RetailNext: U.S. Black Friday In-Store Traffic Falls 3.6% YoY as Shoppers Prioritize Essentials Over Big Purchases

Black Friday 2025: Shoppers Prioritize Value Over Impulse as In-Store Traffic Declines RetailNext, a global leader in in-store traffic analytics serving over 560 of the world’s top brands, has released early insights from Black Friday Weekend 2025. The data paints…









