Real Brokerage Accelerates AI-Driven Real Estate Innovation with Acquisition of Flyhomes’ Home Search Technology
The Real Brokerage Inc. (NASDAQ: REAX), a trailblazing technology platform transforming real estate for agents, buyers, and sellers, has announced a strategic acquisition of Flyhomes’ AI-powered consumer home search portal and related technology assets. In tandem, Real has made an equity investment in Flyhomes to support its evolution into a wholesale mortgage lender focused on modern home financing solutions. This acquisition marks a pivotal step in Real’s mission to simplify the complexities of buying and selling homes by leveraging cutting-edge AI-driven technology.
A Seamless, AI-Powered Experience for Agents and Clients
Flyhomes’ consumer portal, renowned for its deep MLS integrations, real-time market insights, and intuitive user-friendly interface, will soon be integrated into Real’s upcoming consumer-facing product, Leo for Clients. This AI-powered platform is designed to streamline the home buying and selling journey for clients, offering a personalized and seamless experience. Leo for Clients will serve as a natural extension of Real’s existing AI-powered assistant for agents, Leo, which already provides real-time, context-aware support to thousands of agents daily, answering countless questions and enhancing productivity.
“By incorporating Flyhomes’ consumer technology into the Real ecosystem, we’re combining the best of real estate innovation to create a unified, AI-powered experience tailored for both agents and consumers,” said Tamir Poleg, Chairman and CEO of Real. “Additionally, through our subsidiary One Real Mortgage, we’ll offer Flyhomes’ flagship ‘Buy Before You Sell’ financing solutions, empowering agents to provide their clients with more flexibility and control during the homeownership journey. This is another step forward in simplifying the real estate transaction.”
Streamlining Transactions with Modern Financing Solutions
Through its subsidiary One Real Mortgage, Real will integrate Flyhomes’ “Buy Before You Sell” products into its offerings. This innovative financing solution allows homebuyers to purchase their next home before selling their current one, addressing a common pain point in the real estate process. By incorporating these tools, Real continues to advance its strategy of streamlining transactions and enabling agents to deliver client-first mortgage products that align with modern homeownership goals.
Elevating the Consumer Experience with Proven Technology
Real’s proprietary agent-facing software platform, reZEN, was developed entirely in-house and currently powers over 120,000 transactions annually. With the integration of Flyhomes’ consumer platform and engineering team, Real gains not only market-tested technology but also a highly skilled R&D team with deep expertise in real estate. This addition strengthens Real’s ability to enhance the client experience while maintaining its commitment to innovation.
“This acquisition allows us to connect the dots between agent tools, client experience, and transaction flow within a single intelligent ecosystem,” said Pritesh Damani, Chief Technology Officer at Real. “With Leo and reZEN already revolutionizing how agents operate, we now have the foundation to extend that same level of intelligence to buyers and sellers. The result is a consumer interface that’s intuitive, personalized, and deeply integrated.”
Flyhomes’ Vision for the Future
Flyhomes’ Co-Founder and CEO, Tushar Garg, expressed pride in the impact of the company’s AI home search portal, which was built to challenge the status quo and deliver a smarter home search experience. “Its performance and the ingenuity of the engineering team behind it have exceeded all expectations, proving the platform’s potential to transform the consumer experience,” said Garg. “As we focus on scaling our ‘Buy Before You Sell’ financial products nationwide through the wholesale mortgage channel, we’ve made the strategic decision to transition the portal and the team to an environment where they can continue to thrive. Real is uniquely positioned to take this technology forward, with the vision, agent network, and infrastructure to fully unlock its potential.”
Strategic Investment and Financial Impact
Both the acquisition and equity investment were funded using existing cash reserves and are not expected to materially impact Real’s financial results. This move underscores Real’s commitment to expanding its technological capabilities while maintaining fiscal responsibility.
Simplifying Life’s Most Complex Transaction
Real’s acquisition of Flyhomes’ home search technology represents a major milestone in its mission to simplify life’s most complex transaction for agents and their clients. By integrating Flyhomes’ proven technology and talent into its ecosystem, Real is poised to deliver a transformative, AI-driven experience that benefits all stakeholders—agents, buyers, and sellers alike.
As the real estate industry continues to evolve, Real’s focus on innovation ensures that it remains at the forefront of change. With enhanced tools like Leo for Clients, reZEN, and the integration of Flyhomes’ “Buy Before You Sell” solutions, Real is setting a new standard for efficiency, personalization, and client satisfaction in real estate transactions. Through this acquisition, Real reaffirms its commitment to reshaping the future of real estate—one seamless, AI-powered experience at a time.
About Real
Real (NASDAQ: REAX) is a real estate experience company working to simplify life’s most complex transaction. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the U.S. and Canada, Real supports over 27,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses. Additional information can be found on its website at www.onereal.com.
