Unify Secures $40 Million in Series B Funding to Revolutionize Go-To-Market Strategies with AI
In a major milestone for the rapidly evolving world of artificial intelligence and sales technology, Unify, an AI-native platform transforming go-to-market (GTM) strategies, has announced the successful closure of a $40 million Series B funding round. The round was led by Battery Ventures, with participation from prominent investors including the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project, and Capital49. This new infusion of capital comes just nine months after Unify’s $12 million Series A round, underscoring the company’s rapid growth and the growing demand for AI-powered solutions in the sales and marketing space.
Addressing the Challenges of Modern Sales
In today’s hyper-competitive sales environment, even exceptional products often struggle to gain traction due to overwhelming market noise. Prospects are bombarded with outreach across email, social media, search engines, and other channels, making it increasingly difficult for businesses to stand out. According to Austin Hughes, co-founder and CEO of Unify, this noise has made distribution the primary barrier to success.
“The status quo for growth doesn’t work anymore,” Hughes explained. “We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion by combining real-time intent signals with AI agents to power workflows that amplify creative sales tactics. With Unify, sellers can focus on what they do best: building relationships with humans.”
Unify’s platform is designed to help go-to-market teams tackle three key challenges: identifying the right prospects, personalizing outreach at scale, and automating repetitive tasks typically handled manually by sales reps. By leveraging AI agents, the platform surfaces high-intent leads and orchestrates targeted campaigns, enabling sales teams to focus on closing deals rather than chasing signals. This unified layer of intelligence ensures that the right message reaches the right customer at the right time, driving efficiency and effectiveness in outbound sales efforts.
Accelerating Growth for Customers
Unify’s innovative approach has already resonated with a diverse range of customers, including industry leaders like Perplexity, Cursor, Together AI, Airwallex, and Flock Safety. These companies rely on Unify to bring intelligence and scalability to their outbound sales strategies, resulting in measurable outcomes. Over the past year, Unify has experienced explosive growth, with revenue increasing 8x year-over-year. Customers have generated hundreds of millions of dollars in sales pipeline through the platform, highlighting its impact on driving business results.
“Unify drives pipeline directly into our sales team’s inbox,” said Jenny Sung, product marketing lead at Perplexity. “The platform’s intent triggers and touchpoints give us the opportunity to engage with prospects at the most opportune moments, ensuring our messaging is timely and relevant.”
Transforming Go-To-Market with AI
At the heart of Unify’s success is its ability to act as a system of action for growth and outbound sales teams. The platform integrates seamlessly with existing tools and systems, uncovering and prioritizing intent signals buried deep within disconnected data sources. By leveraging AI, Unify enables businesses to deliver personalized, targeted outreach at scale, transforming the traditionally chaotic and fragmented GTM process into a streamlined, data-driven operation.
This approach has caught the attention of investors, who see Unify as a pioneer in the next wave of GTM technology. Dharmesh Thakker, General Partner at Battery Ventures, has joined Unify’s board as part of the Series B round. Thakker brings a wealth of experience from previous investments in transformative GTM companies such as Marketo, Gong, and Braze.
“Unify’s approach represents the next evolution in go-to-market technology,” Thakker said. “The team has built an innovative AI platform that uncovers hidden signals and facilitates targeted outreach with relevant, personalized messages. We’re thrilled to back this team as they continue to revolutionize the GTM process.”
Why Unify Stands Out
What sets Unify apart from traditional sales and marketing tools is its AI-first philosophy. Unlike legacy solutions that require manual input and oversight, Unify leverages AI agents to automate complex workflows and surface actionable insights in real time. This allows sales teams to operate with unprecedented speed and precision, ensuring that no opportunity slips through the cracks.
Moreover, Unify’s platform is highly adaptable, catering to businesses of all sizes and industries. Whether it’s a fast-growing startup or an established enterprise, Unify empowers organizations to scale their GTM efforts without sacrificing personalization or quality. The result is a more efficient, effective, and human-centric approach to sales and marketing.
About Unify
Unify (www.unifygtm.com) is an AI-native platform for modern go-to-market teams. By combining prospecting data, AI agents, and email sequencing in one unified workflow, Unify helps go-to-market teams generate qualified pipeline at scale. Founded in 2023, the company has grown revenue 8x year-over-year and is used by hundreds of teams globally.
