Introducing VidGen by Stringr: Revolutionizing Video Production for Modern Publishers
In an era where video content dominates digital consumption, publishers face the daunting challenge of scaling video production to meet audience demand. Enter VidGenSM by Stringr, a groundbreaking AI-powered solution designed to transform written articles into high-quality, branded videos in minutes. This innovative tool not only simplifies video creation but also unlocks new revenue streams and opens doors to previously inaccessible video-first channels.
“VidGen scales video production for modern publishers by allowing them to create video for every article,” said Lindsay Stewart, CEO and Co-Founder of Stringr. “VidGen finally unlocks revenue streams and video-first channels that were previously impossible to scale.”
By leveraging advanced AI technology and partnerships with trusted content providers like Getty Images, VidGen empowers publishers to produce professional-grade videos without the need for extensive resources or technical expertise. Whether it’s for social media platforms, websites, or emerging video-first spaces like YouTube, VidGen makes scalable video production accessible to everyone.
How VidGen Works: Simplicity Meets Innovation
VidGen’s intuitive workflow is designed to streamline the video creation process, enabling even non-video professionals to produce engaging content effortlessly. Here’s how it works:
- Transform Articles into Scripts: Simply paste the URL of any article, and VidGen’s AI will automatically convert the text into a polished voiceover script.
- Edit and Refine: Review and fine-tune the generated voiceover text to ensure it aligns with your editorial standards and messaging.
- Enhance with Licensed Media: Access a vast library of fully licensed still images and video clips from trusted partners like Getty Images. This feature ensures that even articles with limited visual assets can be transformed into visually compelling videos.
- Publish Across Platforms: Once the video is ready, publish it directly to any platform or social channel in multiple aspect ratios optimized for different audiences and devices.
This seamless process eliminates traditional barriers to video production, such as high costs, time-intensive workflows, and the need for specialized skills. With VidGen, publishers can now produce videos at scale, enhancing their storytelling capabilities and expanding their reach.
Empowering Publishers to Explore New Opportunities
For many publishers, venturing into video-first platforms like YouTube has historically been challenging due to resource constraints and the complexity of video production. VidGen changes the game by making it possible for even small teams—or individual journalists—to create video versions of their stories.
“VidGen allows us to play in spaces where we previously couldn’t play, like YouTube,” said Donna Ogier, Director of US Audience for Reach PLC. “Image supply is the cornerstone of video production, and VidGen allows even journalists without video experience to create video versions of their own stories—even if they only have a handful of pictures to start with.”
By democratizing access to video production tools, VidGen enables publishers to tap into lucrative advertising opportunities and engage audiences on platforms where video reigns supreme. The ability to quickly adapt articles into video formats also enhances real-time reporting, ensuring publishers stay competitive in today’s fast-paced media landscape.
A Comprehensive Ecosystem for Content Creators
While VidGen represents a significant leap forward in automated video production, it is part of Stringr’s broader suite of solutions designed to support publishers and media organizations. These offerings include:
- Stringr Suite: A cloud-based end-to-end media asset management platform that integrates premium content from industry leaders such as Associated Press, Reuters, Getty Images, and Shutterstock.
- Stringr Capture: A proprietary on-demand network of 160,000 videographers spanning the U.S., Canada, and the U.K. This service provides built-in licensing, streamlined payment processes, and 24/7 live desk support, ensuring high-quality video footage is always within reach.
Together, these tools form a comprehensive ecosystem that addresses the diverse needs of modern publishers, from content acquisition to production and distribution.
Trusted Partnerships Driving Success
Stringr’s success stems not only from its cutting-edge technology but also from its collaborations with some of the world’s most respected organizations. Clients and partners include industry giants such as Associated Press, Reuters, Reach PLC, ABC News, CBS News, Sinclair Broadcast Group, Graham Media Group, Charter Spectrum, and Gannett. These relationships underscore Stringr’s commitment to delivering reliable, high-quality solutions that meet the evolving demands of the media industry.
Unlocking the Future of Publishing
The launch of VidGen marks a pivotal moment for publishers seeking to thrive in an increasingly video-centric world. By breaking down the barriers to scalable video production, VidGen empowers publishers to tell richer, more dynamic stories while unlocking untapped revenue potential.
As audiences continue to gravitate toward video content, tools like VidGen will play a critical role in helping publishers remain relevant and competitive. No longer limited by resource constraints or technical challenges, publishers can now focus on what truly matters: creating impactful, engaging content that resonates with their audiences.
About Stringr
Stringr is a technology company founded in 2014 to connect media organizations with tools to capture, generate and publishcontent. From any source to every screen, Stringr is the AI-powered, end-to-end media solution helping publishers reach new audiences, reach higher level of engagement, and drive new revenue. Learn more at stringr.com.
