Wurl Partners with Prime Video to Launch Exciting New Live TV Channel in Germany
In a significant move for the streaming TV industry, Wurl, a leader in the global streaming ecosystem, has announced a new collaboration with Prime Video to launch an innovative Live TV channel in Germany. The channel, named Prime, will bring a premium library of entertainment content to German audiences, further expanding Prime Video’s growing portfolio of live offerings available exclusively for Prime members in the region.
This collaboration underscores the rapid evolution and momentum of the streaming TV market in Europe, particularly in Germany, where consumer demand for high-quality, on-demand, and live content continues to surge. By leveraging Wurl’s cutting-edge technology and expertise, Prime Video is poised to deliver an unparalleled viewing experience that combines convenience, premium content, and real-time engagement.
Accelerating Growth in the European Streaming Market
The European streaming TV landscape is experiencing unprecedented growth, driven by advancements in technology, increased internet accessibility, and shifting consumer preferences toward digital entertainment. According to Keith Bedford, General Manager of EMEA at Wurl, this trend shows no signs of slowing down.
“The streaming TV market in Europe is experiencing a lot of exciting growth and momentum already this year,” said Bedford. “Prime Video is leading the way in helping to accelerate the industry by bringing premium live entertainment content to audiences—and we’re thrilled to be working alongside them to make that happen.”
With its extensive reach and innovative solutions, Wurl is playing a pivotal role in enabling streamers like Prime Video to tap into this burgeoning market. By providing the tools and infrastructure needed to launch and scale live channels efficiently, Wurl is empowering content providers to meet the ever-growing demands of modern viewers.
Introducing Prime: A Hub for Premium Entertainment
The newly launched Prime channel is designed to captivate German audiences with a diverse lineup of premium content from Prime Video’s vast library. From blockbuster movies and critically acclaimed series to exclusive original programming, the channel offers something for everyone. This initiative not only enhances the value proposition for Prime members but also positions Prime Video as a key player in the live TV space.
To ensure a seamless rollout, Prime Video turned to Wurl’s Global FAST Pass solution—a comprehensive platform that simplifies the process of launching live channels, monetizing content, and accessing actionable data to grow and retain audiences. With Global FAST Pass, publishers can quickly deploy their channels across multiple streaming platforms while maintaining full control over their content and revenue streams.
Streamlining Operations with Wurl’s Expertise
Beyond its robust technical capabilities, Wurl provided Prime Video with additional support through its cloud-based software and scheduling services. Working closely with Wurl’s expert Programming Strategy team, Prime Video optimized its channel scheduling to maximize viewer engagement and operational efficiency. This partnership allowed Prime Video to focus on delivering exceptional content while Wurl handled the complexities of channel management and logistics.
One standout feature of the collaboration is the integration of daily event highlights for major sporting events, such as the prestigious Wimbledon tournament. Through Wurl’s advanced capabilities, Prime Video will showcase the most notable moments from Wimbledon in near real-time, ensuring that streaming audiences stay up-to-date with the latest action. This addition not only enriches the viewing experience but also demonstrates the versatility and adaptability of Wurl’s platform.
Powering the Future of Streaming TV
As a trusted partner to hundreds of publishers worldwide, Wurl currently powers over four billion monthly hours of viewing across more than 50 streaming platforms. Its ability to deliver scalable, reliable, and transparent solutions has made it a go-to choice for content providers looking to expand their reach and enhance their offerings.
For Prime Video, partnering with Wurl represents a strategic step toward solidifying its presence in the competitive German market. By combining Prime Video’s world-class content library with Wurl’s state-of-the-art technology, the collaboration sets a new benchmark for what live TV channels can achieve in terms of quality, accessibility, and audience engagement.
Why This Matters for Viewers and the Industry
The launch of the Prime channel in Germany is more than just another addition to the streaming TV landscape—it signifies a broader shift in how consumers access and interact with content. As traditional broadcast models give way to flexible, on-demand solutions, collaborations like this one between Prime Video and Wurl highlight the potential for innovation in the industry.
For viewers, the new channel offers a convenient way to enjoy premium entertainment without compromising on variety or quality. For the industry, it serves as a testament to the power of partnerships in driving progress and meeting evolving consumer expectations. By harnessing the strengths of both companies, this collaboration paves the way for future innovations that could redefine the streaming experience globally.
