Xnurta Expands Amazon Ads Support to Five New Markets, Reaching 84.8 Million Monthly Visitors
Xnurta, the agentic AI-powered advertising platform, has announced a significant milestone in its international expansion by introducing full-funnel Amazon Ads support in five new markets: Poland, Belgium, Sweden, Egypt, and South Africa. These markets collectively represent 84.8 million monthly visitors as of June 2025, according to SimilarWeb data. This move not only strengthens Xnurta’s global footprint but also brings the company closer to achieving near-complete coverage of Amazon’s 23 international marketplaces—excluding Ireland, which launched in March 2025.
The expansion underscores Xnurta’s commitment to empowering advertisers worldwide with advanced tools to navigate Amazon’s rapidly growing retail media ecosystem. Over the past few years, Amazon’s international sales have surged dramatically, increasing by over 75% since Q1 2020 and reaching $33.51 billion in Q1 2025, as reported by Marketplace Pulse. With this growth, brands are increasingly prioritizing international expansion as a key driver of success on the platform—and Xnurta is positioned to help them capitalize on these opportunities.
Empowering Advertisers with Full-Funnel Solutions
Xnurta’s entry into these five markets equips advertisers with cutting-edge automation, actionable performance insights, and AI-assisted campaign management across Amazon’s suite of advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand-Side Platform). By leveraging Xnurta’s platform, advertisers can now execute sophisticated, localized campaigns that align with regional consumer behaviors and preferences.
“International expansion is a critical growth lever for brands on Amazon,” said Matt Yu, Head of Product at Xnurta. “Global campaigns are becoming the norm, and Xnurta’s full-funnel capabilities are helping brands reach millions more potential customers while optimizing their ad spend.”
The platform’s full-funnel approach includes a range of features designed to maximize campaign efficiency and ROI. These include AI-managed campaigns, automated bidding strategies, keyword optimization, and comprehensive support for DSP ads. Additionally, customizable reporting tools enable advertisers to gain deeper insights into performance metrics tailored to each region’s unique characteristics.
Tailoring Solutions to Local Nuances
One of Xnurta’s standout strengths lies in its ability to adapt its solutions to local nuances across different regions. Whether it’s understanding cultural preferences in Sweden, navigating regulatory requirements in Egypt, or targeting diverse demographics in South Africa, Xnurta ensures that advertisers are equipped to engage effectively with their audiences in each market.
This localization strategy is particularly important as Amazon continues to expand its presence globally. Each marketplace operates within its own cultural, economic, and regulatory context, making it essential for advertisers to adopt region-specific strategies. Xnurta’s AI-driven insights and automation tools allow brands to streamline this process, ensuring they remain competitive without sacrificing scalability.
Scaling Globally Through Strategic Growth
As Xnurta expands its reach to more Amazon markets, the company is also scaling its internal operations to meet growing demand. Kashif Zafar, CEO of Xnurta, emphasized the importance of building a robust team to support the company’s ambitious goals. “Our mission is to provide every seller, brand, and agency with the tools and support they need to thrive in an increasingly competitive global retail media landscape,” he said.
To achieve this, Xnurta has grown its global headcount by 42% year-over-year and is actively hiring across multiple roles and regions. The company’s investment in talent reflects its commitment to delivering exceptional service and innovation to clients around the world. By expanding its workforce, Xnurta aims to ensure that its platform remains at the forefront of technological advancements while maintaining a strong focus on customer success.
Driving Success in a Global Retail Media Landscape
The launch of full-funnel support in Poland, Belgium, Sweden, Egypt, and South Africa represents a pivotal step for Xnurta as it solidifies its position as a leader in AI-powered advertising solutions. By enabling advertisers to tap into these high-potential markets, Xnurta is helping brands unlock new revenue streams and strengthen their global presence.
Amazon’s international marketplaces present immense opportunities for businesses looking to scale beyond their home territories. However, succeeding in these markets requires a deep understanding of local dynamics and access to advanced tools that simplify complex processes. Xnurta addresses both challenges by combining AI-driven automation with region-specific expertise, empowering advertisers to execute successful campaigns with confidence.
About Xnurta
Xnurta is the leading agentic AI-powered ad management platform for brands, sellers and agencies. Its AI Copilot powers over 2M bidding decisions per day on Amazon and Walmart, while its AMC Hub empowers brands to better understand their data with an intuitive drag-and-drop interface, no-code pre-built models, and custom audience creation. Xnurta is the only Amazon Advertising technology partner platform to win the Amazon Technology Innovation Award two years in a row. Thousands of brands and agencies trust Xnurta to power their eCommerce advertising including Lenovo, Govee, Orolay, Greenworks, Jackery, Anker, and more.
