StackAdapt Unifies Adtech and Martech with Integrated Email and Data Hub for Seamless Marketing
In today’s rapidly evolving digital landscape, marketers face the daunting challenge of bridging the gap between adtech and martech. Recognizing this need, StackAdapt, a leader in advertising and marketing technology, has announced the launch of its groundbreaking Email Marketing and Data Hub solutions. This innovative expansion unifies owned and paid media under one platform, empowering marketers to streamline workflows, increase efficiency, and deliver cohesive, cross-channel campaigns—all while prioritizing privacy-first data activation.
Bridging the Gap Between Adtech and Martech
For years, marketers have struggled with fragmented tools and siloed systems, making it difficult to align programmatic advertising with owned media strategies like email. StackAdapt is changing the game by becoming the first programmatic advertising platform to natively integrate email marketing and first-party data activation into a single, unified solution.
This integration enables marketers to deliver consistent messaging across channels—from display, native, video, CTV, DOOH, in-game, audio, and now email—within a single workflow. By removing silos, StackAdapt allows teams to orchestrate more cohesive campaigns that align paid media with owned messaging strategies, creating seamless customer journeys from impression to inbox to impact.
Exclusive Early Access: Unlocking Scale and Efficiency
As part of an exclusive early access release, StackAdapt clients can now activate email alongside their programmatic advertising efforts, with each account eligible to send up to 1 million free emails. This unprecedented scale empowers brands to amplify their reach and engagement without the complexity of managing multiple platforms.
The new email solution is powered by StackAdapt’s proprietary Data Hub, which allows users to upload and segment first-party data, orchestrate customer journeys, and measure outcomes across all media and messaging channels. In a privacy-first world where third-party cookies are fading and regulations are tightening, first-party data has become essential for digital marketing success. StackAdapt’s platform provides marketers with the tools to activate this data effectively, delivering personalized, coordinated experiences that drive performance.
AI-Driven Personalization and Real-Time Insights
At the core of StackAdapt’s platform lies AI-driven personalization and real-time optimization. These capabilities enable marketers to maximize reach, tailor messaging at scale, and turn insights into actionable strategies. For example, marketers can trigger a CTV ad view after an email message or optimize campaigns based on real purchase signals—all within the same platform.
The platform also integrates seamlessly with major CRM systems, ensuring privacy compliance while providing real-time insights into revenue, conversions, and audience behavior. This level of visibility and control allows marketers to move faster and deliver measurable results at every stage of the funnel.
A Game-Changing Solution for Modern Marketers
StackAdapt’s launch represents a significant leap forward in the evolution of marketing technology. By combining programmatic advertising, email marketing, first-party data activation, and AI-driven personalization into one platform, StackAdapt has positioned itself as a next-generation marketing solution designed for today’s complex marketing reality.
“Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging,” said Vitaly Pecherskiy, Co-founder and CEO at StackAdapt. “As marketers face increasing pressure to do more with less, consolidating tools and proving performance is critical. We’ve always believed the future of advertising lies in agility, intelligence, and connectedness, and this evolution brings that vision to life.”
Industry leaders are already praising the platform’s potential. “StackAdapt’s Data Hub is a game-changer,” said Carole Lawson, Chief Innovation Officer at Marketstorm. “Bringing first-party data securely into one place unlocks powerful new ways to connect with the right audience, at the right time, with the right message. Activating that data across both programmatic and email campaigns? That’s amazing. What’s really exciting is how it simplifies the process—fewer silos, more clarity, and visibility from first impression to final conversion.”
Privacy-First Design for a Connected Marketing Ecosystem
Privacy remains a top priority for StackAdapt. The platform’s privacy-first design ensures compliance with evolving regulations while enabling marketers to leverage their first-party data effectively. This approach not only protects consumer privacy but also builds trust—a critical factor in driving long-term customer relationships.
By combining programmatic and email marketing in one platform, StackAdapt provides marketers with a 360-degree view of the customer journey and the tools to act on it. This holistic approach, driven by AI, automation, and deep audience insights, allows teams to execute high-performance campaigns with greater efficiency and insight.
The Future of Marketing Starts Here
With the launch of its integrated email and Data Hub solutions, StackAdapt is laying the foundation for a more connected marketing ecosystem. By unifying activation, measurement, and messaging, the platform empowers marketers to deliver impactful campaigns that resonate with audiences and drive measurable results.
As privacy regulations continue to evolve and marketers seek scalable, efficient solutions, StackAdapt’s unified platform offers a clear path forward. Whether you’re looking to streamline workflows, activate first-party data, or create cohesive cross-channel experiences, StackAdapt provides the tools you need to succeed in today’s competitive landscape.
