Xsolla and Defold Partner to Simplify In-Game Purchases for Web Developers Ahead of CrazyGames Game Jam
In a move set to revolutionize monetization for web game developers, Xsolla, a global leader in video game commerce, has announced a strategic partnership with Defold, the versatile cross-platform game engine favored by both indie creators and professional developers. This collaboration introduces a seamless integration between Xsolla’s monetization tools and Defold-built web games on CrazyGames, one of the largest browser gaming platforms. The timing couldn’t be better, as this integration launches just ahead of the CrazyGames x Defold Game Jam, running from June 13–15, providing participants with a powerful new tool to enhance their projects.
Streamlining Monetization with a New SDK
One of the biggest challenges developers face is implementing in-game purchasing functionality without getting bogged down in complex technical setups. Recognizing this pain point, Xsolla and Defold have developed a new Software Development Kit (SDK) that eliminates the need for manual API configuration. This innovative solution simplifies the process of integrating in-game purchases, allowing developers to focus on what they do best—creating engaging and immersive games—rather than wrestling with commerce infrastructure.
The SDK bridges three key players in the browser gaming ecosystem: Xsolla, Defold, and CrazyGames, creating a frictionless path from gameplay to purchase. By leveraging this integration, developers can now implement end-to-end monetization flows directly within their browser-based titles. This not only streamlines the user experience but also opens up new revenue opportunities beyond traditional app stores.
Empowering Developers at the CrazyGames x Defold Game Jam
The launch of this SDK coincides with the CrazyGames x Defold Game Jam, an event designed to inspire creativity and innovation among developers. Participants will have the unique opportunity to integrate in-game purchases into their projects effortlessly, thanks to the new SDK. This capability allows them to extend their reach, scale monetization strategies, and experiment with sustainable revenue models—all within the context of a high-energy, collaborative competition.
For developers using Defold’s flexible, Lua-based engine, this partnership represents a significant advancement in browser-first game development. With Xsolla’s robust toolset now seamlessly integrated, creators can monetize their games more effectively, ensuring they are well-positioned to capitalize on the growing demand for web-based gaming experiences.
A Win-Win for Developers and Players Alike
The collaboration between Xsolla and Defold underscores a shared commitment to empowering developers while enhancing the player experience. By removing barriers to monetization, this initiative enables developers to focus on crafting high-quality content that resonates with audiences. At the same time, players benefit from smoother, more intuitive purchasing processes that enhance their overall gaming experience.
“Xsolla has always been dedicated to simplifying the path to monetization, particularly for developers looking to reach players across platforms,” said Chris Hewish, Chief Strategy and Communications Officer at Xsolla. “Our partnership with Defold opens new doors for browser game developers, especially as the CrazyGames community continues to grow. We’re thrilled to deliver a fast, intuitive, and developer-friendly solution that meets the needs of today’s creators.”
Björn Ritzl, Product Owner at Defold, echoed this sentiment, stating, “Helping developers achieve more with fewer resources is at the heart of Defold’s mission. By teaming up with Xsolla, we’re equipping our community with the tools they need to monetize their games more easily, particularly in the rapidly expanding web gaming space. This is a game-changer for developers participating in the Game Jam and beyond.”
Driving Innovation in Browser Gaming
This partnership marks a significant milestone for the browser gaming industry, which has seen exponential growth in recent years. As more players turn to web-based platforms for accessible and engaging entertainment, developers require tools that enable them to monetize effectively without compromising creativity or performance. Xsolla’s integration with Defold addresses this need head-on, offering a streamlined solution that aligns with the demands of modern game development.
By combining Defold’s powerful engine with Xsolla’s expertise in cross-platform commerce, this collaboration reinforces the importance of alternative distribution channels and sustainable revenue models. It also highlights Xsolla’s ongoing commitment to fostering innovation within the global developer community. With over 500 successful web shops launched and a growing suite of monetization solutions, Xsolla continues to empower developers of all sizes to thrive in an increasingly competitive market.
A Bright Future for Browser Games
As the gaming landscape evolves, browser games are emerging as a critical segment of the industry. They offer unparalleled accessibility, reaching players across devices and geographies without the need for downloads or installations. However, monetizing these games effectively has historically been a challenge due to technical complexities and fragmented ecosystems.
The partnership between Xsolla and Defold changes the game by providing developers with the tools they need to succeed in this dynamic space. Whether it’s through simplified in-game purchases, enhanced scalability, or access to a broader audience via platforms like CrazyGames, this collaboration ensures that developers can focus on delivering exceptional experiences while achieving financial sustainability.
With initiatives like the CrazyGames x Defold Game Jam showcasing the potential of this integration, the future looks bright for browser game developers. By breaking down barriers to monetization and fostering collaboration across the ecosystem, Xsolla and Defold are paving the way for a new era of innovation and success in web-based gaming.
About Xsolla
Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world.
For more information, visit xsolla.com
About Defold
Defold is a free to use, source available, cross platform game engine with a developer-friendly license. Defold is used by professionals and indie developers worldwide to create commercial games. Defold is also frequently used in games for game jams and as a tool to teach game development. Defold is developed by the Defold Foundation, a Swedish software foundation established in May 2020. The Defold Foundation works together with industry partners to provide free and open software and services to game developers across the globe.
For more information, visit defold.com.
About CrazyGames
CrazyGames is a leading browser games platform that offers instant play to over 40 million monthly users across the globe. With thousands of high-quality games across every genre, CrazyGames helps developers reach a massive, engaged audience without app store friction. The platform supports direct web publishing, fast feedback loops, and modern monetization tools – empowering game creators to thrive in the browser-first era.
