Xsolla and ALTAVA Group Partner to Revolutionize Gaming with Luxury Digital Fashion
In a groundbreaking move set to redefine player personalization and branded experiences, Xsolla, the global leader in video game commerce, has announced a strategic partnership with ALTAVA Group, a digital fashion and virtual entertainment innovator. This collaboration marks a pivotal step in integrating premium digital fashion into gaming, unlocking new opportunities for developers, brands, and players alike.
According to Morgan Stanley, the demand for digital fashion is projected to skyrocket to $50 billion by 2030, fueled by growing consumer interest in personalization, immersive experiences, and avatar-based commerce. By combining Xsolla’s robust commerce infrastructure with ALTAVA’s cutting-edge digital fashion expertise, this partnership aims to create scalable, creative solutions that bring luxury fashion IP into the gaming ecosystem.
Bridging the Gap Between Gaming and Luxury Fashion
The collaboration will empower game developers and publishers to seamlessly integrate high-quality branded digital fashion assets into their games. Through a dedicated online marketplace powered by Xsolla, developers can access ALTAVA’s extensive catalog of over 3,000 3D fashion assets, optimized for use in games, virtual platforms, and avatar systems. These assets include collaborations with globally recognized luxury brands such as Balmain, Clarins, Fendi, and Renault, enabling developers to offer curated 3D fashion experiences, avatar customization options, and exclusive branded content.
By leveraging ALTAVA’s proprietary 3D fashion AI tools and trusted industry relationships, developers can monetize virtual goods tied to iconic luxury brands. This integration not only enhances player engagement but also opens up new revenue streams through innovative commerce models, including flexible revenue sharing across digital and user-generated assets.
Unlocking Immersive Experiences and Global Appeal
The partnership goes beyond digital fashion by incorporating physical merchandise activations through localized campaigns worldwide. ALTAVA’s advanced technologies will enable players to purchase physical luxury items linked to their in-game experiences, creating a seamless bridge between the digital and physical worlds. This convergence of gaming and real-world commerce promises to elevate brand loyalty and expand audience reach.
To maximize global appeal, the collaboration will also introduce K-wave entertainment elements, including K-pop, idols, and K-drama IP, into gaming experiences. These culturally relevant elements are designed to resonate with diverse audiences and drive deeper engagement. Additionally, branded campaigns with leading global brands and cross-platform collaborations are planned throughout 2025, further solidifying the partnership’s impact on the gaming and fashion industries.
A Shared Vision for the Future of Gaming Commerce
Commenting on the partnership, Chris Hewish, Chief Strategy Officer at Xsolla, stated: “ALTAVA’s innovative approach to digital fashion aligns perfectly with our mission to simplify game commerce while expanding opportunities for developers and players. Together, we’re making it easier for games to tap into the global appetite for self-expression, identity, and premium IP by delivering immersive, scalable, and authentic luxury fashion experiences.”
Echoing this sentiment, Andy Ku, Founder and CEO of ALTAVA Group, added: “This partnership with Xsolla accelerates our mission to bring luxury to gaming—not as a novelty, but as a meaningful part of digital culture. By combining the IP of leading brands with Xsolla’s powerful infrastructure, we’re creating real value for developers, brands, and gamers, paving the way for new experiences, audiences, and revenue.”
Why This Partnership Matters for Developers and Players
For game developers, this partnership offers unprecedented access to high-quality, branded digital fashion assets that can be seamlessly integrated into their games. Whether it’s avatar customization, marketplace offerings, or in-game events, these assets provide endless possibilities for enhancing player experiences. Moreover, the flexible revenue-sharing model ensures that developers can monetize these integrations effectively while maintaining creative control.
For players, the collaboration introduces a new era of personalization and self-expression within gaming. By incorporating luxury fashion IP, players can curate unique avatars and immerse themselves in branded experiences that reflect their individuality. This level of customization not only enhances gameplay but also fosters a deeper emotional connection between players and the games they love.
Driving Innovation Across Industries
The convergence of gaming and luxury fashion represents a significant shift in how brands engage with consumers. As the lines between digital and physical experiences continue to blur, partnerships like this one demonstrate the immense potential for cross-industry innovation. By merging the storytelling capabilities of gaming with the aspirational appeal of luxury fashion, Xsolla and ALTAVA are setting a new standard for interactive, player-driven experiences.
How to Get Involved
Game developers, publishers, and brands interested in exploring the integration of luxury digital fashion into their projects can visit xsolla.pro/xsolla-altava for more information. The platform provides detailed insights into the partnership, available assets, and integration options, making it easier than ever to bring premium IP into gaming.
About Xsolla
Xsolla is the world’s leading video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes finance, sell, market and monetize their games worldwide and across platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing and monetization, helping our partners reach more geographies, generate more revenue and build relationships with players around the world. The company is headquartered and registered in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal and cities around the world.
More information is available at xsolla.com .
About ALTAVA
ALTAVA is an AI-enabled fashion technology company that emerged from LVMH’s La Maison des Startups program and has significant investors including SM Entertainment, LG Electronics, Natalia Vodianova, Hyundai Department Group and Animoca Brands. ALTAVA operates the ALTAVA AI platform, which enables creators to easily create assets for various online games and virtual worlds. The company is also a leader in the creation of virtual experiences, having collaborated with some of the world’s most recognized brands. ALTAVA’s AI-powered technology and expertise in 3D asset development positions the company at the forefront of connecting digital fashion experiences with physical goods.
