time data securely. Zach Maybury, Chief Technology Officer at DraftKings, noted: “Snowflake provides the speed, scalability, and reliability needed to transform data into actionable insights. This capability is critical for staying ahead in a dynamic market while adhering to stringent compliance requirements.”
Breaking Down Silos: Open Data Connectivity and AI-Ready Architectures
One of the most compelling aspects of the Snowflake-AWS partnership is its focus on breaking down data silos and fostering interoperability. By supporting open standards and eliminating vendor lock-in, the two companies are enabling enterprises to build flexible, cost-effective AI systems that span multiple clouds and hybrid environments.
Key Innovations Driving Interoperability
Recent product enhancements highlight the depth of this collaboration:
- Agent Integration: Customers can now connect Snowflake Cortex Agents and Managed MCP servers with Amazon Bedrock AgentCore, enhancing AI workflows.
- Catalog Federation: AWS Glue Data Catalog users can access Iceberg-format data managed by Snowflake Horizon Catalog, creating a unified view of data assets.
- Linked Databases: Snowflake databases can be linked directly to AWS Glue Data Catalog, simplifying governance and automating synchronization.
- Iceberg V3 Support: Snowflake’s support for the latest Iceberg table specification enables semistructured and geospatial data use cases, further expanding interoperability.
These innovations address common challenges such as data duplication, costly migrations, and fragmented governance. By providing a cohesive ecosystem, Snowflake and AWS are helping enterprises unlock the full potential of their data.
Recognition as a Leader in the AWS Ecosystem
Snowflake’s contributions to the AWS partner network were recently recognized with 14 prestigious awards across various categories. Notably, the company was named Global Data & Analytics Technology Partner of the Year for the third consecutive year, underscoring its leadership in this space. Additionally, Snowflake earned accolades as the Global Generative AI Tool Partner of the Year and Global Infrastructure Technology Partner of the Year.
These honors reflect the trust and confidence enterprises place in Snowflake’s ability to deliver innovative solutions that align with AWS’s vision for the future of cloud computing. As organizations increasingly prioritize AI-driven strategies, Snowflake’s role as a strategic enabler becomes even more critical.
About Snowflake
Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 12,600 customers around the globe, including hundreds of the world’s largest companies, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).
